
November 28, 2021
The Five Most Common Misconceptions about Moving Media Management to the CloudWhats a Rich Text element?The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editingA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich textHello h1Hello h2hello h3Hello h4Hello h5Hello h6hello this is a link to google
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
There are many misconceptions surrounding what moving to the cloud really entails, and what the true benefits of a cloud infrastructure are. In this blog post, we explore the top five things wrongly assumed about migrating media management to the cloud (and what the truth really is!).
1. I need to be an IT company to implement a media management solution in the cloudMany believe that installing a cloud management solution can take weeks! The truth is, unlike on-premise solutions, implementing a cloud solution can be done in stages, with no need to make huge changes to infrastructure.
The lack of hardware investment in the cloud also means that those who use it are likely to be more agile, responsive to change, and at a lower risk of failure. The cost is also more measurable, given that users only pay for what they need, and is usually in line with growth or demand. This makes those nasty invoice shocks a thing of the past, because cloud costs are easier to predict. With no need to plan ahead, the elasticity of the cloud allows users to keep capacity in line with the actual needs of the business.
2. Investing in the cloud requires a big budgetIn a survey by data storage provider, Backblaze, 35% of respondents said a lack of budget was a concern when they considered migrating to the cloud. But, those with smaller budgets can most definitely benefit from the cloud. Theres no need to guess how much storage or processing power theyll use for one, they just pay for what they use. Its also true that the cloud is scalable, so you can start small and work upwards (or downwards) from there.
3. I dont need content in the cloud because my team are based in one locationSo yes, the cloud does allow global teams to collaborate, by sharing content and enabling low-resolution versions of content called proxies. However, even if you dont have teams around the world, having content in the cloud means that it can be accessed immediately from any desktop. Plus, the cloud is way more disaster-proof. Physical on-site disasters cant stop operations, because the content archives are secure in the cloud.
The cloud does enable global collaboration, but at the same time, it makes the entire content production and distribution process one, seamless workflow. Thats a benefit for any team, regardless of size.
4. On-premise solutions are more secure than the cloudWhen it comes to the cloud and security, weighing up the chance of physical thefts and disasters with the rare risk of cloud breaches and hacks, its obvious that on-premise is definitely not always more secure.
Sadly, almost 90 percent of concerns around migration from on-premise to cloud functions or storage in the UK is still based on data breaches or data loss, according to Computing. The truth is, the livelihood of public cloud providers entirely depends on their security, meaning they provide some of the toughest security measures in tech. Google Cloud, for example, offers its own security measures to prevent data loss, namely the Cloud Data Loss Prevention API (CDLP API), which automatically discovers and redacts sensitive data. Other provides have similar measures in place.
If youre thinking about moving to the cloud, but security is still an issue, why not consider a hybrid approach? This involves keeping extremely sensitive projects on-premise at all times and only sending to the cloud when absolutely necessary.
5. My on-premise solution is workable, wont moving to the cloud be unnecessarily disruptive and complex?Companies that have invested in existing media management setups clearly worry that moving entire systems to the cloud is wasteful and change for the sake of change .
Yes, the cloud can add an extra layer of complication to workflows, but what this means is that defining processes and rules within the management software is more important than ever. The key is a powerful solution that can take care of automation and allow all types of companies creating video to focus more on the core business, rather than IT. When done well, adding a cloud component can increase productivity, and provide much needed flexibility.
Read the original version of this article in The Broadcast Bridge here.
Cantemo and Backblaze recently announced the launch of a cost-efficient cloud media management and storage solution. This solution combines iconik, our cloud hub for managing video, with Backblazes B2 cloud storage. Find out more about this integration or register for our joint webinar here.
Most recent headlines
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
12/12/2025
Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...
12/12/2025
BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...
11/12/2025
The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....
11/12/2025
The L3Harris demonstration united tactical communications devices, counter-UAS c...
11/12/2025
Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain.
With an unrelenting commitment to excellence, our...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
11/12/2025
WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....