![](//www.4rfv.com/images/no_image.jpg)
John Schur, president, solutions group at Telos Alliance, explains why sound is just as important as video when covering a major sporting event
By Contributor
Published: July 25, 2024
John Schur, president, solutions group at Telos Alliance, explains why sound is just as important as video when covering a major sporting event
target=_blank title=Share on LinkedIn class=share-linkedin> John Schur, president, solutions group at Telos Alliance, explains why sound is just as important as video when covering a major sporting event
https://www.tvbeurope.com/audio/bringing-the-wow-factor-to-the-sound-of-paris-2024 title=Share via Email class=share-email>
The landscape of TV programmes and sporting events is about to undergo a significant transformation. The 4K UHD TV market has seen exponential growth and is projected to expand from $229.73 billion in 2023 to $285.28 billion in 2024. Consumers who have invested in these advanced TV and entertainment systems are eager to experience the superior quality and features they offer.
A crucial element of the Next Generation Audio (NGA) experience is the use of Serial ADM (S-ADM) metadata. This metadata describes the components of an audio programme, enabling object-based personalisation in TV productions. Defined in ITU-R BS.2125, S-ADM is beginning to gain traction.
This summer (2024), France TV and other European broadcasters will debut S-ADM in major sporting event broadcasts. These workflows are designed to deliver an unparalleled UHD experience, captivating audiences with the unique wow factor that only NGA can provide.
This summer's showcase will feature:
UHD playout based on a fully redundant IP backbone.
1080i/25/SDR signals normalised to UHD 2160p/50/PQ and input to Harmonic Spectrum X playout system.
2160p/50/HLG with NGA Atmos input to the playout system.
S-ADM and Subtitles metadata input to the playout system.
Nine Stereo Audio SMPTE 2110-30 flows, utilising S-ADM metadata within the 2110-41 specification, delivered to the ATEME Titan HEVC AC/4 encoder for distribution (MPEG-TS, DTT & IPTV).
A J nger Audio AIXpressor Professional Audio Processor capable of authoring and rendering S-ADM and provided by Telos Alliance feeding Harmonic Spectrum in each redundant network path and providing 2110-41 metadata to the IP network for distribution.
Typical Use Case for S-ADM S-ADM is used to carry bed mixes, which combine channel-based audio with multiple announcer and dialogue channels using object-based audio. This allows for dynamic changes throughout the broadcast chain, from production to final encoders. These changes might include different announcer and language configurations, gain and position adjustments, or modifications to the channel configuration of the bed mix (stereo, 5.1, immersive) at programme boundaries. This flexibility enables operators to create various combinations, known as presentations, that viewers can select.
AIXpressor Both the audio and S-ADM are then backhauled to the broadcast centre via SMPTE ST 2110-30 or -31 for audio and ST 2110-41 for S-ADM. The metadata can also be carried as an audio channel in baseband connections using SDI or AES3.
At the broadcast centre, AIXpressor's S-ADM rendering engines produce different outputs for monitoring and QA purposes and feed downstream encoders that are unaware of S-ADM. Operators can select from various presentations offered in the S-ADM stream and monitor in stereo, 5.1-channel, and immersive configurations, adjusting them as needed. AIXpressor can also modify the S-ADM within the broadcast centre to reflect changes due to ad insertions or other programme modifications.
Serial ADM is a key component in France 2's summer games production system, enabling personalisation with Next Generation TV Audio broadcasts. The J nger Audio AIXpressor provided by Telos Alliance is at the forefront, supporting broadcasters in the initial deployments of this emerging technology.
More from TVB Europe
07/09/2024
The IBC Talent Programme will look at how the industry can collaborate to foster new talent, make training more accessible, and develop common standards for div...
07/09/2024
The non-profit association aims to reduce risks and support trust in media, in the face of increasing threat levels
By Matthew Corrigan
Published: September ...
06/09/2024
Ross Video details the opportunities for local TV news stations to tell stories from the US election in a truy local voice
Sponsored Content
Published: Septe...
06/09/2024
The awards are open to IBC2024 show exhibitors and offer a valuable platform for companies to raise awareness of the new products and solutions they will be lau...
06/09/2024
Steve Belford, enterprise innovation architect at Channel 4, talks to TVBEurope about the broadcasters aim to be as well known for its approach to innovation as...
05/09/2024
This year, 15 honours will be bestowed upon 35 individuals and organisations
By Jenny Priestley
Published: September 5, 2024
This year, 15 honours will be...
04/09/2024
Deploying BOWs software development kit (SDK), the project aims to bridge the gap between diverse robotic systems, enabling integration and interoperability acr...
04/09/2024
Electro/Mechanical Camera Stabilisation systems, software programmes that aid the editing and creation process, support for LED Volumes production, and the use ...
04/09/2024
Industry professionals will consider best practice in accessibility, inclusion and representation across all aspects of screen production
By Matthew Corrigan
...
03/09/2024
By embracing IP-native, software-based solutions, service operators and providers can reduce their reliance on outdated hardware, streamline their operations, a...
03/09/2024
As broadcasters and streaming services look to put captions on more content and make it more accessible than ever before, AI-Medias James Ward explains how it e...
03/09/2024
Ross Videos Gina Witzke discusses the companys latest developments in camera robotics technology, and why they should be seen and not heard
Sponsored Content
...
03/09/2024
The partnership aims to address the evolving needs of the media industry around QC and media analysis, said the two companies
By Jenny Priestley
Published: S...
02/09/2024
The awards are open to IBC2024 show exhibitors and offer a valuable platform for companies to raise awareness of the new products and solutions they will be lau...
02/09/2024
The latest issue includes features on Formula One, Deadpool & Wolverine, remote production, the Olympics, diversity, greenhushing and more
By TVBEurope Staff
...
02/09/2024
While not denying the talks have happened, both broadcasters have said they are not ongoing
By Jenny Priestley
Published: September 2, 2024 Updated: Septem...
30/08/2024
All award entrants will get a placard at the show for display, with winners receiving a further placard to display their success
By TVBEurope Staff
Published...
30/08/2024
Mstyslav Chernov will receive the award during the IBC Innovation Awards ceremony at IBC2024
By Jenny Priestley
Published: August 30, 2024 Updated: Septemb...
29/08/2024
The proposed studio complex had been backed by Hollywood director, James Cameron
By Matthew Corrigan
Published: August 29, 2024
The proposed studio comple...
29/08/2024
CEO Rob Delf talks exclusively to TVBEurope about his vision for the new entity,...
29/08/2024
Ian OConnor appointed general manager, Stephen Ratcliff joins as sales director for the VB Antenna division
By Matthew Corrigan
Published: August 29, 2024
...
28/08/2024
The business unit aims to leverage the technology of the companys V-Nova PresenZ compressed volumetric media format
By Matthew Corrigan
Published: August 28,...
28/08/2024
Braun brings more than a quarter of a century of experience in the broadcast ind...
27/08/2024
With the inaugural esports World Cup (EWC) drawing to a close in Riyadh, Matthew Corrigan speaks to Rob Mackenzie, head of production at GinxTV, to find out mor...
27/08/2024
The latest iteration includes new AI tools as well as over 100 feature upgrades
By Jenny Priestley
Published: August 27, 2024
The latest iteration include...
27/08/2024
All award entrants will get a placard at the show for display, with winners receiving a further placard to display their success
By TVBEurope Staff
Published...
27/08/2024
Following Bronfmans withdrawal, Paramounts special committee announced an end to...
27/08/2024
The ebook features articles on IP in both sectors, including IPMX and IP multicast, as well as virtual production in both content creation and education, and th...
22/08/2024
The EBU finds the monitor marketplace remains dynamic
By Matthew Corrigan
Published: August 22, 2024
The EBU finds the monitor marketplace remains dynami...
22/08/2024
The extension will give Paramounts special committee more time to consider Edgar Bronfman Jrs bid for the company, which is believed to have risen from $4.3 bil...
21/08/2024
Paddy Taylor, head of broadcast at MRMC, considers the continuing impact of technologies such as robotics and automation in the broadcast environment
By Contri...
21/08/2024
Nine new video and broadcast specialists have joined the 200 strong UK team
By Matthew Corrigan
Published: August 21, 2024
Nine new video and broadcast sp...
21/08/2024
Areas being investigated include CG rendering techniques, stabilised multi-camera systems, dynamic time alignment for microphones, and fire-protective stunt gel...
21/08/2024
All award entrants will get a placard at the show for display, with winners receiving a further placard to display their success
By TVBEurope Staff
Published...
21/08/2024
The new forum will be open to M&E companies to help develop and deliver the future of media creation
By Matthew Corrigan
Published: August 21, 2024
The ne...
21/08/2024
Ross Video provides an exclusive guide on elections newscast graphics and technology
Sponsored Content
Published: August 20, 2024
Ross Video provides an e...
20/08/2024
Paramounts special committee is expected to consider the new bid from media mogul Edgar Bronfman Jr tomorrow
By Jenny Priestley
Published: August 20, 2024 ...
19/08/2024
All award entrants will get a placard at the show for display, with winners receiving a further placard to display their success
By TVBEurope Staff
Published...
19/08/2024
Suzana Brady, SVP worldwide sales and marketing at Cobalt Digital tells TVBEurope how an interest in international affairs helped define her career path
By Mat...
19/08/2024
The studios first half operating performance has missed expectations
By Matthew Corrigan
Published: August 19, 2024 Updated: August 20, 2024
The studio&...
16/08/2024
The collaboration aims to simplify processes for all users, offering a single interface for virtual production and broadcast system integration services
By Mat...
16/08/2024
Ahead of the forthcoming NIS2 regulations, Jonathan Morgan, Senior VP of product and technology at Perifery, explores ways in which the industry can strengthen ...
16/08/2024
Simon Wilkinson, head of VFX at 1185 Films, tells TVBEurope how a desire to constantly learn new things has helped shape his career
By Matthew Corrigan
Publi...
16/08/2024
The research aimed to uncover ways in which workforce motivation is impacted by communication
By Matthew Corrigan
Published: August 15, 2024 Updated: Augus...
15/08/2024
In its latest Global Entertainment and Media Outlook, 2024-28, PwC analysts indicate growth in advertising spend and data consumption will make UK E&M market th...
15/08/2024
Businesses within the industry present a wider attack surface than any other sec...
14/08/2024
In its latest Global Entertainment and Media Outlook, 2024-28, PwC analysts indicate growth in advertising spend and data consumption will make UK E&M market th...
14/08/2024
Khangura joins the company following a career encompassing roles at Prime Focus Technologies, Ericsson Broadcast and Media Services and Deluxe Entertainment Ser...
13/08/2024
Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
By Contributor
Published: Augus...
12/08/2024
Chris McCarthy, vice president, media solutions at TMT Insights, on why a cloud first approach is driving development in the media and entertainment industry
B...