Sony Pixel Power calrec Sony

All-New Adobe Express With Firefly Brings Generative AI to Creators Worldwide

16/08/2023

All-new Adobe Express with Adobe Firefly beta is now ready for general availability

Express makes it fast, easy and fun for users across all skill levels to create social media posts, videos, images, PDFs, flyers, logos and more

Express is included in most Creative Cloud plans with support for rich workflows across Adobe Photoshop, Adobe Illustrator and Adobe Acrobat

Enterprises are adopting Express to enhance the productivity of creative teams and empower marketing organizations to quickly and easily create on-brand content that stands out

SAN JOSE, Calif. - Today, Adobe (Nasdaq:ADBE) showcased the exciting momentum of the all-new Adobe Express, announcing the general availability for desktop web. The latest version of the AI-first, all-in-one content creation app with Firefly beta generative AI capabilities is revolutionizing creative expression, making it fast, easy and fun for users of all skill levels to design and share standout content.

The groundbreaking innovations in Express bring the power and precision of Adobe's popular photo, design, video, document and generative AI tools into a new AI-first, all-in-one editor, making tasks like creating stunning social video content, touching up images, importing, editing and decorating PDFs and laying out amazing designs, fast and easy.

Express is being used by millions of users globally-spanning all skill levels-to create captivating social content, compelling videos, visually stunning PDFs, digital cards and flyers, engaging book reports and resumes, and much more. Available globally and with Firefly generative AI now supporting prompts in 100+ languages, it's even easier for Express users to generate high-quality images, create stunning text effects, streamline workflows and improve productivity in their language of choice, all within Express. These new AI-driven features are available now on desktop web, with plans to bring the latest version of Express to mobile soon.

With groundbreaking innovations and generative AI at the core of Express, we're empowering an ever-expanding user base with an AI-first, all-in-one tool that makes content creation fast, easy and fun, said Govind Balakrishnan, senior vice president, Adobe Express and Digital Media Services at Adobe. The all-new Express is revolutionizing how people turn ideas into stunning content and we're just getting started with exciting innovations across image creation, design, video, audio, PDFs and more still to come.

Express for Creative Cloud Members

Whether you're a student, creative professional, communicator, small business or enterprise, Express is right for you. Creative Cloud memberships include the full paid version of Express Premium. CC members can easily access, edit and work with creative assets from Photoshop and Illustrator directly, or add linked files into Express that always stay in sync across apps. Users can also import and enhance PDFs quickly and easily in Express, adding eye-catching text, images, backgrounds, brand logos and more to uplevel any document. Express enables users to collaborate in real-time, and quickly create content for social media or concept approval, all while empowering teams to stay on brand.

Express in Enterprises

For enterprises, Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud applications as well as Experience Manager, Adobe's world-class CMS solution in Adobe Experience Cloud. Seamless integrations democratize creativity beyond design teams, and enable organizations to create, collaborate and deliver content velocity at scale. With Express and Firefly for Enterprise, any employee across an organization can generate beautiful, ready-to-share content.

Adobe Express has empowered our creatives to focus on high-impact, high-value work while equipping other teams with a powerful but easy-to-use design tool. We can bypass repetitive, manual tasks and save time without compromising our brand or creative output, said Bridget Esposito, vice president and group creative director at Prudential Financial.

Ensuring that our brand is represented correctly and coherently in the digital world is paramount, and a task that is distributed across many of our global teams. With Adobe Express, we're creating outstanding and brand uniform content in a way that's scalable, said Christina Lehnert, digital brand experience manager at Carl Zeiss AG.

Creativity for All

Small and medium business owners, solopreneurs, social media influencers, students and more can now easily plan, schedule, preview and publish standout content, all from one place. More than 56M students and educators around the world already have access to Express to collaborate in real-time to create stunning digital portfolios, shared projects, flyers, flashcards, animated videos and more.

Latest Innovations in Express

New all-in-one editor gives users the ability to make high-impact design elements, engaging videos and images, stunning PDFs, animation and standout content ready for Instagram, TikTok and other social channels and platforms.

Firefly integrated into Express makes it possible to quickly generate custom images and text effects from text prompts in over 100 languages and designed to be safe for commercial use.

Deep workflows with Creative Cloud apps allow users to easily access, edit and work with creative assets from Photoshop and Illustrator directly within Express, or add linked files that always stay in sync across apps.

New video, multiple page templates and design elements bring even more inspiration to the largest collection of beautiful, high-quality content, now with nearly 200 million assets including video and design templates, royalty-free Adobe Stock images, video and audio assets, almost 22,000 fonts, plus more icons, backgrounds and shapes.
LINK: https://news.adobe.com/news/news-details/2023/All-New-Adobe-Express-Wi...
See more stories from adobe

Most recent headlines

12/03/2025

Jeff Lilly Named WGN-TV Director Of Technology

CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....

12/03/2025

Survey: Consumers Want More Shoppable TV Experiences

MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...

12/03/2025

IP Showcase To Focus On IP, Broadcast Tech Convergence at 2025 NAB Show

BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...

12/03/2025

Comcast Boosts Internet Speeds for More Than 20 Million Customers

PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....

12/03/2025

Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14

Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14 Brie Clayton March 11, 2025 0 Comments Makin' Waffles with Elly Wade During Marc...

11/03/2025

Give Me the Backstory: Get to Know Amel Guellaty, the Writer-Director of Where the Wind Comes From

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

11/03/2025

Salsa's Rhythmic Revival: A New Generation Discovers the Genre's Timeless Appeal

Salsa is making a comeback, captivating new listeners with its infectious energy...

11/03/2025

Canada's Own Rupi Kaur Curates the Latest Edition of Local Spot, Revealing the Songs and Artists That Shaped Her

For many people, music can serve as a reflection of their roots and upbringing. ...

11/03/2025

ST Engineering iDirect's Public Safety Solution Wins MSUA Satellite Mobile Innovation Award 2025

The solution delivers reliable, scalable and secure connectivity for critical pu...

11/03/2025

Weigel Broadcasting Taps Harmonic for Cloud-Based Playout-to-Delivery

SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...

11/03/2025

Wheatstone To Unveil Linux Audio Driver At 2025 NAB Show

NEW BERN, N.C. Wheatstone will introduce a Linux audio driver for its WheatNet IP audio network during the 2025 NAB Show, April 5-9, at the Las Vegas Convention...

11/03/2025

Study: Women's Sports Are a Big Win for Advertisers

NEW YORK A new study finds that as TV viewership for women's sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad im...

11/03/2025

Al Sharqiya prepares for Ultra HD with FOR-A

Powerful switcher for news studio FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, has installed its HVS-1200 ...

11/03/2025

Intinor Unveils Advancements in Video Quality and Workflo...

Intinor, Sweden's leading developer of high-quality video over the internet, is unveiling significant advancements to its Direkt series at NAB 2025. With a ...

11/03/2025

Glensound extends yet further its market-leading communic...

Glensound, a leader in high-quality audio systems, is bringing yet more innovation to NAB Show 2025 (Booth N2270, Las Vegas Convention Center, 6-9 April). Well-...

11/03/2025

Anaconda Street Productions Uses Laser Projectors for Cos...

Whittier, Calif.-based Anaconda Street Productions (ASP) is a leading film and television production company known for creating captivating content that resonat...

11/03/2025

DNAV and Sierra Automated Systems Introduce Intelligent R...

DNAV, a full-service systems integrator, consultant, and manufacturer's representative of leading broadcast, AV, lighting, and display equipment, announces ...

11/03/2025

MNC Software appoints Darren Frearson as CEO

MNC Software Inc., a global leader in network solutions, is pleased to announce the appointment of Darren Frearson as its new Chief Executive Officer, effective...

11/03/2025

Polar Graphics announces a new product line powered by Xe...

Polar Graphics, a UK leading distributor for the broadcast, post and pro-AV industries, has signed a licensing agreement with XenData to include its XenData Arc...

11/03/2025

Chyron PAINT 9.9 Delivers Sharper Visuals and Smoother Workflows for Sports Telestration

Chyron PAINT 9.9 Delivers Sharper Visuals and Smoother Workflows for Sports Tele...

11/03/2025

Alice in Wonderlight Filmed with URSA Mini Pro 12K OLPF

Alice in Wonderlight Filmed with URSA Mini Pro 12K OLPF Brie Clayton March 11, 2025 0 Comments Play captured in 8K60p as part of national initiative t...

11/03/2025

Twisting in the Wind - An Apple Motion Tutorial

Twisting in the Wind - An Apple Motion Tutorial Simon Ubsdell March 11, 2025 0 Comments Another very simple text-based project that uses an unusual co...

11/03/2025

The secret to looking inside a Project in Premiere Pro

The secret to looking inside a Project in Premiere Pro Colin Smith March 11, 2025 0 Comments This tutorial demonstrates the incredible capabilities of...

11/03/2025

New Book Explores How the Quiet Storm Shaped Modern R&B

New Book Explores How the Quiet Storm Shaped Modern R&B In The Quiet Storm, Berklee Online alumnus Amani Roberts explores how the radio format defined America...

11/03/2025

Slapshot app makes AI-powered VFX accessible to all

Slapshot aims to make VFX available for a range of users including independent editors, colourists, content creators and established visual effects companies B...

11/03/2025

Estonian campus to be first modern film complex in the Baltics'

Aiming to attract international film production, the 16 million complex is scheduled to open next year By Matthew Corrigan Published: March 11, 2025 Aimi...

11/03/2025

Meet the support and projects manager

Kamil Pietrzyk, support and projects manager at CueScript, tells TVBEurope how an interest in electronics and IT prompted a career in the broadcast industry By...

11/03/2025

Underwater DoP Ian Seabrook Lights Last Breath with Aster...

Underwater DoP Ian Seabrook on Last Breath Credit: Jon Borg / 2024 FOCUS FEATURES LLC Canadian/British Director of Photography, Ian Seabrook is one of the ...

11/03/2025

Los Angeles iconic Sound Factory installs custom mains wi...

Originally opened in the early 1960s as Moonglow Records, The Sound Factory name was coined by Producer David Hassinger, who purchased the studio in 1969. A lit...

11/03/2025

BCNEXXT Celebrates 10 Years of Innovation as Customers Co...

BCNEXXT, a trailblazer in virtualized, cloud-native systems for Linear, VoD, and OTT publishing, proudly marks a decade of redefining broadcast playout. This mi...

11/03/2025

Experience Commerce of Cheil India Wins Social and Media...

Experience Commerce, an integrated marketing agency within the Cheil Network, has been appointed as the official digital partner for Parle Candy Culture, reinfo...

11/03/2025

Survey: More Viewers Turn to Streaming for Sports

PORTSMOUTH, N.H. A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people ...

11/03/2025

Tegna Names John Trevio President and GM at WKYC in Cleveland

TYSONS, Va. Tegna Inc. has announced today that John Trevi o has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio, ef...

11/03/2025

Canela Media Selects Brightcove to Power Streaming Service

BOSTON Brightcove has announced that Canela Media is using Brightcove's technologies to power its streaming operations....

11/03/2025

Chunghwa Telecom Taps Broadpeak for Dynamic Ad Insertion

CESSON-SEVIGNE, France Chunghwa Telecom, the leading telecommunications operator in Taiwan, has selected Broadpeak to provide solutions for its streaming servic...

11/03/2025

Leader sets US debut of LPX500 Waveform Monitor for NAB 2025

Leader sets US debut of LPX500 Waveform Monitor for NAB 2025 Brie Clayton March 10, 2025 0 Comments Test & measurement innovator, Leader Instruments C...

11/03/2025

The Berklee Institute of Jazz and Gender Justice Presents the Grand Gathering

The Berklee Institute of Jazz and Gender Justice Presents the Grand Gathering The Signature Series concert will feature performances by all nine of the instit...

11/03/2025

Space42 and Viasat Announce Partnership to Explore Shared Global 5G Non-Terrestrial Network Initiative

Abu Dhabi, UAE and Carlsbad, California 12 March 2025 Space42, (ADX: SPACE42...

11/03/2025

Tribeca Enterprises, SIC, and the Lisbon City Council Announce Second Annual Tribeca Festival Lisboa October 30-November 1

March 11th, 2025 Tribeca Enterprises, SIC, and the Lisbon City Council Announce...

11/03/2025

Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend

Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend 60+ cameras, NEP's PGA TOUR fleet, 25 talent will be deployed at TPC Sawgrass B...

11/03/2025

The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video

The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video Leaders from the corporate space share their advice and success stories By SVG St...

11/03/2025

SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl LIX With New Multi-Use Stage

SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl ...

11/03/2025

New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Between Broadcast Graphics and In-Venue Displays

New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Betw...

11/03/2025

Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visualization Altcast With a STEM Twist

Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visuali...

11/03/2025

Trailer revealed for Sky Exclusive comedy series Hacks season 4, coming to screens 11 April

To view this content, please enable our use of cookies. To do so, click Privacy ...

11/03/2025

Netflix Reveals Official Trailer for 'The Lady's Companion'

Back to All News Netflix Reveals Official Trailer for The Ladys CompanionPlay Video Play Video Entertainment 11 March 2025 GlobalSpain Link copied to clip...

11/03/2025

Geeta Gandbhir's 'The Perfect Neighbor' to Release on Netflix in 2025

Back to All News Geeta Gandbhir's The Perfect Neighbor to Release on Netfli...

11/03/2025

The ROI of AI: New research on how AI is transforming B2B...

The ROI of AI: New research on how AI is transforming B2B sales Published on Mar 11, 2025 Categories: Research, Data and insights LinkedIn Corporate Commun...

11/03/2025

Weigel Broadcasting Embraces Cloud-Based Playout-to-Delivery Solution from Harmonic

SAN JOSE, Calif. - March 11, 2025 - Harmonic (NASDAQ: HLIT) today announced that...

11/03/2025

Al Sharqiya prepares for Ultra HD with FOR-A

Powerful new switcher for news studio...