Sony Pixel Power calrec Sony

Como a agregao de contedos est apoiando a transformao digital

16/11/2022

Como a NAGRA pode apoiar as empresas de telecomunica o em sua Transforma o Digital pela solu o OpenTV baseada na nuvem?

medida que as telcos em todo o mundo passam por diferentes fases de evolu o, existem alguns desafios comuns. Um destes desafios consiste em desbloquear capital para suportar o custo da digitaliza o de novas iniciativas estrat gicas - e, em ltima an lise, fornecer mais diferencia es de servi os e produtos. O outro desafio principal como obter um maior valor atrav s do qual se possa salvaguardar a competitividade, alcan ar um crescimento sustent vel e duradouro. Neste blog, gostaria de explorar estes dois temas e compartilhar alguns exemplos de como a NAGRA vem apoiando nossos clientes em sua estrat gia de agrega o de conte dos, adaptando servi os e diversificando ofertas.

J falamos, no passado, sobre como o comportamento dos consumidores orquestrou uma mudan a na abordagem de agrega o de conte dos, como ajudou a reformular modelos de neg cio tradicionais e, em ltima an lise, como trouxe benef cios em quase todas as reas ao impulsionar a ind stria com solu es orientadas para os dados e centradas no comportamento, concebidas para proporcionar um novo n vel de ader ncia aos consumidores. Mas como essas solu es podem ser postas em pr tica?

Respondendo ao nosso primeiro desafio, ter uma solu o unificada que possa agregar conte do e agrupar ofertas fundamental para simplificar as opera es de conte do. Pode tamb m otimizar os custos e, em ltima an lise, desbloquear novo capital. Isso permite aos operadores automatizar o acesso ao conte do, descoberta, e curadoria atrav s de m ltiplos dispositivos. Em seu recente blog, meu colega Tim Pearson discutiu o tema da agrega o de conte dos Como ganhar a batalha da agrega o de conte dos. Ele compartilhou o resultado de uma discuss o com representantes da ind stria. Curiosamente, sua opini o de que a descoberta de conte do e o valor dos dados de comportamento do assinante s o os mais importantes geradores de valor que um agregador de conte do pode acrescentar a uma proposta ao consumidor.

Os operadores t m adotado novas tecnologias por meio das quais podem executar novas estrat gias j h algum tempo. Novos gargalos s o causados quando a infraestrutura herdada torna-se incompat vel com sistemas e tecnologias mais recentes. Isso contribui para o nosso segundo desafio, como conseguir um crescimento sustent vel e duradouro. Muitas vezes, isso significa que os operadores lan am servi os paralelos para atingir novos p blicos em novas plataformas, o que pode ter um efeito contr rioao objetivo original e criar mais complexidade. Por outro lado, os benef cios da diferencia o de produtos e servi os parecem mais f ceis de obter quando adotada uma estrat gia de agrega o de conte dos e servi os, porque satisfazer a procura dos consumidores com personaliza o e servi os direcionados aumenta o entusiasmo dos consumidores e motiva-os a passar mais tempo dentro do ecossistema do operador.

Uma das principais chaves para gerar um crescimento sustent vel contar com uma solu o que possa adaptar-se r pida e perfeitamente ao servi o e arquitectura existente de um operador. Ao fornecer um back office comum que suporta m ltiplos servi os,capaz de interligar diferentes tecnologias de ponta a ponta, assegura-se a harmoniza o da tecnologia e dos custos.

Na NAGRA, n s nos orgulhamos em oferecer uma solu o poderosa para enfrentar esses desafios complexos, uma plataforma completa de streaming, concebida para acelerar a inova o e permitir aos operadores de servi os de v deo promover e rentabilizar o conte do. Tudo o que necess rio para se concentrar na maximiza o do valor do conte do, compreender o comportamento do cliente e fomentar a fidelidade enquanto otimiza custos. Com uma abordagem flex vel e modular, a plataforma de v deo NAGRA OpenTV uma solu o que unifica a tecnologia existente e fornece uma nica solu o focada no consumidor capaz de atender o mercado complexo e din mico de hoje.

Atualmente, a NAGRA est ajudando as telcos e os operadores de Pay-TV em todo o mundo com os seus planos de transforma o digital. A Claro Col mbia e a StarHub, em Singapura, s o apenas dois exemplos de como as solu es agregadas da NAGRA est o redefinindo a rela o assinante/operador. Querendo falar mais sobre isso ou experimentar a gama de plataformas de transmiss o de v deo e decis o de dados da NAGRA, adorar amos conversar! Nossos especialistas podem apontar as solu es dispon veis para ajudar a ampliar o alcance do seu servi o, atrair novos assinantes e, pela an lise avan ada do comportamento do assinante, melhorar o churn. Estamos ansiosos por falar com voc !
LINK: https://dtv.nagra.com/como-agregacao-de-conteudos-esta-apoiando-transf...
See more stories from nagra

Most recent headlines

14/03/2025

Avid Appoints New CTO, Adds to Its Executive Leadership Team

BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...

14/03/2025

TVU Networks Celebrates 20 Years of Innovation at 2025 NAB Show

CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...

13/03/2025

You Will Leave Opus Singing the Original Bops Performed by John Malkovich

(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...

13/03/2025

How Spotify Is Driving Growth, Discovery, and Innovation in the Audiobook Market

Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...

13/03/2025

Spotify Audiobooks Launches a New Publishing Program for Independent Authors

At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...

13/03/2025

Evolving EO/IR Technology For All-Domain Airborne Law Enforcement

Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...

13/03/2025

Craft Interview: Jamie McCombs, Audio Consultant / Sr. Audio

Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...

13/03/2025

Craft Interview: Paul Sandweiss, Production Sound Mixer/Audio Director

On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...

13/03/2025

Riedel To Showcase New StageLink Smart Edge Devices At 2025 NAB Show

WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...

13/03/2025

TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring for VOS360 Streaming Workflows at the 2025 NAB Show

TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...

13/03/2025

DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage Platform that Empowers Video Teams to Scale Effortlessly

DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...

13/03/2025

FOR-A America Theme - Connecting the Present, Building the Future - Comes to Life at NAB 2025 Exhibition

FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...

13/03/2025

Ajit Pai Appointed President of CTIA

CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...

13/03/2025

NAB: FCC's 60 Minutes Investigation Is Unconstitutional, Invalid

he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...

13/03/2025

CBS Miami to Launch AR Coverage of Weather and Sports for March Madness

MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...

13/03/2025

Meet the co-founder and chief customer success & innovation officer

Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...

13/03/2025

FCC Chairman Carr Launches Massive Deregulation Initiative

WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...

13/03/2025

SDVI Integrates Rally With Spectra Vail

SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...

13/03/2025

FCC Approves Gray's Acquisition of KXLT

ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...

13/03/2025

NAB Show 2025 Exhibitor Insight: Blackmagic Design

TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...

13/03/2025

Watch Student Naomi Soleils Folk Pop Performance on The Voice

Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions. ...

13/03/2025

Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content

Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...

13/03/2025

Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew Cross

Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...

13/03/2025

SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size on Completing Customizable Studios for All Clients

SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...

13/03/2025

IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036; Add Digital Projects, Initiatives

IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...

13/03/2025

NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical Video Feed, Mascot Mode, and Popular Boss Button

NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...

13/03/2025

SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive Experience for Daytona, The PLAYERS, and March Madness

SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...

13/03/2025

Sky Business Launches Cloud Voice A New Cloud Communication Solution for UK Businesses

Sky Business, Sky's B2B division, providing connectivity and content to busi...

13/03/2025

Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark for F band applications

Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...

13/03/2025

The ICG Marketing Survey 2025

We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey. Our 2025 survey p...

13/03/2025

Harmonic Amps Up Video Streaming Efficiency with New Origin Capabilities

SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...

13/03/2025

Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025

Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025 Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...

13/03/2025

FOR-A America Theme Connecting the Present, Building the Future Comes to Life at NAB 2025 Exhibition

Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...

13/03/2025

2025-03-13

A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...

13/03/2025

Italia 90 Republic of Ireland Squad, Riverdance, Cian Ducrot & B*Witched on Friday's Late Late Show

Here is your host, Patrick Kielty! Shake your Shamrocks, Patrick Kielty will be...

13/03/2025

RT Celebrating all things Irish this St. Patrick's Weekend

This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...

13/03/2025

GTC 2025 - Announcements and Live Updates

What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...

13/03/2025

T-Mobile, Thales and SIMPL ease IoT deployments with a flexible and secure connectivity solution

Facebook Twitter LinkedIn By combining T-Mobile's robust network, Thal...

13/03/2025

Relive the Magic as GeForce NOW Brings More Blizzard Gaming to the Cloud

Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library. Prepare to weather epic gameplay in the cloud, tackling the genr...

13/03/2025

Gaming Goodness: NVIDIA Reveals Latest Neural Rendering and AI Advancements Supercharging Game Development at GDC 2025

AI is leveling up the world's most beloved games, as the latest advancements...

13/03/2025

Drop It Like It's Mod: Breathing New Life Into Classic Games With AI in NVIDIA RTX Remix

PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...

12/03/2025

Como o Impacto Cultural e Financeiro da Indstria Musical Define Seu Sucesso em 2025

O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...

12/03/2025

Cmo el impacto cultural y financiero de la industria musical define su xito en 2025

Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...

12/03/2025

Nourish Mind, Body, and Soul This Ramadan With Spotify

Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...

12/03/2025

How the Music Industry's Cultural and Financial Impact Define Its Success in 2025

Spotify has just unveiled this year's Loud & Clear report, a transparent loo...

12/03/2025

FAST now transcends back catalog content

More than 70% of FAST programming has been produced since 2010, according to new Gracenote report NEW YORK March 12, 2025 Gracenote, the content data busin...

12/03/2025

Viamedia Adopts ShowSeeker Pilot To Streamline Ad Workflows

GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...

12/03/2025

Mediagenix Appoints Wael Yasin as Sales Director Central Europe

BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....

12/03/2025

Omdia: Global Online Consumer Expenditure to Hit $6.6 Trillion by 2029

LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...

12/03/2025

Comcast Technology Solutions Upgrades to Interra Systems BATON Version 9

CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....