CBS Launches Interactive Streaming News Network CBSN
06/11/2014
The network features a 60-minute format delivering live, updated news content from 9 a.m. to midnight ET every weekday at launch, and it takes advantage of the interactivity of digital platforms through a video player and on-screen interface. It gives viewers the full flexibility within each hour to control what they watch and when they watch it via DVR-like functionality that allows them to watch previous segments and jump back into live programming seamlessly and across devices.
Features of the network will include:
Live, anchored coverage from 9 a.m. to midnight ET every weekday;
Simulcasts of CBS News special reports for breaking news;
Additional content from a range of CBS sources including CBS News, CBS affiliate stations, CNET, CBSSports.com, Entertainment Tonight and more;
Accessibility across key connected TV devices including Amazon Fire TV, Roku players, Roku TV and others, as well as additional core CBS News digital platforms including CBSNews.com, its mobile website and the newly launched CBS News app for Windows 8/8.1 and Windows Phone 8/8.1 available through the Windows Store and Windows Phone Store. CBSN will also be available on the CBS News apps for Android and other leading platforms before the end of the year.
Personal choice and control through DVR-like functionality that enable viewers to watch the segments they're interested in or tune into the live programming seamlessly;
The ability to share content from the experience via social media accounts with compatible devices;
The opportunity for advertisers to reach engaged news consumers with custom ad integrations.
CBSN has original, real-time coverage of national and global stories with on-demand video content, including video from CBS News' archives. Viewers will have immediate access to breaking news reports, feature stories and interviews.
CBSN will be an ad-supported network across all platforms. Inaugural sponsors include Microsoft and Amazon. Other advertisers will also run in the service on all devices.
The live, linear stream will be led by both veteran and new CBS News correspondents.
Jeff Glor is the anchor of the Sunday edition of the CBS Evening News and Emmy award-winning correspondent for the CBS Evening News With Scott Pelley. Since joining CBS News in 2007, Glor has traveled extensively to report on domestic and international stories.
Elaine Quijano is a CBS News correspondent reporting for all platforms, including CBS This Morning and the CBS Evening News, since 2010.
Michelle Miller is an award-winning CBS News correspondent reporting for all broadcasts and platforms since 2004. Her work regularly appears on the CBS Evening News With Scott Pelley, CBS This Morning, and CBS Sunday Morning With Charlie Osgood.
Don Dahler is a CBS News correspondent and an award-winning journalist whose work has appeared on a range of programs and platforms since 2013.
Vladimir Duthiers is a CBS News correspondent. He joined CBS News in August 2014 from CNN, where he was an international correspondent based in Lagos, Nigeria.
LINK: | http://www.tvtechnology.com/news/0110/cbs-launches-interactive-streami... |
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