Meet the MVPs: Mail Metro Media share a champion's approach to digital advertising
07/11/2024
What qualities would you expect from an MVP in digital advertising? I would expect an MVP to not only set the benchmark but also exceed it by leading and serving as a positive role model within the industry, with proven high-quality processes and procedures in place. As an MVP, you are expected to inspire others by advocating for innovation, fostering collaboration, and helping to drive positive change across the industry, whilst keeping up to date with the latest guidance. All these qualities help to make you a trusted partner.
An MVP will consistently focus on addressing key industry challenges, working closely with organisations such as the IAB and TAG to develop solutions and implement strategies that tackle these issues effectively.
What strategies in your playbook make you an MVP for your clients? There are several strategies we have as a business
We take pride in our industry certifications. For the past five years, we have consistently passed the rigorous TAG brand safety audit, demonstrating our unwavering commitment to upholding high industry standards.
The Gold Standard certification highlights our efforts to enhance the digital advertising experience by following The Coalition for Better Ads guidelines, complying with IAB Europe's Transparency & Consent Framework for GDPR and ePrivacy laws, and combating ad fraud through the use of ads.txt, buyers.json, and Demand Chain protocols.
We have partnered with IAS as our brand safety provider to ensure all content is thoroughly scanned, and our clients' ads are displayed only in the environments they choose, thanks to our custom contextual brand safety segment.
Beyond these efforts, we actively engage in industry-wide discussions to improve the advertising landscape. We contribute to the UK Stop Ad Funded Crime (UKSAFC) group and have a representative on Sovrn's commerce publisher steering committee, helping shape the future of the commerce ecosystem. Additionally, we are regulated by IPSO (Independent Press Standards Organisation), ensuring we maintain editorial integrity and adhere to press industry regulations.
In what ways have your clients benefitted from these strategies?
Our clients benefit from 700 million brand-safe impressions across all direct campaigns, ensuring the highest levels of secure targeting.
More than 70% of blocked impressions are due to the custom brand suitability profiles we tailor for our clients, ensuring their campaigns run alongside content theyve specifically approved.
Our invalid traffic (IVT) rate stays below the industry benchmark at just 1%, as we prioritise protecting clients budgets and ensuring campaigns are free from fraud, so they reach the intended audience.
Our participation in industry committees allows us to voice our concerns and collaborate toward finding solutions for our clients.
How does embodying the qualities of an MVP help you drive revenue? The publishing industry is under immense pressure and experiencing rapid transformation. Embracing innovation offers an opportunity to tackle these challenges and push boundaries, helping us stay ahead in creating and sustaining revenue streams.
As a news publisher, brand safety is vital to securing potential investments. By undergoing annual ABC audits and maintaining TAG certification in brand safety, we provide clients with the independent assurance that their ads will appear in a secure and trusted environment.
This transparency, trust, and confidence are critical values that encourage clients to collaborate with us, driving business revenue.
With growing concerns around fraudulent traffic and MFA (Made for Advertising) sites, it's more important than ever to reassure our clients that we are taking active measures to address these issues.
Ultimately, our industry certifications reinforce why Mail Metro Media is regarded as a premium publisher.
Who would be your top 3 MVP dinner guests and why? Muhammad Ali because I'm a huge boxing fan, and he stood for more than the sport.
Arsene Wenger as I'm a dedicated Arsenal fan and he brought us the glory years.
And finally, Connor McGregor because it's Connor McGregor - why not!
Meet other champions! See our full list of MVP clients.
About Ashley:
Ashley leads the Ad Operations team at Mail Metro Media, managing all direct and programmatic campaign setups across Display, Video, Audio, and off-site executions. In his role as the Mail Metro Media Tag Compliance officer, he reviews all IAB Gold Standard requirements and conducts the annual Tag Audit to ensure compliance with regulations. Ashley joined Mail Metro Media in 2021, bringing experience from the ad tech sector, having worked at Channel 5, Shazam, and Amazon.
LINK: | https://www.abc.org.uk/news/assurance-services/mail-metro-media-share-... |
See more stories from abc |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet Expands Leadership Team to Fuel Next Stage of Growth
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
07/11/2024
Celebrate the Enduring Influence of Argentine Rock With Our Special Series of Spotify Singles
In Argentina, rock music has long been a powerful force shaping the country'...
07/11/2024
Spotify Rolls Out New TikTok and Instagram Integrations That Make Sharing and Saving Easier Than Ever
Music, podcasts, and audiobooks are all around us, including right on our social...
07/11/2024
Five Audiobooks From Debut Authors To Add to Your Queue
There's nothing quite as special as an author's debut. If you're looking for fresh finds to add to your audiobook hit list, we've rounded up a c...
07/11/2024
SGL Carbon: Improved profitability despite slightly lower sales
Weak demand in some of our customer markets is increasingly hindering SGL Carbons sales growth. After nine months in 2024, SGL Carbon generated sales of 781.9 ...
07/11/2024
Sencore Continues to Evolve the AFN Platform with new 12G-SDI Input Option
Sioux Falls, SD Sencore, a recognized leader in video delivery solutions for the broadcast industry, is pleased to announce the addition of a new 12G-SDI enco...
07/11/2024
L3Harris Electronic Warfare System Completes Safety of Flight Testing
MELBOURNE, Fla., Nov. 7, 2024 - L3Harris Technologies (NYSE: LHX) has completed Safety of Flight (SOF) qualification on its Viper Shield all-digital electronic...
07/11/2024
Over 42 Million Viewers Tune In to Watch 2024 Presidential Election Coverage
NEW YORK - November 6, 2024 - An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, Novemb...
07/11/2024
NAB, MPA Congratulate Trump, Congress on Election Victories
Several media associations offered their congratulations to President-elect Donald Trump and members of Congress on Wednesday, following the 2024 U.S. president...
07/11/2024
Brightcove Bows Tool To Help Marketers Hone Video Content Strategies
BOSTON Brightcove said it has launched Marketing Insights, a new tool in its video insights and analytics platform that measures the business impact of video co...
07/11/2024
Election Night TV Viewing Fell Off Dramatically in 2024
NEW YORK Despite all drama leading up to Election Day, Nielsen is reporting that viewing across 18 networks on election night was notably lower than 2020, with ...
07/11/2024
Vizrt names Rohit Nagarajan as new CEO
The appointment marks the next phase in Vizrts global growth, said the company By Matthew Corrigan Published: November 7, 2024 The appointment marks the n...
07/11/2024
Foundry announces strategic decision to wind down development of 3D modeling tool, Modo
Foundry announces strategic decision to wind down development of 3D modeling too...
07/11/2024
Sony Electronics Announces Firmware Roadmap for its Cinema Line
Sony Electronics Announces Firmware Roadmap for its Cinema Line Brie Clayton November 7, 2024 0 Comments New firmware roadmap illustrates Sony's c...
07/11/2024
Film and TV Charity's Reel Impact announces first grant awardees
Funding has been awarded to five organisations and eight individuals By Matthew Corrigan Published: November 7, 2024 Funding has been awarded to five orga...
07/11/2024
Sky's Chris Johns re-elected SMPTE UK governor
Johns and five fellow governors were re-elected, with four new members joining the SMPTE board By Matthew Corrigan Published: November 7, 2024 Johns and f...
07/11/2024
LucidLink Unveils a New Era of Real-Time Creative Collabo...
LucidLink, the storage collaboration platform for creative teams, today announced the launch of its next-generation product. This major release expands LucidLin...
07/11/2024
Tennis Channel Plans Nov. 12 DTC Streaming Platform Launch
LOS ANGELES Sinclair's Tennis Channel is planning to launch a new direct-to-consumer (DTC) streaming service that merges its 24-hour network with extensive ...
07/11/2024
SMPTE Announces 2025 Leadership
WHITE PLAINS, N.Y. The Society of Motion Picture and Television Engineers (SMPTE) has introduced the board officers and regional governors who will serve terms ...
07/11/2024
El Reino Infantil Taps Amagi To Expand Reach and Engagement
MEXICO CITY Amagi said El Reino Infantil has chosen it to expand its reach across new platforms. Launched in October, El Reino Infantil bills itself as the larg...
07/11/2024
Fox News Leads Primetime Election Coverage Race With 9.8 Million Viewers
Fox News Channel easily led broadcast and cable networks in audiences for its primetime election coverage with an average of 9.8 million viewers in the 8-11 p.m...
07/11/2024
Sports Streaming Platform Skweek Deploys LiveU Studio
LiveU has announced that it is providing Skweek, a basketball and lifestyle streaming platform for fans, players and brands, with a cost-effective localized sol...
07/11/2024
Lightware Visual Engineering Appoints Aidan Chng as Syste...
Chng joins Lightware to further accelerate the company's growth in the region Lightware Visual Engineering, a leading manufacturer of connectivity solution...
07/11/2024
ITV Studios Daytime and Limecraft Set Benchmark for Inges...
Limecraft, a leader in media management and workflow automation solutions, announces its partnership with ITV Studios Daytime, a UK television production facili...
07/11/2024
NAKIVO Launches v11
NAKIVO, a leading provider of backup and disaster recovery solutions, proudly announces the release of NAKIVO Backup & Replication v11. This landmark release in...
07/11/2024
Mediagenix Survey Shows 55 Percent of Media Companies Str...
Mediagenix, a leading provider of smart content solutions, has published this year's M-Connect Survey results. The report provides an in-depth analysis of t...
07/11/2024
Doron Gerstel Former Chief Executive of Perion and Panaya...
Pixellot, the global leader in automated sports video and data solutions, today announced a significant leadership transition. After nearly ten years at the hel...
07/11/2024
MozartMuzik Installs PMC6-2 Monitors In His New Argentini...
Latin Grammy nominated producer and engineer Jos Luis Nisco Chaparro, who goes by the professional name of MozartMuzik, has installed a pair of PMC6-2 monitors...
07/11/2024
IGADO launches tailored streaming service for Ethiopia on...
MwareTV, a leading cloud-based multi-tenant platform provider, has implemented a rich video streaming service dedicated to the Ethiopian market. The service is ...
07/11/2024
OOONA Expands in Europe with Office in Cyprus
OOONA, a leading provider of professional management and production tools for the media localization industry, announces the opening of a new office in Cyprus, ...
07/11/2024
Through the Lens of Time Photographer Mario Basner Captur...
On the eastern side of Mojave Desert, near the California-Nevada border hides the tiny unincorporated town of Amargosa. With summer temperatures soaring into th...
07/11/2024
Building Our Very Own Green Screen Keyer in Apple Motion: Part 1
Building Our Very Own Green Screen Keyer in Apple Motion: Part 1 Simon Ubsdell November 6, 2024 0 Comments Part One of this compositing series for App...
07/11/2024
VEON's Cloud & Cybersecurity Platform Garaj Signs with Standard Chartered Bank in Pakistan
07 Nov 2024 VEON's Cloud & Cybersecurity Platform Garaj Signs with Standard...
07/11/2024
UKTV completes the rollout of new U Masterbrand with pay channels U&GOLD and U&alibi
UKTV has today completed the rollout of its new U Masterbrand with the commercia...
07/11/2024
Leading Creative Teams Build Immersive Experience and Film Featuring David Beckham to Highlight The Power of Teamwork to Fight Malaria
LONDON - NOVEMBER 7, 2024 Creative minds behind The Sphere, The Mill and Techni...
07/11/2024
Team Win: Italy's Serie A Runs 4K UHD Feasibility Study with Key Industry Players
Team Win: Italy's Serie A Runs 4K UHD Feasibility Study with Key Industry Pl...
07/11/2024
At New ISU Short Track World Tour, Sunset+Vine Takes Athlete Stories to Social Media
Skating spectacular: Sunset Vine takes the athlete stories of the new ISU Short ...
07/11/2024
The Story Behind BBC Sport's Mixed Reality Studio at EURO 2024
The Story Behind BBC Sport's Mixed Reality Studio at EURO 2024 A look at how the tech marvel anchored the networks soccer coverage this past summer By Will...
07/11/2024
SVG New Sponsor Spotlight: manifold's Erling Hedkvist on Taking Live Cloud Production to Tier 1 Levels
SVG New Sponsor Spotlight: manifold's Erling Hedkvist on Taking Live Cloud P...
07/11/2024
SVG Sit Down: Endeavor Streaming President Fred Santarpia on a Noisy Marketplace, Quality User Experiences, and FAST Channels
SVG Sit Down: Endeavor Streaming President Fred Santarpia on a Noisy Marketpla...
07/11/2024
SVG Summit 2024: Industry Legends Geoffrey Mason, Sean McManus Reflect on the Historical Impact of the Munich Massacre
SVG Summit 2024: Industry Legends Geoffrey Mason, Sean McManus Reflect on the Hi...
07/11/2024
Vizrt Names Rohit Nagarajan as CEO
Vizrt Names Rohit Nagarajan as CEO By Ken Kerschbaumer, Editorial Director Thursday, November 7, 2024 - 12:52 pm Print This Story | Subscribe Story High...
07/11/2024
Sugababes shut down London with surprise rush-hour performance
Sugababes shut down London with surprise rush-hour performanceThursday 7 November 2024 Download imagery: https://www.flickr.com/gp/taylorherringpr/6Q48JRw40G ...
07/11/2024
Riedel MediorNet Streamlines Production for The Daily Show' at 2024 U.S. Political Convention
Wuppertal November 7, 2024 Riedel MediorNet Streamlines Production for The Da...
07/11/2024
40 Taiwanese Creators Complete Six-Week Netflix and TAICCA Series Writing: Writers' Room Workshop
Back to All News 40 Taiwanese Creators Complete Six-Week Netflix and TAICCA Ser...
07/11/2024
Prepare For Outer Banks' Season 4, Part 2 With Complete Tudum Coverage Guide
Back to All News Prepare For Outer Banks' Season 4, Part 2 With Complete Tudum Coverage Guide Entertainment 07 November 2024 Global Link copied to cli...
07/11/2024
BRIGHTCOVE SETS A NEW STANDARD FOR VIDEO MARKETING MEASUREMENT WITH THE LAUNCH OF 'MARKETING INSIGHTS'
New capabilities round out Brightcove's comprehensive Audience Insights solu...
07/11/2024
Meet the MVPs: Mail Metro Media share a champion's approach to digital advertising
One such MVP is Ashley Beepur, from Mail Metro Media (MMM). Ashley took the time...
07/11/2024
Celebrating Ethiopian Airlines delivery of the first A350-1000 in Africa equipped with Thales's AVANT Up IFE
Facebook Twitter LinkedIn Ethiopian Airlines is the 1st Airbus A350-1000 i...