
Automation, drones and touchscreens added as At The Races becomes Sky Sports Racing By Will Strauss, Editor
Friday, January 18, 2019 - 09:56
Print This Story
Sky Sports has added a host of production, presentation and technology enhancements to Sky Sports Racing as it looks to bring the horse racing channel formerly known as At The Races in line with its other live sports channels.
Now part of Sky's genre line-up that includes dedicated channels for football, cricket, golf and F1, the horse racing hub is being given an overhaul that includes the addition of studio automation, drone cameras and touchscreen technology and a move to HD.
The changes are part of a plan that Matthew Imi, the chief executive of At The Races, said would raise the bar for daily coverage of horseracing.
They also follow a subtle change of ownership.
A long-term partner and investor in At The Races, Sky strengthened its involvement in the channel in 2017 by becoming the majority shareholder, purchasing additional shares from partner Arena Racing Company (ARC).
The obvious assumption people make is that automation is about saving headcount, For us, it wasn't. We've always been very lean. We felt it was an opportunity to improve workflows and provide a better output with our existing headcount.
Although Sky now majority owns At The Races, the company behind At The Races continues to operate the channel with Sky Sports acting as the production partner. The -revamped channel went live on 1 January 2019.
The new name and new majority owners are not the only changes. And one of the technological enhancements was a bit of no-brainer, as Rob Dakin, At The Races director of broadcast and head of channel, Sky Sports Racing told SVG Europe.
HD was a pre-requisite, he said. At The Races was only available in SD which meant we were well behind the rest of the industry and it was a constant source of criticism. The sports viewer expects to see coverage in HD, the move was long overdue.
The move was made possible because the race coverage itself had gone HD with technical and broadcast services firm RaceTech now providing all UK race feeds in HD on behalf of ARC.
At each of the 25 racecourses that the channel covers, there have been other additions too.
A fixed high-motion camera has been added for across the line' finishes.
Two live cameras are now positioned on the finishing straight: a close and a wide. The close camera has super slo-mo capabilities to allow for replays and analysis.
An RF camera that can be used for presenter pieces to camera or for additional race coverage is also part of the armoury at each track.
For flat racing, a side-on camera has been installed to the show the start of a race.
One of the key objectives for us was improving the standard coverage of all of our races, not just the bigger fixtures, said Dakin. We wanted to raise the bar for every fixture on the channel.
Sky Sports has built its reputation on the quality of its live event coverage. Clearly, we would love to do [full-scale] coverage at every single fixture but it's not cost-effective.
For those bigger fixtures, and for some other selected races, a drone camera and a tracking vehicle, fitted with Aerial Camera Systems technology, will be used.
Importantly, both will be used in a discerning way and not just for the sake of it.
A drone was used at Plumpton for coverage of the Sussex National Handicap Chase in January, for example, capturing parts of the course that other cameras couldn't reach.
At Plumpton, on the positions on the race course where we felt that the coverage could be improved, we used the live drone, explained Dakin.
We will only use the drone and the tracking vehicle when we think it enhances the coverage of the live race. And that is not aimed at a new audience. It is aimed at providing the best coverage we can of a live event.
Cameras won't be the only additions for bigger meetings.
At the Chester May Festival, Royal Ascot and the St Leger Stakes, Sky Sports Racing will bring in additional reporters and the focus of the presentation will move from the studio to the racecourse.
Later in the year, the production team will also look to roll-out the Sky Pad, as used on Sky Sports' F1 coverage. The touchscreen technology will be used for presentation and analysis.
We want to be in the position where we can bring jockeys and trainers over to the Sky Pad and allow them to explain to us how a race has developed, revealed Dakin.
For what is a very analytical and stats intensive sport, on-screen data will also be crucial for Sky Sports Racing.
Sky has developed a back-end that can take in all the raw data feeds, whether they are domestic or international, aggregate them and then present them for broadcast, continued Dakin.
That back-end has been a massive piece of work. They've created this product that we can now build on. At the moment it is just providing us with what we had previously with At The Races but there is real opportunity to build on that in the future.
You can see how quickly in miles per hour the leading horse is travelling, for example. We've now put an algorithm in there that tells the viewer whether it's fast, slow or standard. In the future, we might be able to provide virtual replays of races too.
Data usage can go much further than simply showing the form of the runners and riders.
There are a number of ARC courses where live in-running data is available, provided by Total Performance Data, using information taken from a microchip housed in the saddle cloths of the horses.
We currently provide that as a live section on some of our racetracks to provide us with live sectional time data, he explained.
You can see how quickly in miles per hour the leading horse is travelling, for example. We've now put an
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...