Sony Pixel Power calrec Sony

Making demanding web videos around the world with Sachtler s Ace M

18/04/2013

Making demanding web videos around the world with Sachtler's Ace M 18 Apr 2013

Nothing is as powerful as an idea whose time has come, thought young filmmakers Paul Jax and Niclas L ffler in the spirit of Victor Hugo and so they started their own film production company We Make Them Wonder in 2012. Their specialty: web videos that stand out from the crowd demanding and creative. With these ideas, they are very successful, and their commissioned work has already taken them to 18 countries. The filmmakers were looking for a handy, lightweight tripod system suited to the budget of the young start-up company; they needed a system with a quick set-up, durability, versatility, intuitive operation, and designed for work with video-enabled DSLR cameras. They chose the Ace M tripod system with mid-level spreader by Sachtler, part of Vitec Videocom, a Vitec Group company.

Adaptable in the tuscan countryside

When a tripod system works dependably in the Brazilian jungle as it does in the snow of Spitsbergen, you can be more than satisfied, says Niclas L ffler. But even when the weather isnt particularly challenging, Ace M wins over filmmakers. To profile an artist, we spent a few days in Tuscany last fall. The weather was super, which meant we shot a lot outside in nature. As our tripod is lightweight and quick to set up, we were able to work very flexibly. In addition, secure footing plays an important part for outdoor shoots. Depending on the surface, the Ace 75/2 D offers rubber feet or retractable spikes to guarantee a firm stand. The mid-level spreader provides an extra level of stability on top of that, says Paul Jax.

Lightweight on the streets of St. Petersburg

For Etsy.com, an online shop for handmade products, Paul Jax and Niclas L ffler traveled to Russia. There, they followed shoemaker Vladimir Grigoryev in St. Petersburg with their camera. During filming in the city, the up-and-coming filmmakers also profited from the light weight of the Sachtler tripod system. Niclas L ffler recalls: Once again, we were constantly on the go, and our Ace was, of course, always at our side. The lightweight combination with the solid fluid head is an ideal support for our method of working. It enabled us to film in public transport, in a tiny music rehearsal room, in busy shopping districts, and in the Palace Square in front of the Hermitage Museum. And in Vladimirs workshop, several nice extreme high angle shots were captured. To do this, the tripod was quickly extended to its maximum length.

Dependable on a dreamy chinese beach

Especially after filming concerts and sports events, every filmmaker becomes aware that equipment must also be particularly dependable, says Niclas L ffler as he begins his report about the filming of the womens longboard world championship. He filmed the finale on the coast of Hainan, the Chinese Hawaii. We had great waves, tropical temperatures, and the competition was very exciting. But before I could really enjoy my work in paradise, I did get a bit nervous. Fluid heads and sand are, by nature, not the best combination. Even the most expensive equipment comes up short here. But even in the sand, we were fortunately able to depend on Sachtler. Working with Ace M, you notice the high level of quality that was pursued during development. All of the settings worked in the sand without delays, and the pans were just as clean as they usually are.

As soon as Ace L hits the stores, Jax and L ffler want to see their tripod systems big brother for themselves. The extended payload range of 6 kg (13 lbs) would be an advantage for us. As the corresponding tripods are made of carbon-fiber, which makes them even lighter, they would, of course, be optimal for our purposes, says Paul Jax.

For more information, go to www.sachtler.com, become a fan on Facebook, follow the company on Twitter or contact Sachtler directly +49 89 32158 200, contact@sachtler.de
LINK: http://www.theiabm.org/article.php?group_id=8445...
See more stories from iabm

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

19/04/2025

SDVI Earns Both Product and Project of the Year Awards at...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...

19/04/2025

Ateliere Announces CEO Transition

Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...

19/04/2025

Marshall CV574 Miniature 4K UHD Camera Revolutionizes Off...

As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...

19/04/2025

Lightware Launches Dual Screen Extended Desktop Taurus

A next-generation collaboration device that redefines connectivity for meeting environments Lightware, an industry-leading manufacturer of signal management so...

19/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for N...

Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...

19/04/2025

Appear and NBCUniversal Win Project of the Year at NAB Sh...

Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...

19/04/2025

Deity Microphones Announces The Deity THEOS DIFB at NAB 2...

Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...

19/04/2025

LiveU IQ Technology Delivers Breakthrough Network Perform...

A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...

19/04/2025

BitFire Wins 2025 NAB Show Project of the Year and Produc...

BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...

19/04/2025

BitFire Wins Three Top Awards at 2025 NAB Show

BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...

19/04/2025

Moments Lab and Satisfaction Group Form Unique Strategic...

AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...

19/04/2025

The Infrastructure of Creative Flow DigitalGlues creative...

As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...

19/04/2025

Miri Technologies Wins Two Prestigious Awards for X510 Bo...

Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...

19/04/2025

Tablo Adds 45 New FAST Channels From Warner Bros. Discovery

CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....

19/04/2025

Court Overrules FCC's $57 Million Fine Against AT&T

In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...

19/04/2025

FCC Chair Carr Blasts Comcast Over MSNBC Coverage

WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...

19/04/2025

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...

18/04/2025

Everyone Is Cordially Invited to Celebrate Queer Joy in The Wedding Banquet

Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...

18/04/2025

U.S. Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

TV News Outlets See March Spike in Social Media Usage

Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....

18/04/2025

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition. By Maddie...

18/04/2025

Boston Conservatory Alums Bring Real Women Have Curves to Broadway

Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...

18/04/2025

UPDATED: Broadcasters Urge FCC to Hit the Delete Button on Antiquated Regs

WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...

18/04/2025

Federal Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement

PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...

18/04/2025

Netflix Reports Strong Q1 Revenue, Operating Income

Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...

18/04/2025

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile Units from NEP Group, Game Creek Video

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...

18/04/2025

EVS's Sbastien Verlaine on U.S. Expansion, Next-Generation Products

EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...

18/04/2025

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...

18/04/2025

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...

18/04/2025

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remote-Production Models in U.S., Canada

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...

17/04/2025

The Ugly Stepsister: A Cinderella Body Horror Story That Will Leave a Crowd in Shambles

Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...

17/04/2025

Why Resilient GPS (R-GPS) Matters for US Military Superiority: We Must Address GPS Vulnerabilities

R-GPS gives warfighters a decisive battlefield advantage by punching through adv...

17/04/2025

What NAB told us about the future of media tech

This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...

17/04/2025

Changing Sustainable Production in Wales and Beyond

class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...

17/04/2025

Roku to Collaborate with Adobe on Real-Time Customer Data

SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...

17/04/2025

IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024

NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...

17/04/2025

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show Brie Clayton April 17, 2025 0 Comments Left to right, Geoff Stedman, CMO, SDVI...

17/04/2025

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions with AJA

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...

17/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0 Brie Clayton April 17, 2025 0 Comments Image: The Calrec True Control 2.o on ...

17/04/2025

In Return to Berklee, Lucius Looks Back and Moves Forward

In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...

17/04/2025

MyFree DirecTV Adds 8 NBCU Channels

DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....

17/04/2025

GameChanger Launches in the U.S.

LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...

17/04/2025

IBCAP Launches Automated VOD Monitoring and Takedown System

DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...

17/04/2025

Pixalate: Roku Continues to Dominate U.S. CTV Device Market

Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...

17/04/2025

Edward J. Lewis III Named Senior Vice President of Institutional Advancement

Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...

17/04/2025

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...

17/04/2025

Tribeca Festival 2025 Announces TV and NOW Lineup

April 17th, 2025 Press Materials Available Here Tribeca Festival 2025 Announces TV & NOW Lineup World Premieres and Exclusive Cast Panels with Apple TV '...

17/04/2025

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clients, How Industry Trends Impact Workflows

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...