Sony Pixel Power calrec Sony

Coldplay mixed reality promo at ARRI Stage London combines best of two worlds

05/09/2022

British rock band Coldplay delivered a spectacular show in early 2022 as part of the delayed Dubai Expo2020. The mixed reality promotional film was shot at ARRI Stage London two months earlier, featuring a track from the band's Music of the Spheres album. To date, the clip has had more than 1.3 million views across the Expo's social channels.

Production company NorthHouse wanted to create a vast cosmic environment that simulated its upcoming projection-mapped performance with the band within a shimmering Al Wasl dome. The brief was to make them appear as if they were in this environment, which hadnt yet been fully finished and fully created, says DP James Medcraft. The client initially wanted a green screen shoot, which I felt wasnt going to provide quality of lighting on the band. You'd spend a lot of time closing down your set with black flags to hide green screen spill.

The project was well suited to Medcraft, whose varied background takes in design, 3D animation, photography and cinematography; his credits include commercials for global brands such as Toyota and Nissan, and music promos for Becky Hill and Ellie Goulding.

Copyright Will Case, Creative Technology

The promo brief encompassed a science-fiction concept, describing planets and stars moving through a stylized Al Wasl dome.

The production chose ARRI Stage London for the shoot. Opened in 2021 and equipped with an LED volume created in partnership with Creative Technology, the stage is amongst the largest permanent facilities of its kind in Europe. Constructed from ROE Visual LED screens, the wraparound volume comprises a 30 m x 5 m main curved wall, an 18 x 4.2 m rear curved wall, plus a dynamic motorized ceiling. The main wall is made of four 4K screens driven by an 8K processor, while 3D backgrounds are rendered in real time by Unreal Engine.

Most green screen studios wouldn't have allowed for the kind of camera moves required by the production, Medcraft continues. ARRI Stage London's size was not only large enough for what the production needed, but also meant we could embed the band into the environment, using the lighting to shoot all in one go. We were able to take a hybrid approach, blending the benefits of virtual production with green screen.

Medcraft believes this is an untapped use of this technology. Basically, we projected a green window wherever the camera was facing but used the low-resolution content as an ambient lighting plate, giving the best of both worlds.

Copyright Alice Backham

A hybrid approach blended the benefits of virtual production with green screen.

Vicon camera tracking, delivered by Audiomotion, and FIZ (focus/iris/zoom) data relayed by ARRI UMC-4s allowed the system to drive a frustum for each camera that was rendered green-the area of the LED screens seen on camera at any given moment. The remaining screen area rendered the virtual environment of the Al Wasl dome in real-time, providing highly authentic interactive light on the foreground talent.

The emissive green provided by the LED walls was easy to key out in postproduction, and because it filled only the minimum area needed to cover the frame, there was no green spill on the talent. Instead, the band were lit realistically by the rough virtual backgrounds displayed on the rest of the volume. It meant we could shoot earlier, light perfectly for the postproduction Unreal scene, and then drop the final virtual scene in at the last minute, so it helped every stage of the process, says Medcraft.

The production shot on two ARRI AMIRA cameras outfitted with Cooke S5 lenses. The A' camera was mounted on a Technocrane, with an extra camera for close-ups, picking up detail. It was important to create a great sense of scale with sweeping, wide camera shots, explains Tom Bairstow, creative director at NorthHouse. But we also wanted to get in close to the band to really feel their performance.

As well as driving the green frustums, tracking data from the Vicon crowns and UMC-4s was fed to separate servers providing simulcam -live images which were chromakeyed in real-time with the virtual backgrounds, showing the crew an approximation of the final shots. Camera position, FIZ data and timecode were also recorded in Unreal Engine from both cameras, making for a more efficient postproduction.

I think selling reality is all about subtle details that you dont concentrate on in the frame, says Medcraft. Its all about subtle reflections in the eyes and reflective objects like the cymbals, and also for the band-it gives a better experience of being within an environment and therefore a better performance.

Watch Coldplay's mixed reality promo clip, shot at ARRI Stage London

The stage also boasts a ring of 50 ARRI Orbiter LED fixtures, which can be controlled by Unreal Engine to complement the light from the video walls. We used some of those to bring out some animated highlights in the skin, Medcraft notes. Its really visible in Chris [Martin]'s eyes.

NorthHouse utilized Creative Technology's VFX suite to make adjustments to the virtual backgrounds whilst connected to the volume. Medcraft and the crew spent a day and a half rehearsing in the volume before Coldplay arrived. The band performed on a turntable and this, combined with the ease of flipping the virtual backgrounds on the screens, meant that reverse shots were achievable within the tight timeframe.

The DP enjoyed his experience at ARRI Stage London. Youve got all the kit available and expertise in all the different departments; you've got the best people running the screens, the Unreal team, the camera department support in Rental, you've got all of the lighting experience here. It does feel like a completely welcoming, supported environment.

Opening photo: Alice Backham

Related Products ARRI So
LINK: https://www.arri.com/news-en/mixed-reality-coldplay-promo-arri-stage-l...
See more stories from arri

Most recent headlines

17/02/2025

How BBC Wales returned live to 1985

TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night By Jenny Priestley Published: February 14, 2025 ...

17/02/2025

Film studio tax relief programme gets underway in England

Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim By Matthew Corrigan Published: February 17, 20...

17/02/2025

Empowering progress from within

As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...

17/02/2025

EIB Global Lends 125 Million To Finance SES's Medium Earth Orbit Satellites

EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...

15/02/2025

Nielsen's Business Resource Groups celebrate inclusion with BRinG It! Campaign

At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...

15/02/2025

Innovation to empower creativity: Explore the latest in Lightroom

Innovation to empower creativity: Explore the latest in Lightroom Rob Christensen February 15, 2025 0 Comments Whether you want to remove distracting ...

15/02/2025

Wisycom Expands Into Argentina and Uruguay With EQUAPHON

Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...

15/02/2025

DPA Microphones Adds to Sales and Marketing Teams

DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...

15/02/2025

Tuxera brings media-optimized SMB technology to NAB Show...

Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...

15/02/2025

Bitmovin Report Ad Insertion Tops Streaming Challenges a...

Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...

15/02/2025

Oberc Lights Michelin-Star Hotel Guide Promo with DoPchoi...

When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...

15/02/2025

Formula E Supercharges Fan Experience with AI-Driven High...

Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...

15/02/2025

Agile Content is Now AgileTV

Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV. The transition to AgileTV stems from a commitment to ...

15/02/2025

Hiltron to Promote Latest-Generation Satellite Communicat...

Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...

15/02/2025

DoPchoice Debuts Airglow Float - Inflatable Round Topligh...

Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...

15/02/2025

Marshall to Debut RCP Plus Controller at 2025 NAB Show

LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...

15/02/2025

Gray Media Names Blake Sebo GM of Stations in Anchorage, Alaska

ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....

15/02/2025

DPA Microphones To Introduce CORE+ Technology at NAB Show

KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....

15/02/2025

QuickLink To Unveil StudioPro-NDI, StudioPro-3 at 2025 NAB Show

SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...

15/02/2025

Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In For Final Production

Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...

15/02/2025

NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season

NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...

14/02/2025

Spotify's Partner Program Helps Creators Increase Revenue and Consumption of Video Podcasts

Last month, we officially launched the Spotify Partner Program, a powerful new m...

14/02/2025

Four Ways L3Harris Targeting and Sensor Systems are Defining the Future of Land Missions

The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...

14/02/2025

ISE 2025: 5 Reasons to Join Calrec at ISE

Here are 5 reasons why you should attend ISE 2025 Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...

14/02/2025

World Radio Day: On the same wavelength

World Radio Day: On the same wavelength By Graham Murray, International Sales Manager at Calrec To mark World Radio Day, Calrec's International Sales Ma...

14/02/2025

Tegna Inks Deal for Dallas Wings Broadcasts

DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...

14/02/2025

Prime Video Makes Significant Upgrades to Its Apple TV App

Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...

14/02/2025

Telos Alliance To Showcase Quasar V3.2 AoIP Software at NAB Show

CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...

14/02/2025

Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puget Bench for Creators

Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...

14/02/2025

Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow

Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow Brie Clayton February 14, 2025 0 Comments 80six deploys Blackmagic URSA Broadcas...

14/02/2025

Paramount, Youtube TV Avoid Channel Blackout, Will Continue Negotiations

A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...

14/02/2025

Stop-motion triumph

Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail By C...

14/02/2025

BitFire appoints Jim Akimchuk as CEO

BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration By Jen...

14/02/2025

Arena TV liquidators dismiss banks' defence as unsustainable'

The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021 By Matthew Corrigan Published: February 14, ...

14/02/2025

YouTube TV Likely To Drop Paramount Channels Today

A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...

14/02/2025

LG Opens Its First Virtual Production Studio

ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...

14/02/2025

CIMM, TVB Release Local TV and Video Innovation Showcase

NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...

14/02/2025

U.S. Senators Blast Weaponization of FCC' Against Broadcasters

WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...

14/02/2025

The Apple TV App Comes to Android

Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....

14/02/2025

Red Adds Nikon Z Mount To V-RAPTOR [X], KOMODO-X Camera Systems

FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...

14/02/2025

Fox Sports Revs Up for Daytona 500 With New NASCAR Deal, Some New Tech

DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...

14/02/2025

Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn

Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...

14/02/2025

2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR Season

2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...

14/02/2025

VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2.6 Million for Demining in Ukraine

14 Feb 2025 VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....

14/02/2025

Max Renews THE PITT, Starring Noah Wyle, For A Second Season

Max Renews THE PITT, Starring Noah Wyle, For A Second Season Max Warner Bros. Television Group The Pitt New Episodes Of The Medical Drama From John...

14/02/2025

110 Years of Love in Every Frame: A Technicolor Celebration of Romance

This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...

14/02/2025

NBA All-Star: More Games, More Teams, More Music, More Sound From the Court

NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...

14/02/2025

LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4

LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...