More sports added to four of the five leading services; big increases for Disney and Netflix
NEW YORK February 26, 2025 Gracenote, the content data business unit of Nielsen, has reported that the streaming industry's leading global subscription video on-demand (SVOD) services, Amazon Prime Video, Apple TV , Disney , Netflix and Paramount , have significantly grown their sports programming over the last quarter. These five providers collectively increased sports programs by more than 72% in the recent quarter, underscoring the value of sports as a driver of live, real-time viewership and critical component of their content strategies. This key insight, along with others, are captured in the latest update to the Gracenote Data Hub which provides a snapshot of global SVOD programming to illuminate content trends and changes over time.
Since the first Data Hub release in October 2024, sports programming, including exclusive NFL games, WWE RAW events, U.S. Open tennis tournament matches and more, has become increasingly available across streaming platforms. Notably, four of the five SVOD services tracked by Gracenote have bolstered their sports programming, led by Disney and Netflix, with increases of 471% and nearly 100%, respectively. While Apple TV did not increase its sports content in the recent quarter, that will change as the new MLS and MLB seasons get underway and live games air on the service.
Tapping Gracenote Global Video Data, the industry's most comprehensive database of TV show and movie information, the Gracenote Data Hub highlights video trends in a series of data visualizations that provide insight into the SVOD catalogs of Amazon Prime Video, Apple TV , Disney , Netflix and Paramount . On a quarter-over-quarter basis, these services have added 6.7% more content to their catalogs, with increases of 5.4% and 7.6% for TV and movies, respectively.
Other highlights in the update include:
The increase in content across global SVOD services includes approximately 3,000 movies, 2,000 TV shows and 500 sports shows.
A dramatic increase in sports programming on Disney , largely the result of adding select ESPN programming, has shifted the distribution of sports programming across the five services.
Disney now accounts for nearly 33% of available sports programming, just behind Amazon (35%), which previously distributed 54% of sports programming.
Netflix accounts for just over 23% of sports programming.
Overall, Amazon Prime Video remains the largest distributor of video content, offering nearly 69% of the available programming, up from 67.8% in Q1 2024.
An increase in French content and a notable decrease in content produced in India on Disney has made France the third-biggest producer, accounting for 5.6% of the total.
Drama remains the top genre across the five services, but it has dropped from the No. 1 position on Disney , where it has been overtaken by documentary, comedy, children and adventure.
Live sports programming continues to be an important driver of user growth, retention and engagement for streaming services, said Bill Michels, Chief Product Officer at Gracenote. We are also seeing that relevant metadata, such as synopses, scores, highlights and imagery have the power to help streamers build world-class user experiences that keep users engaged beyond the live game.
Gracenote program metadata covers 40M titles in 260 streaming catalogs in 35 languages and 80 countries. The same metadata that powers the user experiences of the world's biggest and most innovative TV providers also enables data-driven decision-making to help content distributors and owners succeed amid rapid change. The Gracenote Data Hub is updated quarterly and future releases will include data from other segments of the TV ecosystem.
About GracenoteGracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M titles in 260 streaming catalogs in 35 languages and 80 countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
Media ContactMark Yamada
mark.yamada@nielsen.com
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More sports added to four of the five leading services; big increases for Disney and Netflix
