
AHH Rock Up the Classics posted: 03/02/2020
Nelson and Humberto Hernandez are joined - in the middle - by Juan Camilo Triana from Robe's Colombian distributor AVCom Colombia
The Hernandez Brothers - Nelson and Humberto - founded their production company AHH in Bogota Colombia with one primary line of business in mind - production services and lighting design - with a small rental operation on the side for generic lights and more rare and unusual items of equipment. They specialize in the genres of orchestral, classical, operatic and vocal performance ... approaching it with the full embrace of technology, which is a completely unique concept in Colombia, and as such they are trailblazers!
Humberto explains that this all started back in 2011 when he was working with the Colombian Youth Philharmonic on a national tour, where their - at the time very radical - approach with lighting and visuals was a risk that turned out to be a huge success.
After this, he was asked to work regularly with the Colombian Youth Philharmonic and others, bringing a sense of proportionality and appropriate production values to the equation!
The Brothers are also involved with musical theatre productions via another company, MISI Producciones, and Humberto designs lighting for two dance companies and one more opera company ... so he has applied his distinctive style of lighting to all genres of theatre and classical' music.
Robe is currently their favorite moving light brand!
They first encountered Robe regularly whilst touring Europe with assorted dance and theatre artists and companies, and this was also right at the start of Robe around 15 years ago.
The Brothers started working together 25 years ago when Nelson was head of technical at a theatre in Bogota. Humberto went to help out one day when they were short-staffed on the technical team ... and here they are 25 years and a bustling and growing business later!
When a tour comes up, Humberto will usually take care of producing the lighting design and together they will deal with the logistics and technical production - sound, lighting, video, etc. - and they will pre-plan the tours, negotiate with any other suppliers involved, etc. and cross rent the gear as needed. (Their own rental inventory includes several standard fixtures for theatre and classical-like fresnels, profiles and PAR 64s.)
Humberto recalls using six Robe wash moving lights on a tour of Italy with a dance group L'Explose' and being amazed by the range of effects and the visual depth he could bring to the stage using these.
Back in Bogota, it was about 2009 and well before any Robe arrived on the scene!
However shortly after this came the first - and at the time only' - Robe theatre installation in Colombia, at Bellasartes, comprising 14 x ColorSpot 1200E ATs ... which are still working!
I did my first show there when the Robes were brand new and just installed only about two months previously, declared Humberto with pride!
As Robe becomes more established, and particularly in the last two years, since AVcom Colombia was appointed as the distributor, their moving lights have gradually been creeping into theatre and orchestral venues, and Humberto has done his bit to promote the brand at every opportunity.
Nelson Hernandez on the left with Humberto
Another theatre, Julio Mario Santo Domingo has now bought miniPointes in the last year. They have 12 units which have made a BIG difference to how shows can be lit there, and Humberto recently used them for a concert by singer Victoria Sur.
Humberto likes the fact that the latest Robe fixtures are generally quiet enough to be used for classical and dance applications, a feature often critical in AHH's work.
Right now, the Spikies and BMFLs are among his first choice Robe fixtures. On December 2018, he created the lighting for a show with 100 musicians of the Colombian Youth Philharmonic Orchestra and a 200-person choir - in the newly refurbished Movistar Arena. It was accomplished with lots of BMFLs as they now have an extensive Robe house rig.
In March of this year, he designed the lighting for a Disney Theatrical approved production of blockbuster musical Beauty and The Beast. Luckily enough, the Colsbusidio Theater venue which staged this production had just purchased 10 Spiiders and 10 Pointes and this was the first show to use them!
Humberto enjoys programming shows using moving lights and having the freedom to craft and paint the stage with light. My goal is to ensure the environment is visual and punchy, that it looks good and reinforces the story and the performance, and helps accentuate the emotions and feelings of the composer - that is what the piece of music is all about .
Adding visuals carefully and intelligently to this specific environment can add considerably to the audience experience, and it should never be a distraction, he underlines. All of that has to be your main consideration in the lighting and video design.
AHH currently has a core of five people including a video designer and content producer, and they are all busy working on one or two major shows, some tours a month now plus an array of smaller events.
Humberto forecasts that as Robe continues to become more popular and prevalent in Colombia, he will be specifying and using the fixtures more and more frequently. Basically, at any opportunity, he concludes with a big smile.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...
17/04/2025
FIFA's Oscar Sanchez on the Task of Producing a North American World Cup The head of host broadcast production spoke during SVG Europe's Football Summit...
17/04/2025
NBA Playoffs 2025: As Play-In Tourney Continues, TNT Sports Preps Escalated Game...
17/04/2025
NBA Playoffs 2025: ESPN's Postseason Run Highlighted by New Cameras, Player ...
17/04/2025
Back to All News
Dear Hongrang' Blends Mystery and Romance in New Period D...
17/04/2025
Back to All News
The Making of Frozen Hot Boys': Real Training, Real Sculp...
17/04/2025
Back to All News
A Charming Prince, A Feisty Commoner and One Unexpected Love S...
17/04/2025
Back to All News
Made in New Mexico: A Look Behind the Scenes at Our New Drama ...
17/04/2025
Big shout out for our Managing Director Simon Couchman who is running his 50th and final marathon ahead of his 50th birthday in fancy dress!
Simon hopes to ach...
17/04/2025
The broadcast industry is on the brink of a transformative revolution, and at th...
17/04/2025
Festival programme promises a feast of drama, an action-packed fringe festival a...
17/04/2025
Gold prospecting in Venezuela has led to a malaria resurgence, but researchers h...
17/04/2025
Facebook
Twitter
LinkedIn
Thursday, 17 April 2025 - The next step has now been taken in the Franco-German armaments project Main Ground Combat System (MGC...
17/04/2025
RT 's Ireland's Wild Islands wins Best Series at the 2025 International ...
17/04/2025
As the days grow longer and the flowers bloom, GFN Thursday brings a fresh lineup of games to brighten the week.
Dive into thrilling hunts and dark fantasy adv...
17/04/2025
A better way to predict a patient's risk of coronary artery disease Scripps Research scientists developed a model that more accurately identifies patients a...
16/04/2025
At a time when Sudanese women journalists face unprecedented challenges, She Speaks Sudan has provided a critical platform for training, mentorship, and collabo...
16/04/2025
It's an understatement to say that the Peabody Awards are major. The winners...