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Learning and Development in the Corporate Enterprise has undergone massive transformations over the past 30 years with technology changing almost too quickly for Training teams to keep up. However, video is one area of technology that has been fully embraced.
Video gives learning a new dimension that Powerpoint just can't deliver (if it ever did). Learners become immediately engaged in video content and good training films are relied upon to deliver lessons by every global L&D team in the world.
So what are the benefits of video training that these teams can't do without?
Engagement As mentioned earlier, good video has the power to engage an audience like no other medium, making it the perfect tool for learning. YouTube is relied upon to deliver training on an endless stream of topics to millions every day. Indeed, Salman Khan realised this in 2004 when after posting maths tutorials to the site, it led to him abandoning a successful career as a Hedge Fund Analyst to set up the Khan Academy now watched over 100,000 times a day.
Consistency Imagine you're the product manager of the hottest tech company in the world and you are about to release the hottest product that the hottest tech company in the world produces. One of the most stressful moments of that launch will be in ensuring your audience receives information in exactly the same way. But to do that you'll need to educate potentially thousands of staff, simultaneously around the world. Due to the hotness' of the launch, you can't add a long lead time of training and development for point of sale staff, as there's a potential for information to leak, thus cooling the hotness'.
If you can make a video privately and securely, ensure it reaches recipients at the right time, you can guarantee everyone receives the right information in exactly the same way. Television broadcasters have perfected the art of reversioning video content for different markets and languages, so why not the Corporate L&D team?
Variety
The days when you got to watch TV at school were great. Whether or not teachers did it for the rest or whether they were genuinely keen on providing a varied approach to learning is up for debate, but it did break up the monotony of face to face teaching.
The same principle is true of Corporate Learning Strategies, where complex topics can be more easily and effectively delivered via video. It also means that trainers can offer the same training to a wide range of employees more quickly, more cost effectively and more globally.
Immediacy All too often the best laid Learning & Development plans go awry when a last minute training need surfaces. An urgent product update; a new customer service lesson; a need to teach the company about a new direction in vision. Whatever it is, it inevitably needs to be done now, which is where video can help.
Assuming production can be completed quickly, a training video has the power to provide learning quickly and efficiently to an infinite number of employees. By sharing content online, distance is no longer a barrier and modern encoding means that employees can easily view the content on any connected device.
Delivery The previous point segues nicely into the final reason training videos are a powerful advantage to learning and development. The proliferation of devices capable of accessing and playing relatively high quality video is extremely beneficial to learning delivery. The Trainer no longer needs to spend months on the road delivering training to regional offices, a video can be sent to employees directly with online follow up and support offered remotely. Using online video platforms also allows the trainer who has watched a particular video and whether they got to the end!
So there you have it, the main reasons the world's most successful training teams put video at the heart of their Learning and Development strategy. What's the best video training you've ever received or delivered?
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