![](//www.4rfv.com/images/no_image.jpg)
For the past few years, House of Moves has been developing proprietary technology for use at its motion-capture facility. Called Helibug, the pipeline contains a real-time render engine for on-set motion-capture visualization using final assets.
In addition to the on-set use, Helibug provides House of Moves with the ability to light scenes in real time as well as render in a fraction of the time it would take a typical render pipeline. House of Moves now uses Helibug's different elements to rapidly generate high-quality animated content at speeds that were previously unattainable and budgets lower than industry standard.
Here, CGW Chief Editor Karen Moltenbrey talks to House of Moves CEO Brian Rausch about this new technology.
What is Helibug?
Helibug is a technology that radically rethinks the production of both linear and interactive content creation, resulting in improved time and cost efficiencies. Additionally, the technology gives users the ability to redistribute content across multiple mediums, including feature films, viral videos, advertisements, games, virtual reality, and more.
How does it work?
Until now, all the animation done has had a very long lead-time. Helibug has closed that gap. IP owners and directors can see their characters in their final worlds full with effects, cloth, and lighting in real time. It allows IP owners to maintain control of their characters rather than sending them over the fence' and hoping that the characters and animation come back (weeks or months) later looking as they had expected.
Why is it so groundbreaking?
Helibug allows teams to direct characters and performance in real time. Not just an approximation of final characters, but the final characters themselves. The technology makes it possible to shoot like it's theater, edit like TV , and animate like it's film. Helibug provides true CG dailies, so story tweaks can be made immediately and beats can be shared with the client within hours , not weeks or months.
When will it be introduced?
Helibug has already been used in various House of Moves projects, from the Barbie Vlog to full-game cinematics - and we intend to implement it moving forward across various productions.
Is Helibug just a codename at this point?
It is. We can't seem to agree on a cooler name yet, so we are sticking with Helibug
What is the significance to that name?
It is a match for our logo, the helicopter dragonfly (Heli-bug). It is a nice mix between organics and technology.
How did you come up with it? Why?
I heard a guy refer to our logo as a Heli-bug (I wish the answer was cooler than that). We developed this suite of tools and process, and we needed to name it. Calling it a pipeline would be selling it very short.
Is Helibug a concept, workflow, or tool?
It is a combination of workflows and tools. To be fair, it was born of a concept to dramatically increase the throughput of animated content. The workflow and tools grew from that.
How will it be offered?
It is offered as a service solution and internal IP generation toolset.
Is creating solutions a new step for House of Moves?
It is something that HOM hasn't done for a few years. Back in the beginning of House of Moves, it used to make production tools that were very motion capture centric. Once HOM was purchased by Vicon, it because primarily a production wing for the company. We have moved it back over to an IP-creation house. We are involved in so many pipelines, from film to VR production, that it just makes sense to use our knowledge to help our clients bridge creative gaps and help them solve their production challenges.
Do you consider HOM more than a service provider?
Absolutely. While the service industry has been absolutely amazing to us, we have started to partner with studios and IP developers to take a deeper role in content creation with them.
What is your vision for HOM?
This is a three-part answer. First, HOM has become known to be a rock-solid service provider of high-end animation and motion capture. We need to continue that. There is a lot to be learned from our clients and the challenges that they face. Second, as I mentioned above, we have started partnering with specific studios to help them bring their content to market. This relationship looks different than a service relationship. This is more of a well-thought-out partnership. Third, ride the Heli-bug wave. We have been receiving tremendous feedback from our clients, and our Helibug toolset has opened many doors and formed many relationships that HOM didn't have in the past. We were always seen as a motion-capture-only partner. Most of our work now is coming from studios that are turning to us for our end-to-end production.
Why do you see HOM as a step above other mocap service providers?
We have a solid core group of people. We aren't like most studios where we live and die by a single person. We have been together for years now and know how one another work. We are more of a family (arguments and all) than co-workers. We also bring to bear some of the most powerful hardware and software technology available today. Because we as a group work end to end in production, we also know what our clients face, and can more readily help them overcome their challenges.
Editor's Note: Be sure to see the motion-capture feature in the September.October 2015 issue of CGW , along with information from House of Moves about Helibug and more.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...