Cisco and Real Madrid team up to create one of Europe's most connected stadiums with WiFi 6 By Heather McLean, Editor
Wednesday, April 6, 2022 - 12:59
Print This Story
Real Madrid's home, the Santiago-Bernabau Stadium, is set to increase fan engagement with a WiFi 6 network from Cisco
Real Madrid recently announced a multi-year global partnership Cisco which will see the technology company deploying the largest WiFi 6 stadium network in Europe to date. The new network will make Santiago Bernab u Stadium one of the most technologically-advanced sporting venues in the world.
The 85,000-seat multi-purpose stadium will feature the latest in WiFi 6 for connectivity to power the ultimate fan experience, from enhanced screens to instant replays.
More than 1,200 WiFi 6 access points in a single, converged Cisco network will allow Santiago Bernab u Stadium will deliver faster speeds for more immersive experience applications, as well as more bandwidth and higher reliability than the previous WiFi standard.
Also, more than 1,000 screens powered by Cisco's end-to-end IPTV solution - which combines HD video delivery with digital signage - will allow the Club to drive incremental revenue, activation, and fan engagement throughout the complex.
Complete end to end system
As to how Real Madrid will use this network and the other solutions being implemented, Ken Martin, general manager and director of global sales, sports and entertainment solutions group, Cisco, told SVG Europe: The network will support the entire stadium's building management systems, from HVAC, lighting, heating, and automated services, all the way down to sensors. The screens will be powering immersive and personalised content from sponsor activation, fan engagement, food and beverage promotions, local communications and non-match day activations.
Each display can target fans differently based on demographics or we can take over the entire estate for any branding or emergency messaging, he goes on. Screens will also have the capability to present internal and/or external presentations if required. This will give Real Madrid the ability to use its facilities for other events and purposes outside of match days.
Looking ahead, Martin says the capacity in the network will help take Real Madrid forwards. He explains: The transition from serial digital interface (SDI) to IP fabric for media (IPFM) is opening the doors to many opportunities to create new forms of content and new channels to market. With IPFM we can make instant replays truly instant and support an increase in camera angles to help decision-making in the game.
Long standing relationship
On what technology Cisco is deploying at the stadium, the Stadium will use end-to-end Cisco infrastructure including: Cisco IP Fabric for Media (IPFM); Cisco Cat 9K access points (1,200+) supporting its latest HD WiFi 6 standard 802.11ax; Cisco ACI ; Cisco DNA Spaces; and Cisco's end-to-end IPTV solution, which combines UHD video delivery with state-of-the art dynamic signage. The displays will also be able to provide internal security information. All data presented on displays will be low latency.
Martin says: We have had a long-standing relationship with Real Madrid (just under 20 years), which has provided us with the opportunity to understand their needs as an organisation, and match those needs with our market-proven technology solutions.
Based on Real Madrid's business goals of driving new revenues, improving operational efficiency, reducing costs, and building engagement with fans, our solutions align to meet both day one and day two requirements and future aspirations.
Said Emilio Butrague o, director of institutional relations at Real Madrid C.F: Thanks to this collaboration agreement with Cisco, a leader in connectivity and content management, the new Santiago Bernab u Stadium ensures that it can take data, voice and video to any point and thus guarantee the widest range of services and an unrivalled spectacle in the world of football.
Cisco solutions have served as the technological foundation of Santiago Bernab u Stadium for many years. The expanded partnership will allow Real Madrid to further strengthen its reputation as a global leader of innovation and use Cisco's experience and expertise to help ensure its world-class arena remains at the forefront of technology for years to come.
In the US, SoFi Stadium and Hollywood Park hosted this year's Super Bowl LVI with well over 100 million viewers around the world and 70,000-plus fans inside the stadium. During this event, SoFi relied on a Cisco converged network that processed more than 53 petabytes of traffic on the day of the Super Bowl.
Over the past year, the stadium has averaged 20-plusTB of data at events, from games to concerts, with approximately 80% of fans joining the network. The Cisco converged network touches every aspect of SoFi Stadium s operations; broadcast, show production, concessions, merchandise sales, fan experiences, and building operations.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Cisco and Real Madrid team up to create one of Europe's most connected stadiums with WiFi 6 By Heather McLean, Editor 
