LEADER Sees Accelerating Focus on UHD Production at NAB Content & Communications World

LEADER Sees Accelerating Focus on UHD Production at NAB Content & Communications World 20 November 2015

Fullerton, California November 19, 2015: LEADER Instruments Corporation reports growing interest in 4K UHD production resources at the NAB Content & Communications World show, held at the Javits Convention Center in New York City November 11-12.

The exhibition attracted more than 6,800 attendees and 300 exhibitors. Visitors included broadcasters, content producers and post production professionals from many East Coast states. Chris Brown (NAB Executive Vice President, Conventions & Business Operations) announced on the opening day that the event was now being branded NAB Show New York.

Center of attention on the LEADER stand were the LV 5490 waveform monitor and LV 7390 rasterizer, both of which are designed for use in 4K UHD, 2K, HD and standard definition workflows. Also on show were the LV 5333 3G/HD/SD-SDI waveform monitor and the compact LV 5770A multi-monitor.

"UHD is moving through an acceptance phase comparable with the transition from standard to high definition broadcasting at the turn of the century," comments Kevin Dunsheath, LEADER s Director of Eastern Sales for the US and Canada. "The media industry s initial priority is to create UHD content. Programme makers are becoming increasingly keen to invest in 4K cameras to maximize the shelf life of their work. This is a global trend, encouraged by competitive 4K camera prices and the rapidly falling cost of 4K consumer television displays. The LV 5490 s Cinelite and Cinezone tools are especially popular with cameramen who need fast confirmation that they are delivering the best possible signals right from the front end of the production process. That s a more efficient and effective approach than taking the fix-it-in-post course."

"The LV 7390 is a 3G/HD/SD-SDI rasterizer with optional 4K capabilities. Introduced at the NAB Show in Las Vegas earlier this year, it can handle up to four SDI signals simultaneously. It occupies just 1U and can be deployed for desktop or rackmounted operation. Like the LV 5490, its integral CINELITE feature allows the operator to measure the luminance levels at up to three different different points in a scene. CINEZONE uses false colors to indicate luminance levels in a scene and is particularly suited to green screen chroma-key virtual-set alignment."

Also demonstrated was the ShibaSoku VC7 multi-format standards converter which LEADER now distributes in the USA and Canada. The VC7 can convert between up to 10 commonly used video signal formats. The standard version comes with 1080/59.94i and 1080/50i inputs and outputs. Support for 1080/29.97PsF, 1080/25PsF, 1080/24PsF,1080/23.98PsF, 720/59.94p, 720/50p, 625i/50 and 525i/59.94 formats is available as an option. Advanced dynamic vector and motion compensation are incorporated. Multiple intermediate fields are calculated by shifting the position of the moving image based on the direction and magnitude of its motion. This results in razor-sharp natural motion playback free from the video stuttering which often accompanies camera panning and the tracking of fast moving objects.

LEADER Instruments Corporation

LEADER produces high-precision test instruments that are reliable, easy to use, compact, and accountant-friendly. LEADER innovations include the world s first 4K waveform monitor (the award-winning LV 5490) plus the intuitive Cinelite and Cinezone monitoring tools which allow creatives to make optimal use of available dynamic range and luminance.

Established over 40 years ago in the USA by LEADER Electronics (Yokohama, Japan), LEADER Instruments Corporation (www.leaderamerica.com) provides customer support, sales and marketing services both for LEADER and a select number of high-technology manufacturers with specific focus on the broadcast and professional video market.

LEADER Instruments operates a fast, efficient and highly experienced sales and support channel. LEADER Instruments has offices with local representation in Los Angeles, New York, Dallas and Louisville plus warehousing in Los Angeles.

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