
Time Warner Cable has committed $1 million to promote a new Internet safety campaign it is launching this month -- June is Internet Safety Month -- in conjunction with Common Sense Media.
The campaign will include supporting Common Senses Digital Passport mobile app, as well as PSAs and supporting materials and a new website, www.websafety.twc.com. The campaign will help kids deal with issues including safety and security, bullying, privacy and piracy.
"We are proud to partner with Common Sense Media to help families teach their kids fun yet invaluable lessons about how to safely use technologies such as the Internet," said Glenn Britt, CEO of Time Warner Cable in a statement. "Children can be more exposed to the digital world when out of school, so this summer is an opportune time for parents to use Digital Passport and our new website to talk to their kids about this important issue. June is Internet Safety Month and Time Warner Cable wants our customers, and everyone, to be safe online."
With TWCs financial support, according to a company spokesman, Common Sense will make the Digital Passport mobile app for Android and iOS platforms free to the public through the end of August. The app is a digital literacy tool that features games, videos and other material about online safety and responsibility. It had previously been a Web-based tool only available to schools and educators.
The app is available on Google Play and iTunes.
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