
--
Powersoft, a leading manufacturer of advanced power amplification technology, recently launched a playful - yet informative and practical - video campaign designed to inform new and existing customers of its latest series of groundbreaking amplifiers: Quattrocanali. The international campaign, which utilizes cartoons in a clever and informative narrative visual context, consists of four separate videos, each honing in on a key concept of the campaigns messaging: Seamless Integration, Effortless Installation, Greener Earth, and an overview of the line.
At its base, the video campaign, which is hosted on YouTube, is designed to connect with Powersofts new and existing customers in the professional audio sphere - these customers typically include dealers, integrators and end-users seeking amplification solutions to drive professional loudspeakers in the live sound, touring and integration markets. The company, which is headquartered in Florence, Italy, will leverage its international network of marketing agencies to push out the four videos.
Each of the videos - which feature colorful, cartoon-like animation - were developed and executed in-house by Powersoft's own marketing team and feature a friendly archetypal audio engineer character coasting through his installation challenges using the new Quattrocanali amplifier. The videos' playful tone - which is both approachable and non-scientific - sets Powersoft apart from the dry data sheets, mountains of product specifications and technologically verbose marketing vernacular that is more commonplace in the fast-moving and often intellectually demanding engineering-centric industry.
Francesco Fanicchi, Brand and Communication Director, Powersoft, comments: The idea for our Quattrocanali campaign was born out of our desire to communicate what the Powersoft brand stands for - but in a way that would be captivating, easy to understand, and relatable. The bullet-pointed feature lists that commonly accompany new products in our industry is exasperating for both the people writing it and reading it - so we devised a fun, informative set of visual presentations that would allow us to convey just how exciting Powersoft technology is while being viscerally compelling enough to hold just about anyones attention without making them feel like they need a degree in physics to keep up.
In today's media environment, video is the best tool you have to reach end users with your brand's message, he continued. There's something emotionally stimulating about a moving image, especially one with bright colors. It was also very important to us that the video campaign is easily accessed and consumed at home, at work or on mobile devices. It inspires a higher level of social media engagement than other media, so it was well worth the effort on the front end.
4 Your Consideration
The nomenclature of the campaign which centers on 4 was chosen because the Quattrocanali amplifier has four channels - quattro' being the Italian word for four'. Powersoft's marketing team extrapolated four key attributes that would focus on different themes of each video: 4 Seamless Integration, 4 Your Freedom, 4 Greener Earth, and 4 Installation.
The 4 Your Freedom video serves as an overview, introducing the series and establishing its aesthetic with bright colors and a spry and funky backing track. The video then delves into the details, outlining the three variations of the Quattrocanali that are available: the 1204, 2404, and 4804. The video covers varying wattage capabilities, enabling useful scalability. Animated amplifier and speaker diagrams keep things visually engaging, outlining the many possible amplifier and speaker configurations - ultimately illustrating Quattrocanali's flexibility in challenging environments. The video also captures differences between the DSP+D and non-DSP versions of each unit in the line.
The 4 Greener Earth video highlights Quattrocanali's environmental friendliness, owing to industry leading, power-efficient design features. Illustrative graphics describe how Quattrocanali draws less current during operation than competing amplifiers, and how its miniscule form factor diminishes hauling and cartage expense, as evoked by happy, animated conveyor belts and trucks.
Thanks to Quattrocanalis advanced power supply, the products cool operating temperature is also less taxing on power-hungry climate control systems - reducing carbon footprint and whimsically expressed in the video by happy penguins and a healthy, green forest. The video makes it clear that all of this is possible while enhancing sound quality because of the Quattrocanali's ability to recycle wasted energy from speakers into the amplifier - enabling more stable power output during operation.
The 4 Effortless Installation video elucidates Quattrocanalis vast range of potential applications. These include bars, restaurants, retailers, gyms, and any number of small and medium-sized installations. At this point, a cartoon stand-in for Powersoft end users is introduced, who demonstrates how the Quattrocanali solves audio problems by delivering product to any number of storefronts in the manner of a tech-loving Johnny Appleseed.
The compact form factor of the Quattrocanali allows the protagonist to give a clunky old amplifier rack the boot in favor of a more compact and svelte Powersoft rack with integrated DSP processing that eliminates the need for additional outboard gear. The amplifiers are so advanced that our narrator seems to attract the attention of enterprising aliens who suck him into their spaceship.
The 4 Seamless Integration video delves into the power of Powersoft's Armon a software platform. Illustrations of bouncing meters and adjustable digital dials shows how our cartoon protagonist is able to conduct remote
Most recent headlines
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...