Visual Unity in a partnership with du, one of the largest satellite service providers in Middle East

Visual Unity in a partnership with du, one of the largest satellite service providers in Middle East 11.03.2013

The UAE's integrated telecom service provider du, and leading international Multiscreen Solution Provider Visual Unity, announced signing a strategic partnership agreement in order to extend service offering and experience to a wider broadcast industry customer base in the UAE.This agreement will enable du to strengthen its position as the preferred provider of content delivery solutions for Middle East broadcasters by offering them end-to-end delivery solutions to execute their online strategy.

Dubai, United Arab Emirates, March 11th, 2013: The UAE's integratedtelecom service provider du, and leading international Multiscreen Solution

Provider - Visual Unity, announced signing a strategic partnership agreement inorder to extend service offering and experience to a wider broadcast industrycustomer base in the UAE.

This agreement will enable du to strengthen its position as the preferred providerof content delivery solutions for Middle East broadcasters by offering them end-to-end delivery solutions to execute their online strategy.

Under the terms of the agreement, du will resell Visual Unity services as part ofan integrated solution together with its connectivity, satellite, playout and contentdelivery network (CDN) capabilities. du's extensive experience and strength insatellite and CDN delivery, combined with Visual Unity's vuMedia solution andexperience in broadcast systemintegration, will ensure that du's current andnew broadcast customers can look to the telecom as a single provider offeringan end-to-end content delivery platform. With VisualUnity's Broadcast SystemIntegration and Multiscreen Solution, du customers will now have further visibilityand control of their end to end content delivery flow.

Farid Faraidooni, Chief Commercial officer, du, says: Ever since we tookownership of the Samacom teleport in 2007, we have established ourselves as

a market leader in satellite services. While we are emphasizing our position asa satellite service provider, we are undertaking several initiatives to address thecomplete set offunctionalities required by our broadcast customers, by takingaway the heavy lifting and investment to fit content to multiple devices. This willallow them to concentrate on their core business - content. Our partnership withVisual Unity is a proof of this commitment.

Gabriel Dusil, Vice President Marketing and Corporate Strategy, Visual Unity,says: Through this strategic partnership with du, we are able to extend ourexisting turnkey systems and solutions to a wider number of customers acrossthe Middle East region. Visual Unity has over twenty years of experience indesigning such systems, and we are confidentthat, with du's infrastructure andconnectivity, we will be able to grow together to better service the needs ofbroadcasters across the region.

du is one of the largest satellite service providers in the region, currently servingover 270 channels and more than 60 broadcasters. Extending its scope to thedigital realm, du successfully launched its Content Delivery Network (CDN)offering in 2011 and is today delivering Middle Eastern broadcasters' contentover the web through a secure cloudbased delivery network. The World TeleportAssociation's (WTA) ranking of the Top Teleport Operators of 2012 has UAE-based du in the top 20 of its three listings. The WTA's listing has du positionedat the 8th, 13th and 19th in the Top Twenty, Fast Twenty and Global Top Twentycategories respecitively.

The both companies will showcase their solutions at CABSAT, the biggestbroadcast exhibition in the Middle East 12th 14th March in Dubai, du - Hall 4stand No.D4-10, Visual Unity - Hall 8 stand No.E8-22.

-ends-

About du

We opened for business in 2006. We offer mobile and fixed telephony, broadband

connectivity and IPTV services to individuals, homes and businesses. We also provide

carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance and

expand our bouquet of service offerings. Our people come from over 60 countries - we

mirror the rich cultural diversity of our nation, while being able to serve our customers in a

variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE

nationals, and we remain committed to providing fulfilling opportunities for quality talent in

a cosmopolitan working environment.

By the end of 2012, more than 6.45 million people and over 50,000 businesses have

chosen to use our services. In a survey conducted by ARC Chart, we were named the Best

Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first

in MENA's Standard & Poor/Hawkamah Environmental, Social and Corporate Governance

Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala

Development Company PJSC, 19.5 percent by Emirates Communications and Technology

LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial

Market (DFM) and trades under the name du'.

About Visual Unity

Visual Unity is a global provider of video and digital media solutions, enabling our clients

to deliver premium quality video content. Our clients can measure, analyze and optimize

their libraries over time and achieve optimal business success. Our platform capabilities

inspire our clients to deploy their assets across multiple devices, screens, and media

formats. Visual Unity helps clients manage, deliver and monetize their digital content.

Visual Unity is a Multiscreen Solution Provider, br

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