
Broadcasters of all the world is together in the headquarters of Mediapro to know them latest news technology in LaLiga El encuentro sirvi para presentar novedades y mejoras en las retransmisiones televisivas para esta temporada.
Un total de 47 broadcasters internacionales se dieron cita los d as 9 y 10 de septiembre en la jornada de trabajo organizada por LaLiga en la sede de Mediapro en Barcelona, que cont con la participaci n de Javier Tebas, presidente de LaLiga; Melcior Soler, director del rea Audiovisual de LaLiga; Tatxo Benet, socio fundador de Mediapro; y el exfutbolista y comentarista de beIN Sports Jorge Valdano.
El presidente de LaLiga asegur que desde la competici n no s lo se est trabajando para seguir siendo la mejor liga del mundo, sino tambi n para tener el mejor producto televisivo y destac los pasos dados para la temporada 2016/17: Nos hemos puesto el objetivo de mejorar el producto audiovisual junto a Mediapro. Estamos en un mundo muy competitivo. LaLiga obligatoriamente ten a que iniciar un camino para mejorar el producto, mejorar nuestras retransmisiones y la implicaci n de nuestros propios clubes , afirm Javier Tebas, que destac la incorporaci n de importantes mejoras en las retransmisiones televisivas como la c mara a rea y la c mara de 360 grados.
Por su parte, Tatxo Benet, socio fundador de Mediapro, agreg que ahora LaLiga es un gran producto que llega a todos los rincones del mundo y resalt el trabajo realizado hasta el momento con el que se ha mejorado mucho el producto televisivo, sobre todo, en los ltimos tres a os .
El acto cont con la participaci n de miembros de distintos departamentos de LaLiga que expusieron el trabajo llevado a cabo en reas como Audiovisual, Comunicaci n y Propiedad Intelectual y Pirater a, que han convertido a LaLiga en una referencia mundial. Representantes de los operadores llegados desde Europa, frica, Asia y el continente americano tomaron nota de todo lo acontecido en una jornada en la que pudieron comprobar todas las mejoras llevadas a cabo para la nueva temporada.
Se ha aprobado un Reglamento Audiovisual que regula c mo tienen que estar nuestros estadios para las retransmisiones televisivas y hemos mejorado la implicaci n de los clubes. Controlamos aspectos como el estado del c sped o la iluminaci n para que la realizaci n sea perfecta. Pero no s lo estamos mejorando el producto en cuanto a la retransmisi n, tambi n estamos mejorando en defender nuestro producto y luchar contra la pirater a desde el mbito legal, el mbito tecnol gico y la comunicaci n para concienciar a los ciudadanos , explic el presidente de LaLiga.
El encuentro sirvi para exponer algunas de las novedades y mejoras en las retransmisiones televisivas para esta temporada en la continua b squeda de la innovaci n y la mejora de la experiencia de los fans. Jorge Valdano puso el broche final a la cita con una exposici n en la que record que el xito es un logro colectivo y cuando se alcanza hay que saber compartirlo .
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