
YouView: new viewers flocked to C4's GBBO Read the Broadcast article here
More than 20% of baking show's audience on the platform had never watched it on the BBC.
More than one in five of the Great British Bake Off's Channel 4 viewers had never watched the programme on YouView when it was on the BBC.
In fresh tracking data released for the first time seven months after C4's debut series of GBBO ended, YouView said that 22% of the show's viewers had never previously used the platform to watch the show during its seven season-run on the BBC.
The data is drawn from the 3 million homes in the UK that use YouView to watch TV.
According to Barb data from overnights.Tv, an upswing in the show's youth audience could be partly responsible for the increase in first-time C4 viewers.
While the final BBC1 series attracted a consolidated 28-day average audience of 13.8m (49.3%), compared to C4's 9.4m (33.7%), around 36.5% of C4's viewers were under 34, more than 3% higher than for the BBC.
In contrast, 18.5% of BBC viewers were over 65, compared to 13.1% for C4.
YouView said there was a significant upswing in live viewers of the GBBO's later episodes, although presenter Prue Leith's accidental reveal of the winner may have been responsible for a 10% drop in live viewings for its final episode.
In contrast, the data also showed how recent dramas such as BBC1's Hard Sun and series two of ITV's Victoria, experience a sharp decline in live viewers as a series progresses.
Mammoth Screen's ITV1 period drama's live viewing figures slipped dramatically, with 92% of those who watched episode one watching the entire series live, compared to 15% of those who watched the final episode as it went out.
Elsewhere, 12% of viewers who watched Hard Sun's first episode live had watched the series in its entirety via iPlayer within a week of the second episode's live tx.
YouView's tracking data will be supplied to its major shareholders BBC, ITV, C4 and Channel 5 but the outfit said that going forward, the data could be offered to more of its content providers.
Chief executive Richard Halton said that the company now offers broadcasters the kind of advanced insights normally associated with digital OTT platforms .
In a world of increasing choice and profound changes in viewer behaviour, it is essential to understand not only what consumers watch, but also how they find programmes across live linear, recorded and VOD content, he said.
YouView users mix different viewing patterns Read the Advanced Television article here
UK hybrid digital TV platform YouView has revealed data on how the nation is watching its favourite TV programmes, with analysis suggesting that the vast majority of viewers watch the first episode of a programme on live TV, but then tend to shift towards viewing in a combination of ways.
The platform backhauls 370 million anonymous data points a day, providing insights into how viewers use the YouView interface and how audiences discover and watch linear TV, PVR and on demand programming.
Since the full rollout of the Next Generation' user experience in June 2017, there have been 8 billion streams of content across the platform. Almost three quarters (73 per cent) of viewers have recorded content, only half of these then go on to watch their recorded programme, with almost half (46 per cent) watching the programme on the same day.
We are delighted that YouView now offers broadcasters the kind of advanced insights normally associated with digital OTT platforms, declared YouView CEO Richard Halton. In a world of increasing choice and profound changes in viewer behaviour, it is essential to understand not only what consumers watch, but also how they find programmes across live linear, recorded and VoD content. We expect to use this data to help broadcasters make better choices and to continually evolve our platform to help viewers find the programmes they love quickly.
The tracking of every channel, including IP delivered channels and every interaction made with YouView's set-top boxes, provides a wealth of consumer behaviour data for analysis.
The data reveals insight into how the nation's best-loved TV programmes are being watched through YouView - more than two in 10 (22 per cent) of viewers of Channel 4's Great British Bake Off series had not seen the series on the BBC.
YouView also looked into the stickiness' of a flagship series. In January, the BBC released all six episodes of new crime drama series Hard Sun on the same day the first episode was broadcast on live TV. YouView data shows more than one in 10 (12 per cent) of viewers who watched the first episode went on to watch the entire series on iPlayer within seven days of the live broadcast of the second episode.
Viewers who watch two episodes of a programme are more likely to get hooked and continue to watch the entire season. Series analysis shows that the vast majority of viewers watch the first episode of a programme on Live TV, but then tend to shift towards viewing in a combination of ways.
Figures for ITV also support this trend. Ninety-two per cent of those who watched the first episode of ITV's Victoria season two watched it on live TV. By the eighth episode, only 15 per cent of users watched the entire season live. Almost half of those viewers initially discovered the programme via the Guide. As the season progressed, however, behaviour started to change, with people consciously tuning to the channel to watch the programme.
The data we get from YouView is of great value to ITV, advised Neil Mortensen, ITV Director of Audiences. They have the ability to deliver real behavioural insights that help us understand how our viewers find their favourite programmes. This data can guide lots of new thinking into the way we
Most recent headlines
14/03/2025
BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...
14/03/2025
CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....