Amazon Prime Video could reach 64 million subscribers by 2020 De momento, la plataforma de distribuci n de contenidos de Amazon solo est disponible en Austria, Alemania, Reino Unido, EE.UU. y Jap n.
IHS Technology prev que el nuevo servicio Amazon Prime Video lanzado recientemente por el gigante del comercio electr nico podr a alcanzar los 64 millones de suscriptores en todo el mundo a finales del 2020.
Al igual que ocurri con Netflix, el despliegue global de Amazon se ha iniciado sin un proceso de localizaci n, con una biblioteca limitada que consiste principalmente en programaci n original de Amazon, pocas lenguas internacionales y precios generales en d lares y euros.
Los servicios deslocalizados se han esforzado por alcanzar el mismo nivel de xito que las ofertas m s espec ficas de un territorio. Netflix, que cumplir un a o completo de operaciones globales en enero pr ximo es un excelente ejemplo de esto.
Richard Cooper e Trina Kornilova, director de investigaci n y analista senior, respectivamente, en IHS Technology, aseguran que los nuevos territorios en los que Netflix se lanz en enero de 2016 representan menos del 5 por ciento del n mero total de suscriptores a finales de 2016. Netflix estaba presente en m s de 50 pa ses y territorios entre 2011 y 2015 antes de su lanzamiento global a otros 130 territorios en enero de este a o. En el momento del lanzamiento mundial, Amazon Prime Video s lo ha estado disponible en Austria, Alemania, Reino Unido, EE.UU. y Jap n .
Amazon Prime Video est lanzando una selecci n limitada de contenido original, incluyendo el nuevo programa de entretenimiento sobre motor The Grand Tour o las series Transparent, Good Girls Revolt and Z: the Beginning of Everything. Amazon ha aumentado significativamente su inversi n en contenido original, con m s de 337 millones de presupuesto en producci n frente a los 175 de 2015. Por su parte la inversi n de Netflix en producci n propia super este a o los 1.200 millones.
Un factor importante para captar nuevos suscriptores, a juicio de IHS, ser el precio ya que Amazon ha comenzado a ofrecer su servicio a 5,99 d lares frente a los 7,99 de Netfix.
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Amazon Prime Video could reach 64 million subscribers by 2020 De momento, la plataforma de distribuci n de contenidos de Amazon solo est disponible en Austria, Alemania, Reino Unido, EE.UU. y Jap n. 
