Trends in 2017 for the digital media sector La consultora Strategy Analytics da a conocer el top ten' de las tendencias que marcar n el nuevo a o.
the consultant Strategy Analytics ha dado a conocer sus predicciones para 2017 en cuanto a v deo OTT, publicidad digital y realidad virtual que recoge en el estudio Digital Media Strategies (DMS).
Michael Goodman, director de DMS, ha se alado que como resultado de la proliferaci n de dispositivos de banda ancha y conectados, los consumidores tienen m s opciones que nunca en c mo, cu ndo y d nde se conectan con m sica, juegos y video. A medida que aumenta la adopci n de las alternativas online por parte de los consumidores, el grado de desintegraci n experimentado por los modelos tradicionales de distribuci n se est acelerando .
stas son las diez tendencias que marcar n 2017
Las marcas reevaluar n la importancia del alcance.
La publicidad televisiva en mercados como Estados Unidos comenzar a comprar y venderse sobre la base de Total Audience Ratings.
El v deo digital representar una mayor parte del gasto publicitario. El gasto global en anuncios de video digital superar los 20.000 millones de d lares en 2017, lo que representa el 18% de la inversi n global en anuncios digitales.
En 2017, los ingresos por televisi n (suscripci n + publicidad) representar n el 88% del mercado de video y televisi n OTT (192.700 millones de d lares en Estados Unidos).
Twitter will be for sale
La publicidad program tica se convertir en la corriente principal en Europa Occidental, ya que los anuncios program ticos de pantalla digital supondr n casi la mitad de los ingresos por publicidad digital en 2017.
El video en vivo, especialmente el video en directo a trav s de las redes sociales, ganar audiencia de forma significativa.
Impulsado por el crecimiento constante de los ingresos publicitarios en servicios SVoD y OTT, los ingresos globales de v deo OTT superar n los 50.000 millones de d lares en 2017.
Los distribuidores virtuales de v deo multicanal (MPVD, por sus siglas en ingl s) cobrar n protagonismo
Project Scorpio, la Xbox m s potente, ver la luz en 2017 con soporte para VR.
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Trends in 2017 for the digital media sector La consultora Strategy Analytics da a conocer el top ten' de las tendencias que marcar n el nuevo a o. 
