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Dalet offers new business opportunities and growth in the media industry

19/09/2017

Dalet offers new business opportunities and growth in the media industry Las innovaciones que Dalet presenta en esta feria se extienden a trav s de todos los flujos de trabajo en los medios, ofreciendo servicios m s inteligentes que mejoran la experiencia de producci n de contenido, fomentan la colaboraci n, reducen la complejidad de la distribuci n multiplataforma.

La industria ha comenzado a utilizar las tecnolog as emergentes para abrir nuevas oportunidades de negocio y crecimiento. En esta l nea, Dalet ha acudido a IBC 2017 con interesantes propuestas. Arnaud Elnecave, vicepresidente de marketing de Dalet, subraya que las operaciones medi ticas de hoy en d a requieren flujos de trabajo fluidos y colaborativos basados en un marco de tecnolog a abierta como la plataforma Dalet Galaxy, que pueda adaptarse al flujo de nuevos requerimientos empresariales. Todas nuestras implementaciones recientes tratan de habilitar esta transformaci n gil para nuestros clientes .

Las innovaciones que Dalet presenta en esta feria se extienden a trav s de todos los flujos de trabajo en los medios, ofreciendo servicios m s inteligentes que mejoran la experiencia de producci n de contenido, fomentan la colaboraci n, reducen la complejidad de la distribuci n multiplataforma y permiten a productores y broadcasters crear contenido m s rico que llegue a m s plataformas.

En IBC 2017 ha quedado patente que la interacci n de los medios sociales con la audiencia de televisi n y radio es uno de estos puntos clave para incrementar y fidelizar audiencias. Por ello, Dalet est haciendo hincapi en esta feria en la publicaci n social de manera eficiente tanto para los broadcasters como para los periodistas que trabajan en estos medios y atraen una importante masa social.

El nuevo m dulo de Dalet News Solutions, el panel de Medios de Comunicaci n Social Dalet, permitir a los periodistas analizar, producir y entregar noticias de ritmo r pido en las plataformas de medios sociales, dando a los equipos editoriales una visi n sint tica de la informaci n y anal ticas simples.

Through the interface of Dalet Social Media Panel, which mimics the style of social media platforms, journalists can review and approve material to publish on networks as well as setting the date and time of your trip online. On the other hand, analysis tools help both journalists as news directors to create stories, contributing to more informed decision-making to generate different angles.

Elnecave destaca que la nueva interfaz de usuario Social Media Panel permite mandar de forma r pida y sencilla contenidos a canales y cuentas sociales. Nuestro sistema es capaz de, una vez publicado un contenido en un canal social, recoger informaci n sobre c mo los seguidores interact an con este contenido generando una informaci n muy valioso para el periodista .

Inteligencia artificial

Otro de los puntos fuertes de Dalet en Galaxy es demostrar el impacto que est teniendo la inteligencia artificial en su plataforma Galaxy. Aumentando la cantidad de metadatos nos permitir distribuir contenido autom ticamente , se ala Elnecave. La inteligencia artificial va a aportar una descripci n muy granular y detallada del contenido. El big data de aplicar cada d a m s al conocimiento de la audiencia y del propio contenido , a ade.

Operaciones de noticias unificadas

Una soluci n gil y escalable, Dalet Unified News Operations combina todas las funciones esenciales de una moderna redacci n moderna, ofreciendo un conjunto completo de herramientas de colaboraci n que agilizan toda la cadena de operaciones. Dalet introduce ahora herramientas de experiencia editorial, recomendando a los periodistas y productores una selecci n de contenidos f cilmente disponibles en la plataforma que coincidan con sus asignaciones o trabajos en curso.

Por otro lado, Dalet Cube, el conjunto completo de herramientas gr ficas de difusi n de alta calidad, cuenta con un nuevo conjunto de integraciones nativas con la plataforma Dalet Galaxy para crear y administrar CGs, crawlers, tickers, faldones, logos, gr ficos completos y complejas animaciones 3D.

Orchestration

En cuanto a orquestaci n de flujos de trabajo, la nueva Dalet Orchestration es una soluci n gil de gesti n de medios empresariales dise ada para integrar agrupaciones de contenidos y automatizar los flujos de trabajo a trav s de las distintas verticales de una empresa de medios t pica, como programas, promos, noticias, deportes

Dalet Orchestration proporciona una vista consolidada de todos los activos multimedia en toda la empresa con herramientas para automatizar y optimizar f cilmente los flujos de trabajo desde la adquisici n y la producci n hasta la distribuci n de contenidos a m ltiples plataformas de difusi n y sistemas de publicaci n. Entregado con Dalet Report Center, la soluci n ofrece datos cr ticos de inteligencia de negocios espec ficamente dise ados para las operaciones de medios, lo que permite a los equipos de gesti n medir el rendimiento en toda la cadena y crear estrategias basadas en datos.

Adobe Premiere Pro CC

En cuanto a postproducci n, el recientemente actualizado panel HTML5 Dalet Xtend conecta los usuarios de Adobe Premiere Pro con la plataforma Dalet Galaxy, proporcionando una puerta de enlace directa a los recursos compartidos y facilitando una mayor colaboraci n con el resto de usuarios en el Dalet Plataforma Galaxy como periodistas, editores de preparaci n, productores deportivos y otro personal de producci n.

Los editores pueden as guardar proyectos o secuencias como activos en Dalet Galaxy y compartirlos con otros editores de Adobe Premiere Pro conectados a Dalet. Las nuevas caracter sticas y capacidades incluyen soporte para la exportaci n de varias secuencias, herencia de localizaci n, formularios de metadatos configurables para exportar contenido y soporte para escenarios while al ex
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