
Are the Broadcast and Media sectors currently growing? What are the main technological challenges that they will have to face in the future? Are Media companies ready for this? After IBC 2016 closure, at VSN we answer these three questions and analyze some of the main trends that will predictably lead the future of this industry in the upcoming years. It is nothing new but, at the same time, it is nothing we can forget about. Times have changed in the Broadcast and Media sectors and as always, the main concern now is how to keep both audiences and revenues growing. But is the market ready for this? Can these goals be achieved within the extreme technological environment we walk towards? Let's analyze some of these dilemmas by answering three simple questions.
1. Are the Broadcast and Media sectors currently growing?
Cloud, Streaming and the restructuring of old business models would be three key points to redefine the future of the Broadcast and Media industries, according to the industry research published by IABM and Devoncroft.
Taking into account the latest data published by IABM and Devoncroft associations in the IABM DC Global Market Valuation Report', the profits of the Broadcast and Media Technology industry have increased 1,7% from 2009 to 2015. These are great news, without a doubt! But if we take a close look at these data, the situation worsens a little bit.
From 2009 to 2012 revenues increased up to 4,6% (a 3,6% for products and 5,4% for services). However, from 2012 until 2015 they decreased -1% (with a loss of -2,4% in products and a little increment of 0,1% in services). More specifically, 2015 was a bad year and the whole market's revenues decreased up to 49,3 billion dollars. Why so? Well, experts say that the industry's restructuring and last year's currency's instability could have played an important role here. But luckily, the sector seems to have already recovered.
2016 has started with a quarterly revenues growth of more than 9%. It is what has been called stabilization year , as some important Media group's executives describe it. And best of all is that by 2017 all these executives predict the sector will once again grow.
2. What are the main challenges that this whole sector will have to face?
Challenges, nevertheless if they are technological or not, are still numerous. However, one of the biggest concerns are new OTT technologies and business models' restructuring.
Robert Iger, Chairman and CEO of Walt Disney Company, stated about the group's minority stake in BAMTech company: We think that in today's world having the ability to stream on a scale basis live sports and live programming is a competitive advantage and something that is necessary. [ ] It is extremely important in a very dynamic media marketplace. So much better to own than to rent'. Therefore, business models' restructuring is on its way and Walt Disney is just one of the biggest media groups that is already investing in OTT technologies, in order to compete for the digital content market that currently big technology competitors such as Amazon, Netflix or Hulu hold.
However, this technological upgrade seems not to be enough to face one of the main dilemmas of the Broadcast and Media sectors: the Return On Investment of digital subscribers. Online and Streaming platforms revenues are far less (12 times less, according to Devoncroft) than the old business model revenues, based on traditional advertising and linear subscribers (in its glory days, TV networks had a 30%-40% of Return On Invested Capital (ROIC) ). And what is more: by 2018 it will be needed to invest at least 14 billion dollars in creating new digital content to generate 15 billion dollars of revenues, according to the Global Director and Chairman of Havas Media Group and Vivendi content, Dominique Delport. That is, the monetization problem is still present.
3. Are Media companies prepared for facing these challenges?
Solutions like the latest integrations of VSNEXPLORER MAM with Cloud platforms such as Microsoft Azure can help companies to meet these technological challenges.
The impossibility of monetizing digital content in some concrete cases like the multiplatform adverts is sometimes related to the back-office systems that are woefully inadequate They haven't been changed for 40-50 years', stated Sinclair Broadcast Group CEO, Delbert R. Parks. Thus, first things first: Media companies efforts should be focused on upgrading their technology.
Next year, end-users will predictably invest on Asset Management systems, upgrade of cameras, Cloud services and upgrade to HD / 3Gbps, considering the data included in the aforementioned study. And in which technologies they expect to invest in 2 or 3 years time? Ordered by relevance, on multi-platform content delivery, IP networking & content delivering, 4k / UHD, tapeless workflows and Cloud computing & virtualization. That is, tendency starts to show up. Cloud and multi-platform content are currently one of the most demanding technologies of the market. And at VSN, we are ready to help our clients achieve these.
Integrated Cloud solutions adapted to clients' future needs
Technological products such as the integration between VSNEXPLORER MAM for media management and Microsoft Azure Media Services Cloud platform allow users to manage all types of media in a more effective way, while improving their company's workflows and fostering collaborative work between subsidiaries and professionals anytime anywhere.
Furthermore, its further integration with advanced solutions for multi-platform content publishing, such as VSNWEBTV, let users have access to a complete End-to-End solution to give answer to all their pressing needs, from ingest to broadcast and preservation of content. Moreover, it maximizes content broadc
Most recent headlines
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...