Sony Pixel Power calrec Sony

End-to-End Solution Features Innovative TV Usage Data-Based Segmentation Capabilities, Off

04/09/2019

Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution 04/09/2019

End-to-End Solution Features Innovative TV Usage Data-Based Segmentation Capabilities, Offers the Optimal Mix of Openness, Security, and Control to IPTV and OTT Service Providers

PARIS - Sept. 4, 2019 - At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and its programmatic advertising partner Smart Adserver, the leading independent ad monetization platform, will introduce an end-to-end, targeted TV advertising solution. Using the preintegrated solution, service providers can generate revenues through data and inventory monetization, in particular, for linear multicast and on-demand TV. The solution notably allows the creation of granular audience segments leveraging VO's AI-enriched TV data-management capabilities and the activation of these segments on Smart's advertising platform. It further allows the distribution of targeted ads on any screen through VO's secure player, which offers versatile ad replacement and insertion capabilities.

Leveraging Smart's and VO's unique awareness around data privacy and security aspects, service providers can now enjoy new revenue channels generated by our targeted TV advertising solution while keeping control over vital data assets, said Romain Job, Chief Strategy Officer at Smart Adserver. This alliance between two recognized specialists allows service providers to access a single, preintegrated solution for managing ad campaigns, activating audience data, and distributing targeted ads on any device, including on the fast-growing Android TV-enabled market segment.

The end-to-end solution supports the entire targeted ad cycle and offers seamless integration with Smart's programmatic advertising environment. This includes data management enablers that are natively compliant with GDPR regulations and ensures full-service provider control from segment creation to monetization. In particular, VO's behavioral insights on TV-usage data, the results of VO's extensive AI research, provide an elegant and innovative route to TV audience monetization while alleviating reliance on legacy, controversial, third-party, data-based targeting techniques. The solution's holistic ad monetization capabilities also cover cross-channel advertising, from direct IO management to programmatic transactions. It also supports KPI-focused advertising implementations, with real-time ad analytics to evaluate the effectiveness of ads and make advertising content as relevant as possible to the audience.

VO's playback solutions, combined with Smart's performance optimization techniques including peak management, ad-call pacing, local creative storage, validation, and provisioning, enable targeted ad delivery for any TV use case (e.g. linear, on-demand, or catch-up) onto any device (including Android TV-enabled) over IPTV or OTT.

Targeted TV advertising is a huge revenue opportunity for operators and broadcasters that can help turn viewers' experiences into personal ones, thereby driving higher engagement, said Alain Nochimowski, Executive Vice President of Innovation at Viaccess-Orca. This partnership between two mature technology providers results in an easy, fast, and secure way to enter the targeted TV advertising market and generate a new line of revenue. It's exactly the kind of targeted TV advertising solution the industry needs to succeed.

VO and Smart will demonstrate the targeted TV advertising solution at:

DMEXCO, Sept. 11-12 in Cologne at Smart's Booth Hall 6 - C061, and

IBC2019, Sept. 13-17 in Amsterdam at Viaccess-Orca Stand 1.A51 and Harmonic Stand 1.B20.

About Viaccess-Orca

Viaccess-Orca is a leading global solutions provider of OTT and TV platforms, content protection, and advanced data solutions for a personalized TV experience. The company offers an extensive range of innovative, end-to-end, modular solutions for content delivery, protection, discovery, and monetization. With over 20 years of industry leadership, Viaccess-Orca helps content providers and TV operators shape a smarter and safer TV and OTT experience.

Viaccess-Orca is part of the Orange Group and the company's solutions have been deployed in over 35 countries, reaching more than 27 million subscribers.

For more information, visit www.viaccess-orca.com or follow the company on Twitter @ViaccessOrca and LinkedIn.

About Smart (www.smartadserver.com)

Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Our fully transparent platform and shared-interest business approach enables premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have the control of all the variables for the right blend of transaction models, channels and formats while activating the right audience data for value path optimization. Smart works directly with more than 1,000 publishers worldwide including Financial Times, Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicit , and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times' FT 1000: Europe's Fastest Growing Companies. Smart operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a GDPR ready company as certified by independent data protection specialist, ePrivacy GmbH.
LINK: https://www.theiabm.org/news/viaccess-orca-and-smart-bring-together-th...
See more stories from iabm

Most recent headlines

01/04/2025

Inside USHER's Star-Studded Black Box' Event in London

USHER's London takeover is in full swing. After kicking off his sold-out run of shows at the O2 Arena to rave reviews, the R&B icon joined forces with Spoti...

01/04/2025

ST Engineering iDirect Launches New Excelerator Partner Program

Innovative program empowers partners with growth, efficiency and collaboration Herndon, Va., April 1, 2025 ST Engineering iDirect, a global leader in satelli...

01/04/2025

L3Harris Sets Date for First Quarter 2025 Earnings Release

MELBOURNE, Fla., April 1, 2025 - L3Harris Technologies (NYSE: LHX) will release its first quarter 2025 financial results before the market opens on Thursday, Ap...

01/04/2025

Calrec Craft Interview: Aston Fearon, Sound Supervisor

Calrec Craft Interview: Aston Fearon, Sound Supervisor In this craft interview, Aston Fearon speaks to us about how his career in sound started, projects he'...

01/04/2025

Telestream Adds Support for intoPIX's JPEG XS Technology in PRISM

MONT-SAINT-GUIBERT, Belgium Telestream has integrated intoPIX's JPEG XS technology into Telestream's PRISM waveform monitors, which Telestream says will...

01/04/2025

Avid Accelerates Move to Cloud Production With AWS Agreement

BURLINGTON, Mass. Avid has signed a strategic collaboration agreement with Amazon Web Services (AWS), to deliver a cloud-based production framework that helps f...

01/04/2025

UFL Goes Global with DAZN Deal

LONDON and NEW YORK The United Football League (UFL) has signed a new global partnership with sports broadcaster DAZN to broadcast every game of the UFL's 2...

01/04/2025

Netflix Outlines Groundbreaking Effort to Streamline Global Production

In a groundbreaking bid to streamline and democratize the production process, Netflix has laid out how it is developing a new Media Production Suite, that t...

01/04/2025

Comcast Business Closes Nitel Acquisition

PHILADELPHIA Comcast Business has announced that it has completed its acquisition of Nitel, a U.S. managed services provider headquartered in Chicago, from inte...

01/04/2025

Research Veterans Launch New Analytics and Insights Platform Tenetic

NEW YORK A team of research industry veterans, led by Tod Johnson have launched a new consumer insights and analytics platform, Tenetic, that offers both local ...

01/04/2025

V-Nova Joins Access Advance HEVC Patent Pool - Reinforcin...

V-Nova, a leading provider of compression solutions, today announced its inaugural participation in a patent pool, joining the Access Advance HEVC Patent Pool. ...

01/04/2025

Cinnafilm To Unveil Tachyon LIVE at the 2025 NAB Show - R...

Cinnafilm, a global leader in video optimization solutions, today announced that it will launch Tachyon LIVE, its groundbreaking live IP standards and format co...

01/04/2025

HighField AI Partners with Vizrt to Augment Vizrt-based B...

HighField AI, an advanced AI-powered solution designed to automate repetitive tasks within the media production workflow, today announced that it will demonstra...

01/04/2025

Nimbra Edge enables simplified and smarter cloud media tr...

Globecast has expanded its use of Net Insight's Nimbra technology by deploying Nimbra Edge, significantly streamlining its media transport operations. This ...

01/04/2025

Broadpeak Launches Edgepeak

EdgePeak enables software architects and developers to design and build their own content delivery network (CDN) while reducing streaming costs, fighting video...

01/04/2025

Cinnafilm and NVIDIA Revolutionize AI-Powered Video Upcon...

Cinnafilm to preview the innovation at the 2025 NAB Show Cinnafilm, a global leader in video optimization, has collaborated with NVIDIA to unveil a groundbreak...

01/04/2025

Synamedia to showcase innovations that transform video se...

Leading video software provider Synamedia, will showcase its innovation-driven approach to solving the biggest challenges facing customers today and in the futu...

01/04/2025

AJA Debuts IP and 12G-SDI Innovations Ahead of NAB 2025

AJA Debuts IP and 12G-SDI Innovations Ahead of NAB 2025 Brie Clayton April 1, 2025 0 Comments New tools optimize media and entertainment and proAV wo...

01/04/2025

Bit Part Introduces bitbox mini, the Smallest and Lightest Solution for Ultra-Long Distance, Remote Camera Control

Bit Part Introduces bitbox mini, the Smallest and Lightest Solution for Ultra-Lo...

01/04/2025

IABM Unveils Bold Transformation at NAB Show, Prioritizing Member Value

IABM Unveils Bold Transformation at NAB Show, Prioritizing Member Value Brie Clayton April 1, 2025 0 Comments IABM is delivering a strategic transform...

01/04/2025

OOONA Introduces Multilingual QC Tool for Subtitling Workflows

OOONA Introduces Multilingual QC Tool for Subtitling Workflows Brie Clayton April 1, 2025 0 Comments See OOONA on booth W4209 at the NAB Show, Las Veg...

01/04/2025

Netflix Media Production Suite democratises access' to innovation

Adopting open standards, the solution aims to provide workflow standardisation, allowing for automation and other innovations across a diverse range of markets ...

01/04/2025

Best of Show Awards at 2025 NAB Show submissions close tomorrow

Submissions will be accepted up until 23:59 PST on 2nd April By Jenny Priestley Published: March 24, 2025 Updated: April 1, 2025 Submissions will be acc...

01/04/2025

TVBEurope April 2025 issue now available

The AI issue takes a look at how AI is reshaping broadcasting, including areas such as sports commentary and archiving and storage, plus we discover how Norways...

01/04/2025

John Wastcoat new senior director of partner development at TVU Networks

Joining the company with more than two decades of experience forging and scaling alliances in the industry, Wastcoats role will support TVUs strategic developme...

01/04/2025

Meet Rich Welsh, SMPTE's New President

At the beginning of the year, Rich Welsh, senior vice president with Deluxe, was appointed the new president of Society of Motion Picture and Television Enginee...

01/04/2025

Charter's Spectrum Adds AMC+ to Spectrum TV Select

STAMFORD, Conn. and NEW YORK Charter's Spectrum pay TV operations are continuing its previously announced strategy of adding more streaming services to its ...

01/04/2025

Sinclair and ONE Media Technologies Announce NAB Show Plans

HUNT VALLEY, Md. Sinclair, Inc. and its subsidiary, ONE Media Technologies, have announced that members of their leadership team will be participating in multip...

01/04/2025

Bus Stop Films' first feature Boss Cat to begin production in June

01 04 2025 - Media release Bus Stop Films' first feature Boss Cat to begin production in June Boss Cat cast (L-R): Olivia Hargroder, Penny Downie and Juli...

01/04/2025

PremiumBeat - Flexible, Unlimited Music For Creators

PremiumBeat - Flexible, Unlimited Music For Creators Brie Clayton March 31, 2025 0 Comments Back in November of 2024, PremiumBeat made a bold move tha...

01/04/2025

MLB 2025: TNT Sports Chooses Remote Production for MLB Tuesday,' Upgrades Control Rooms at Techwood

MLB 2025: TNT Sports Chooses Remote Production for MLB Tuesday,' Upgrades C...

01/04/2025

SVG All-Stars: Francisco Contreras, Executive Director, Field Operations, FOX Sports

SVG All-Stars: Francisco Contreras, Executive Director, Field Operations, FOX Sp...

01/04/2025

MILTON drones get a boost with Rohde & Schwarz SIGINT integration

MILTON drones get a boost with Rohde & Schwarz SIGINT integration Rohde & Schwarz and MILTON have partnered to integrate advanced signals intelligence technol...

01/04/2025

Rohde & Schwarz presents comprehensive R&S ELEKTRA portfolio for reproducible, standard-compliant EMC measurements

Rohde & Schwarz presents comprehensive R&S ELEKTRA portfolio for reproducible, s...

01/04/2025

NAB 2025: FOR-A America Introduces Fully Software-Based Switcher

Create Complex Compositions with Unlimited Layers with FOR-A MixBoard Powered by ClassX...

01/04/2025

Nara Deep Dive

Article courtesy of Digital Production Germany Read the article Digital Production Germany magazine editor, Bela Beier, recently talked to Nara's Steve Br...

01/04/2025

Light Iron integrates Nara

Article courtesy of Digital Media World Read the article Light Iron uses Nara to handle file navigation, content streaming and information sharing workflow ef...

01/04/2025

The making of Here AI, VFX and colour

Article courtesy of British Cinematographer Read the article DoP Don Burgess, VFX supervisor Kevin Baillie and colourist Maxine Gervais pulled their talents t...

01/04/2025

Krzysztof Polesiski chooses DiGiCo to power his immersive mixes

Polesi ski made a name for himself early in his career. Renowned for his attention to detail and ability to mix his creative and technical skills, Polesi ski st...

01/04/2025

2025-04-01

visionOS 2.4 is available today, bringing the first set of powerful Apple Intelligence features that help users communicate, write, and express themselves on Ap...

01/04/2025

DSTA and Thales Announce AI-Driven Co-Lab to Strengthen Singapore's Defence Systems

Facebook Twitter LinkedIn Defence Science and Technology Agency (DSTA) and...

31/03/2025

Ready, set, Party Time!' SBS News empowers young voters with a new political podcast

Ready, set, Party Time!' SBS News empowers young voters with a new politica...

31/03/2025

Hitachi Announces Executive Changes (31.1.2024)

31 January, 2024 Company News Tokyo, January 31, 2024 - Hitachi, Ltd. (TSE:6501) today announced the following executive changes to improve corporate value....

31/03/2025

L3Harris Completes Sale of Commercial Aviation Solutions Business to TJC for $800 Million

MELBOURNE, Fla., March 31, 2025 - L3Harris Technologies (NYSE: LHX) has complete...

31/03/2025

L3Harris, Dutch Ministry of Defence Sign FOXTROT Long-Term Agreement

Vice Admiral Jan Willem Hartman, commander of the Dutch Materiel and IT Command, and Chris Aebli, President, Tactical Communications, L3Harris Technologies, sig...

31/03/2025

L3Harris UK to Optimize New Australian Hunter-class Frigates for Anti-Submarine Warfare

The L3Harris team visited HMS GLASGOW, the first T26 Global Combat Ship, current...

31/03/2025

Sinclair's KOMO, KUNS to Broadcast 33 Seattle Storm Games

SEATTLE As the WNBA prepares to kick off the 2025 season, the Seattle Storm WNBA team has announced a multi-year deal with Sinclair's KOMO and KUNS station...

31/03/2025

Digital Nirvana and Avid Partner to Enhance Media Product...

Digital Nirvana, a provider of leading-edge AI-powered media solutions, today announced a global Alliance Partnership with Avid to bring advanced AI metadata c...

31/03/2025

BeckTV Welcomes Kate Gazdic as Senior Procurement Special...

BeckTV, a premier systems integrator for the broadcast media industry, today announced that Kate Gazdic has joined the company as a senior procurement specialis...

31/03/2025

MainConcept Unveils Efficiency Gains for its HEVC Encoder...

MainConcept, a leading provider of video and audio codecs, has announced a series of key codec advancements that enable customers to realize significant time an...