Globecast Uses Aspera to Speed Global Content Submiions and Deliveries

ARMONK, NY - September 9, 2015: IBM (NYSE:IBM) today announced that Globecast, the global solutions provider for media, has deployed high-speed file transfer solutions from Aspera, an IBM company. The technology has been deployed to further improve the speed and reliability of large media file submissions from global customers as well as deliveries to multiple worldwide distribution channels.

Globecast operates Media Centres in Paris, London, Los Angeles and Singapore. It provides market-leading global connectivity via satellite and fibre including 12 teleports. Customers send their video content to one of the four Media Centres for media management, playout and distribution around the world. In many regions, customers are faced with sluggish Internet connections with high latency, making file submissions problematic using traditional transfer technologies like FTP.

To support the growing global demand for their services, Globecast initially deployed Aspera Enterprise Servers and Clients so broadcasters, studios, post-production houses and ad agencies could submit their large media files quickly and easily. Once ingested, content is edited, sent through quality control, adapted to comply with local regulations and delivered via Aspera for transmission by local cable or regional satellite providers. Additionally, files are transcoded into multiple formats, resolutions and bitrates before delivery to video on demand (VOD) or over-the-top (OTT) distribution channels, and may also be sent to post-production houses for further versioning.

Based on this early success, Globecast expanded its Aspera deployment, upgrading its bandwidth license and adding high-availability configuration to each server. File delivery is such a key part of our operations that we cannot afford any delay, as it would have a domino effect on our workflow, said Shakunt Malhotra, VP of engineering and technical operations at Globecast.

Aspera enables comprehensive bandwidth management and prioritization of transfers, giving Globecast complete control over the transfer environment. The solution also provides reliability and ease of use for Globecast's global clients who depend on getting their files to Globecast's media hubs in a timely manner, said John Wastcoat, VP of business development at Aspera.

Aspera will be demonstrating its full portfolio of high-speed file transfer and sharing applications at IBC 2015, Hall 7 Stand B27.

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