
Tanya Agui iga, Crossing the Line, Craft and Folk Art Museum, Los Angeles, CA, 2011.
The highly skilled labor of artisans migrating from Mexico and Latin America are the backbone of high-end design and retail in Los Angeles, producing exquisite furniture, textiles, and design goods. But they represent a creative force that seems invisible to the city. Artbound uncovers their stories and their role in making Los Angeles and Southern California the creative capital of the world in a new documentary Artesanos, debuting May 17 at 9 p.m. on KCET. Check for rebroadcasts here.
C sar Castro's workshop is nothing more than a small shed behind his home, on a steep hillside overlooking the eastside neighborhood of El Sereno. Dusty blocks of wood share space with chisels, electric sanders, a drill press, and other tools, while jaranas -- eight-stringed instruments from Mexico -- hang from the ceiling in various states of disrepair. One wall has a colorful mural of musicians performing, but the other three are no more than plastic sheeting to keep the sun and wind out. The structure's modest form belies the important function this space plays in the preservation of Son Jarocho -- the regional folk music from the Mexican state of Veracruz -- in Los Angeles.
Born and raised in Veracruz, Castro studied typical Western music in school, but his connection to Son Jarocho was totally extracurricular. He began volunteering in local music workshops when he was 13, and it was through them that one of his teachers took him to a countryside fandango -- the lively, communal performances central to Son Jarocho. Thats when I fell in love with this. Socially it was what I was missing from my life in the city, he said.
Castro moved to the U.S. in 2005 as a musician, but soon the skills he had learned as an instrument maker became sought after. People were bringing their instruments from Veracruz, and the first thing I had to do here was to fix them, he said. That was an easy in for me to start getting my tools. Now, in addition to playing with his group Cambalache, Castro makes and repairs jaranas and four-stringed requintos using traditional methods. The body of the jarana is carved from one solid block of wood, unlike most guitars which are made from thin, shaped strips of wood. Castro uses African woods -- mahogany, ebony, and padauk -- types of woods readily available in L.A. It's kind of a joke that I make African-Jarocho instruments in Los Angeles, he said, though the connection to Africa is more appropriate than one might think. The jarana has a number of influences, from Spain, Arab Northern Africa, and West Africa through the slave trade. Like so many cultural expressions from Mexico, Son Jarocho is less a static artform than an evolving, living tradition.
C sar Castro at his workshop in El Sereno. | Photo: Matt Stromberg.
--
--
Although Castro's instruments are not cheap, they are not the sole way he supports himself. Im not doing it because of the money, he said. It's not a business, people have to understand were talking about culture, he said. This raises an interesting question of the role that economics plays in what crafts get brought across the border and for what reasons. For many immigrants, simply establishing themselves financially is of primary importance. One of the challenges is that you come here to a different environment and one of the first instincts is to survive and that takes you way off of your traditional practices, Dr. Gaspar Rivera-Salgado of the UCLA Labor Center said. But after you have solved that problem, you see a lot of people going back and retaking their traditional crafts practices.
Castro experienced this first hand, by introducing Son Jarocho to Mexican-Americans who may not have a connection to Veracruz. In my case theres the Chicano community interested in a bridge between themselves and the Jarocho community. Through that consciousness, we were able to work together. People wanted to learn how to play and participate in the fandango, it's a living culture.
Artist and designer Tanya Agui iga similarly began incorporating traditional Mexican techniques into her work to connect with her roots. She was born in San Diego, but raised in Tijuana, and began exploring traditional Oaxacan weaving and dyeing while at graduate school in Rhode Island. It was a way of exploring the lack of Mexican identity that I grew up with on the border, she said at a recent visit to her Atwater Village studio. Despite her experience with Oaxacan weaving, Agui iga did not know of a thriving community of these kinds of artisans in L.A. If youre already doing highly skilled craft in Mexico, then you have your own business. You might not have as much of a reason to leave, she opined.
Tanya Agui iga, CRAFTA: Craft in the post-NAFTA Era, PEEL Gallery, Houston, TX, 2012.
Then there is the sticky question of authenticity. Would people be willing to pay as much money for a rug made here in L.A., than one in Oaxaca? Is it as authentic, the art that is made by Mexican immigrants here? Rivera-Salgado asked rhetorically. This kind of essentialist vision of craft however, overlooks the fact that many seemingly authentic crafts in Mexico were tailored to the tourist market. He mentioned Navajo-style blankets made in Oaxaca in response to the U.S. craze for Navajo design. As living traditions, these crafts change as they are carried across borders, as they changed in Mexico as various cultures have influenced them.
In Mexico, theres a long tradition of craft, but a lot of the stuff I've seen here, it comes from that but it mutates, artist and curator Rub n Ortiz-Torres said. In East L.A, they have these Aztec dancers, concheros. They make their own outfits, their headdresses here, but because they make them here, theyre a bit more spectacular th
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...