
The Spanish industry displays its excellence and commitment in r & d at NAB 2017 AMETIC coordina la participaci n espa ola en una feria en la que participan AEQ, Brainstorm, Btesa, Egatel, Estructure, Gsertel, Hispasat, ISID, Itelsis, Ovide, Promax, Rymsa, Sapec, Sgo, Tedial, Telev s, Tredess, Tryo Communications, Vector 3 y VSN.
La Asociaci n de Empresas de Electr nica, Tecnolog as de la Informaci n, Telecomunicaciones y Contenidos Digitales (AMETIC) coordina un a o m s la participaci n espa ola en NAB. El evento est organizado por la National Association of Broadcasters de Estados Unidos y re ne del 24 al 27 de abril a m s de 1.700 expositores, de los cuales m s de 750 proceden de fuera de Estados Unidos. En esta edici n se espera la visita de 103.000 asistentes de 166 pa ses.
En esta edici n estar n presentes una veintena de empresas espa olas: AEQ, Brainstorm, Btesa, Egatel, Estructure, Gsertel, Hispasat, ISID, Itelsis, Ovide, Promax, Rymsa, Sapec, SGO, Tedial, Telev s, Tredess, Tryo Communications, Vector 3 y VSN.
Las grandes tendencias mundiales no son ajenas a la industria espa ola de broadcast, sector con gran tradici n exportadora y con productos a la vanguardia capaces de competir a muy alto nivel en el entorno internacional. Virginia Jim nez, responsable del Departamento de Internacionalizaci n en AMETIC, se ala que la transformaci n digital est muy presente en un sector del broadcast en el que, simplificando mucho, se podr a hablar de tres grandes tendencias mundiales. Por un lado, existe todo un movimiento tendente a proporcionar una mayor calidad de audio y v deo que permita mejorar la experiencia de usuario, con evoluciones en el campo de la Ultra Alta Definici n (tendencias en HDR y, como ltima frontera, el HFR) y en el audio por objetos. Por otro, est cobrando cada vez mayor protagonismo la personalizaci n del contenido multimedia, tanto en broadcast como en servicios ofrecidos a trav s de banda ancha .
Pero, sobre todo, -contin a Virginia Jim nez- requiere una menci n especial una tercera tendencia que algunos han venido en denominar Desmaterializaci n'. Quiz es la que est m s ntimamente relacionada con transformaci n digital del sector del broadcast y tiene que ver con la transici n al empleo de tecnolog as de la informaci n (TI) en todos aquellos elementos de la cadena de valor que lo permitan. As , destacan los aumentos significativos de interconexi n IP en unos entornos de producci n cada vez m s basados en soluciones de software instaladas en m quinas de prop sito general y, en el otro extremo de la cadena, la popularizaci n de las TI en el hogar con el consiguiente aumento de consumo audiovisual a trav s de las mismas .
Distribuci n por sat lite de contenidos en UHD, grabaci n profesional en UHD, grafismo avanzado tridimensional, realidad aumentada, enrutamiento/matrices IP, metadatado autom tico, codificaci n y decodificaci n en UHD, MAMs de ltima generaci n o equipamiento para postproducci n, playout y continuidad autom tica formar parte de una oferta tecnol gica espa ola que se ver completada por una variedad de transmisores de radio y televisi n (para todos los est ndares y con amplia gama de potencias), equipos para la recepci n y distribuci n de se ales de televisi n digital o equipos para la monitorizaci n y medida en redes de televisi n.
Para apoyar la participaci n espa ola y promocionar su participaci n en el evento, el Departamento de Internacionalizaci n de AMETIC ha elaborado una web espec fica.
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