
Como a NAGRA pode apoiar as empresas de telecomunica o em sua Transforma o Digital pela solu o OpenTV baseada na nuvem?
medida que as telcos em todo o mundo passam por diferentes fases de evolu o, existem alguns desafios comuns. Um destes desafios consiste em desbloquear capital para suportar o custo da digitaliza o de novas iniciativas estrat gicas - e, em ltima an lise, fornecer mais diferencia es de servi os e produtos. O outro desafio principal como obter um maior valor atrav s do qual se possa salvaguardar a competitividade, alcan ar um crescimento sustent vel e duradouro. Neste blog, gostaria de explorar estes dois temas e compartilhar alguns exemplos de como a NAGRA vem apoiando nossos clientes em sua estrat gia de agrega o de conte dos, adaptando servi os e diversificando ofertas.
J falamos, no passado, sobre como o comportamento dos consumidores orquestrou uma mudan a na abordagem de agrega o de conte dos, como ajudou a reformular modelos de neg cio tradicionais e, em ltima an lise, como trouxe benef cios em quase todas as reas ao impulsionar a ind stria com solu es orientadas para os dados e centradas no comportamento, concebidas para proporcionar um novo n vel de ader ncia aos consumidores. Mas como essas solu es podem ser postas em pr tica?
Respondendo ao nosso primeiro desafio, ter uma solu o unificada que possa agregar conte do e agrupar ofertas fundamental para simplificar as opera es de conte do. Pode tamb m otimizar os custos e, em ltima an lise, desbloquear novo capital. Isso permite aos operadores automatizar o acesso ao conte do, descoberta, e curadoria atrav s de m ltiplos dispositivos. Em seu recente blog, meu colega Tim Pearson discutiu o tema da agrega o de conte dos Como ganhar a batalha da agrega o de conte dos. Ele compartilhou o resultado de uma discuss o com representantes da ind stria. Curiosamente, sua opini o de que a descoberta de conte do e o valor dos dados de comportamento do assinante s o os mais importantes geradores de valor que um agregador de conte do pode acrescentar a uma proposta ao consumidor.
Os operadores t m adotado novas tecnologias por meio das quais podem executar novas estrat gias j h algum tempo. Novos gargalos s o causados quando a infraestrutura herdada torna-se incompat vel com sistemas e tecnologias mais recentes. Isso contribui para o nosso segundo desafio, como conseguir um crescimento sustent vel e duradouro. Muitas vezes, isso significa que os operadores lan am servi os paralelos para atingir novos p blicos em novas plataformas, o que pode ter um efeito contr rioao objetivo original e criar mais complexidade. Por outro lado, os benef cios da diferencia o de produtos e servi os parecem mais f ceis de obter quando adotada uma estrat gia de agrega o de conte dos e servi os, porque satisfazer a procura dos consumidores com personaliza o e servi os direcionados aumenta o entusiasmo dos consumidores e motiva-os a passar mais tempo dentro do ecossistema do operador.
Uma das principais chaves para gerar um crescimento sustent vel contar com uma solu o que possa adaptar-se r pida e perfeitamente ao servi o e arquitectura existente de um operador. Ao fornecer um back office comum que suporta m ltiplos servi os,capaz de interligar diferentes tecnologias de ponta a ponta, assegura-se a harmoniza o da tecnologia e dos custos.
Na NAGRA, n s nos orgulhamos em oferecer uma solu o poderosa para enfrentar esses desafios complexos, uma plataforma completa de streaming, concebida para acelerar a inova o e permitir aos operadores de servi os de v deo promover e rentabilizar o conte do. Tudo o que necess rio para se concentrar na maximiza o do valor do conte do, compreender o comportamento do cliente e fomentar a fidelidade enquanto otimiza custos. Com uma abordagem flex vel e modular, a plataforma de v deo NAGRA OpenTV uma solu o que unifica a tecnologia existente e fornece uma nica solu o focada no consumidor capaz de atender o mercado complexo e din mico de hoje.
Atualmente, a NAGRA est ajudando as telcos e os operadores de Pay-TV em todo o mundo com os seus planos de transforma o digital. A Claro Col mbia e a StarHub, em Singapura, s o apenas dois exemplos de como as solu es agregadas da NAGRA est o redefinindo a rela o assinante/operador. Querendo falar mais sobre isso ou experimentar a gama de plataformas de transmiss o de v deo e decis o de dados da NAGRA, adorar amos conversar! Nossos especialistas podem apontar as solu es dispon veis para ajudar a ampliar o alcance do seu servi o, atrair novos assinantes e, pela an lise avan ada do comportamento do assinante, melhorar o churn. Estamos ansiosos por falar com voc !
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