
Julien Salinas wears many hats. He's an entrepreneur, software developer and, until lately, a volunteer fireman in his mountain village an hour's drive from Grenoble, a tech hub in southeast France.
He's nurturing a two-year old startup, NLP Cloud, that's already profitable, employs about a dozen people and serves customers around the globe. It's one of many companies worldwide using NVIDIA software to deploy some of today's most complex and powerful AI models.
NLP Cloud is an AI-powered software service for text data. A major European airline uses it to summarize internet news for its employees. A small healthcare company employs it to parse patient requests for prescription refills. An online app uses it to let kids talk to their favorite cartoon characters.
Large Language Models Speak Volumes It's all part of the magic of natural language processing (NLP), a popular form of AI that's spawning some of the planet's biggest neural networks called large language models. Trained with huge datasets on powerful systems, LLMs can handle all sorts of jobs such as recognizing and generating text with amazing accuracy.
NLP Cloud uses about 25 LLMs today, the largest has 20 billion parameters, a key measure of the sophistication of a model. And now it's implementing BLOOM, an LLM with a whopping 176 billion parameters.
Running these massive models in production efficiently across multiple cloud services is hard work. That's why Salinas turns to NVIDIA Triton Inference Server.
High Throughput, Low Latency Very quickly the main challenge we faced was server costs, Salinas said, proud his self-funded startup has not taken any outside backing to date.
Triton turned out to be a great way to make full use of the GPUs at our disposal, he said.
For example, NVIDIA A100 Tensor Core GPUs can process as many as 10 requests at a time - twice the throughput of alternative software - thanks to FasterTransformer, a part of Triton that automates complex jobs like splitting up models across many GPUs.
FasterTransformer also helps NLP Cloud spread jobs that require more memory across multiple NVIDIA T4 GPUs while shaving the response time for the task.
Customers who demand the fastest response times can process 50 tokens - text elements like words or punctuation marks - in as little as half a second with Triton on an A100 GPU, about a third of the response time without Triton.
That's very cool, said Salinas, who's reviewed dozens of software tools on his personal blog.
Touring Triton's Users Around the globe, other startups and established giants are using Triton to get the most out of LLMs.
Microsoft's Translate service helped disaster workers understand Haitian Creole while responding to a 7.0 earthquake. It was one of many use cases for the service that got a 27x speedup using Triton to run inference on models with up to 5 billion parameters.
NLP provider Cohere was founded by one of the AI researchers who wrote the seminal paper that defined transformer models. It's getting up to 4x speedups on inference using Triton on its custom LLMs, so users of customer support chatbots, for example, get swift responses to their queries.
NLP Cloud and Cohere are among many members of the NVIDIA Inception program, which nurtures cutting-edge startups. Several other Inception startups also use Triton for AI inference on LLMs.
Tokyo-based rinna created chatbots used by millions in Japan, as well as tools to let developers build custom chatbots and AI-powered characters. Triton helped the company achieve inference latency of less than two seconds on GPUs.
In Tel Aviv, Tabnine runs a service that's automated up to 30% of the code written by a million developers globally (see a demo below). Its service runs multiple LLMs on A100 GPUs with Triton to handle more than 20 programming languages and 15 code editors.
https://blogs.nvidia.com/wp-content/uploads/2022/10/Tabnine.mp4
Twitter uses the LLM service of Writer, based in San Francisco. It ensures the social network's employees write in a voice that adheres to the company's style guide. Writer's service achieves a 3x lower latency and up to 4x greater throughput using Triton compared to prior software.
If you want to put a face to those words, Inception member Ex-human, just down the street from Writer, helps users create realistic avatars for games, chatbots and virtual reality applications. With Triton, it delivers response times of less than a second on an LLM with 6 billion parameters while reducing GPU memory consumption by a third.
It's another example of how LLMs are expanding AI's horizons.
Triton is widely used, in part, because its versatile. The software works with any style of inference and any AI framework - and it runs on CPUs as well as NVIDIA GPUs and other accelerators.
A Full-Stack Platform Back in France, NLP Cloud is now using other elements of the NVIDIA AI platform.
For inference on models running on a single GPU, it's adopting NVIDIA TensorRT software to minimize latency. We're getting blazing-fast performance with it, and latency is really going down, Salinas said.
The company also started training custom versions of LLMs to support more languages and enhance efficiency. For that work, it's adopting NVIDIA Nemo Megatron, an end-to-end framework for training and deploying LLMs with trillions of parameters.
The 35-year-old Salinas has the energy of a 20-something for coding and growing his business. He describes plans to build private infrastructure to complement the four public cloud services the startup uses, as well as to expand into LLMs that handle speech and text-to-image to address applications like semantic search.
I always loved coding, but being a good developer is not enough: You have to understand your customers
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...