NAB 0: the power of content and the consumer

Whilst it would be nice to sit back and enjoy the much awaited sunshine that has hit London this week, it seems the madness of NAB has managed to find its way into PayWizard HQ. Although the last couple of weeks have been just as busy as the Las Vegas Convention Center lobby, I wanted to share what I brought back from this year's NAB show- other than the usual tacky fridge magnet. With over 92,000 attendees, the 2013 show was one of the busiest ever. We saw the rise of 4K, the fall of 3D, and a break-out of the cloud (not just in workflows, but weather too!) Moving away from last year's buzz word social TV, this year was all about the second screen and the power of content.

As consumer demand for content has increased, we've seen brands and broadcasters focus their efforts on getting content to all screens as quickly as possible. But now that it has been delivered, what the industry really needs is a seamless solution that provides a compelling consumer experience. Not only does this mean creating a service that works well on each screen, it also means managing the relationship with the consumer.

And monetisation is playing a stronger role in doing this. Although content delivery is important, brands are now seeking to monetise the almost limitless amounts of content that is available. To do this well, and to develop and maintain a relationship with the consumer, the experience needs to be as simple and effective as possible. Whether this is through recommendations, marketing offers or even just an easy-to-use interface, a seamless solution that is specific and targeted to the viewer is integral to creating an experience that keeps them wanting more.

During the show, I had lots of conversations with broadcasters and content owners about how PayWizard can help them. At the moment, these companies are encountering either one of two problems- they are either finding it difficult to manage a patchwork of multiple solutions for different devices, or they are dealing with a single solution that isn't designed to work across multiple devices. What they really need is a one subscriber management approach', which unifies efficient payment processing, intelligent subscriber management and customer service operations. Our focus is on maximising operational efficiency whilst ensuring a smooth and consistent user experience across all screens, at the push of a button.

The industry will continue to evolve as more devices enter the market, and so will the way we consume content. Monetisation is here to stay, and brands and broadcasters need to ensure that viewers can pay for and watch what they want, regardless of how, when, where or what on, as simply and effectively as possible.

This year's NAB was an interesting and exciting show all round, and with the post show blues finally wearing off, it's strictly back to business in sunny Golden Square.

LINK:	http://www.paywizard.com/index.php/business-news/212-nab-2013-the-powe...
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