Gorilla Group Upgrades to Sony BVM-HX310 4K HDR Master Monitor from Big Pic Media

Gorilla Group Upgrades to Sony BVM-HX310 4K HDR Master Monitor from Big Pic Media

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Brie Clayton February 10, 2021

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Big Pic Media, a globally active specialist in technology for the media, post production and broadcast industry, announces that Cardiff-based film and video production house Gorilla has invested in a latest-generation Sony Trimaster BVM-HX310 LCD monitor. This is now being used as a master colour grading reference in the group's headquarters in Cardiff Bay adjacent to BBC Wales' Drama village.

4K HDR has become the default standard for all digital film and high-value TV productions, comments Rhodri James, Director of Technology & Operations, Gorilla Group. 4K HDR is capable of capturing content in extremely realistic quality but needs very careful monitoring throughout the post production process to ensure its full potential is carried right through to the viewing audience. After evaluating the various high grade 4K HDR monitors currently on the market, we settled on the BVM-HX310 for its picture quality, operational versatility, logical control features and flexible connectivity. We have signed up to Big Pic Media's post-sale support for our existing BVM-X300 monitor. That made good commercial sense as OLED panels have to be used carefully to avoid burn-in and are expensive to replace. We are confident that BVM-HX310 LCD monitors will have a long working life as well as being more power efficient than the OLED generation. Wide-gamut colour rendition is maintained across every luma level, from daytime highlights to night scenes.

As the Sony-preferred supplier for broadcast grade monitors, we are finding the BVM-HX310 in great demand throughout the high-end post market, adds Big Pic Media MD Adam Welsh. With its million-to-one dynamic contrast ratio and dual-layer LCD, it can reproduce very bright images while still delivering the true blacks that until recently could only be achieved with OLEDs.

Also supplied by Big Pic Media, Portrait Displays' Calman colour calibration package allows Gorilla to check the detailed performance parameters of its monitor displays and ensure consistent image quality across its grading, mastering and edit suites. The supplied system comprises Calman Ultimate software, a C6 HDR2000 colorimeter and VideoForge PRO pattern generator. These provide the tools necessary to allow precise monitor calibration with just a few clicks of a button. The software provides a display calibration report to ensure conformity with streaming TV services such as Netflix, HBO, Sky and BBC Worldwide.

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