Digital Cinema Pioneers UFO and Qube to Create Joint Ventures for Advertising and Content Services
Two 50:50 Joint Ventures to Revolutionize Advertising Sales and Content Services, Fueling Efficiency and Growth in the Cinema Industry
Published on Thursday, July 6, 2023
Mumbai, July 6, 2023:The COVID-19 pandemic has presented significant challenges for the cinema industry. As the sector embarks on a long journey towards pre-pandemic vitality, new strategic initiatives are being formulated for enduring success. Leading digital cinema companies, UFO Moviez India Ltd. and Qube Cinema Technologies Pvt. Ltd., have announced, subject to necessary approvals, their intention to forge a transformative strategic alliance, proposing two 50:50 joint ventures aimed at bolstering industry recovery. One joint venture will be focused on the commercial monetization and marketing of the combined cinema advertising inventory, on behalf of UFO and Qube in India, and the other to oversee feature film mastering, localization and content delivery within India and Nepal.
Advertising Joint Venture
Cinema advertising, currently a fragmented and duplicated market, has had limited opportunities for comprehensive market research, evaluation, and post-execution assessment. To meet this challenge and enhance services to the advertising community, the proposed joint venture will consolidate advertising inventory from both partners for on-screen, off-screen, and the mobile advertising of UFOs Caravan Talkies vertical.
The newly formed entity, once operational, will operate across approximately 6,500 screens, amplifying the visibility of in-cinema advertising as a key advertising medium. Leveraging a larger, unified Ad sales team, the venture will seek to broaden its reach and explore avenues, on behalf of UFO and Qube, for ad sales across various media.
Content Services Joint Venture
In an effort to streamline operations and increase efficiency, both UFO and Qube will jointly manage the business of mastering, localization as well as electronic and physical content delivery in a separate joint venture.
This will significantly benefit the film industry as producers and distributors will have a single point of contact for their DCI and Non-DCI mastering, localization and content delivery needs in India and Nepal. With UFO and Qube sharing similar infrastructure, the joint venture plans to optimize these resources over time to provide significantly superior services to the film industry.
Mr. Sanjay Gaikwad, Founder and Managing Director of UFO said, both UFO and Qube are in similar businesses, and thus have many similar processes and costs. Going forward, even as both companies continue to compete in the digital cinema market space, it will be our endeavor to optimize common costs and benefit from each-others' best practices in the areas of the two proposed joint ventures. I strongly believe that this strategic alliance will lead to better services and market offerings to producers, distributors, exhibitors and advertisers, thus providing benefits to all stakeholders in the cinema value chain. A common advertising platform will provide significantly improved reach to advertisers and enable faster growth going forward.
Mr. Senthil Kumar, Co-founder of Qube said, In forging this strategic alliance, we are responding with resilience and innovation to the unprecedented challenges our industry has faced in the recent past. I firmly believe that by harnessing the power of technology and combining our strengths, Qube and UFO can fundamentally transform the way we serve our industry stakeholders, including producers, distributors, exhibitors, and advertisers. Our unified effort aims to revitalize cinema, deliver more effective advertising platforms, streamline content delivery, and ultimately, foster growth and vibrancy in the industry. Technology stands at the heart of this transformation, enhancing our capabilities and paving the way for a more efficient, responsive, and resilient cinema sector. Together, we can and will create a brighter future for cinema.
The proposed strategic alliance between UFO and Qube aims to rejuvenate and reshape the cinema industry, providing comprehensive benefits to industry stakeholders. This move marks a significant step towards recovery and growth in the post-pandemic world.
Khaitan & Co advised and acted as the legal counsel.
Most recent headlines
31/01/2025
Zeam Media, a provider of broadcast OTT technology as well as the hyperlocal streaming platform Zeam, announced today that it is again collaborating with John S...
31/01/2025
Sonnet Announces Secure Mounting Bracket for All-New 2024 Apple Mac mini Compute...
31/01/2025
Kalamazoo College Uses Blackmagic Design for Campuswide Productions
Brie Clayton January 31, 2025
0 Comments
Blackmagic Design cameras and switchers u...
31/01/2025
Tiger's 1st Pro AV Sale of 2025 Features 700 Plus Lots of High Quality Gear
Brie Clayton January 31, 2025
0 Comments
Excess inventory from full-se...
31/01/2025
Camera Corps Streamlines Live HDR Sports Production with AJA Gear
Brie Clayton January 31, 2025
0 Comments
High dynamic range (HDR) has transformed th...
31/01/2025
CHARLOTTE, N.C., and BRISTOL, Conn. The Atlantic Coast Conference and ESPN have announced that the sports programmer has exercised its option to extend its TV r...
31/01/2025
The URSA Cine 12K LF Body excludes shoulder mounts, handles, some lens mounts, battery plates, power supply, lenses and the high capacity 8TB media module
By J...
31/01/2025
EDEN aims to provide continuous power when operating in remote locations, and can be recharged using solar power
By Matthew Corrigan
Published: January 31, 2...
31/01/2025
MIAMI Telemundo has laid out plans for extensive Spanish-language coverage of the Super Bowl on Feb. 9 that includes a large slate of programming across the net...
31/01/2025
ATLANTA TNT Sports is launching a new NASCAR Driver Cam experience exclusively on Warner Bros. Discovery's Max streaming service that will offer motorsports...
31/01/2025
LOS ANGELES The real-time CG animation company Mindshow has unveiled its virtual production platform and announced the appointment of former Hulu executive Davi...
31/01/2025
CHARLOTTE, N.C. & BRISTOL, Conn. The ACC and ESPN have announced that ESPN has exercised its option to extend its rights to ACC games through through the 2035-3...
31/01/2025
ATLANTA Gray Media said it has revised its group-wide policy regarding the role of generative AI to acknowledge the technology's potential but underscored t...
31/01/2025
Leadership is developing at Shotoku Broadcast Systems. The international manufacturer of high-quality, easy-to-use, and reliable robotic and manual camera suppo...
31/01/2025
QuickLink, providers of industry-leading video production and contribution solutions, has today announced that it has teamed up with Zoom Communications, Inc. t...
31/01/2025
Ross Video is strengthening its presence in the corporate market across EMEA with the appointment of Nancy Diaz Curiel as Regional Sales Director, Corporate - E...
31/01/2025
Clear-Com is pleased to announce that DIAS Company has been designated as an official authorized service center for Clear-Com products in Kazakhstan, as well as...
31/01/2025
Mediagenix, a leader in software solutions for content strategy, value management, and scheduling, has today announced a successful deployment for France s lead...
31/01/2025
Disguise, the industry-leading platform sitting at the forefront of live and immersive experiences, will showcase a wide array of customer projects, live produc...
31/01/2025
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
31/01/2025
ThinkAnalytics today announced that DISH Network, an indirect wholly owned subsidiary of EchoStar, has selected the Think360 content discovery platform, along w...
31/01/2025
Dr. Rhoda Bernard Earns Fulbright Specialist Award to Dublin City University The leader of Berklee's Institute for Accessible Arts Education, Dr. Bernard ...
31/01/2025
Why Alissia's Grammy Nomination Signals a Needed Shift As only the ninth woman nominated for Producer of the Year, Non-Classical-a category that no woman ...
31/01/2025
We've reached the end of January, and what a start to 2025 it's been! MP...
31/01/2025
FOX Sports' 2025 NASCAR Season Gets Underway With Cook Out Clash at Bowman G...
31/01/2025
Unrivaled Deploys Conventional Sound Elements for an Unconventional Sport We're trying to create the ambiance of a championship game every game night' ...
31/01/2025
TNT Sports, Max To Offer NASCAR Drive Cam for all 38 2025 Race Weekends 1080p Driver Cam Feeds to also provide team radio feeds, statistics, and telemetry data ...
31/01/2025
The New Studio Show: How Fox Sports Takes XR and Virtual Production to New Heigh...
31/01/2025
Ratings Roundup: Bills-Chiefs Fuels Most Watched AFC Championship on Record; Wem...
31/01/2025
Behind the Mic: FOX Sports' Tom Brady Gets Set for First Super Bowl Call; Re...
31/01/2025
Sky Original podcast Smart TV with Alison Hammond confirmed to launch on Wednesd...
31/01/2025
Back to All News
Middle-Class Ambitions Meets High-Stakes Crime: Dabba Cartel&...
31/01/2025
Back to All News
Netflix Unveils the Official Trailer for Aitana: MetamorphosisPlay Video
Play Video
Entertainment
31 January 2025
GlobalSpain
Link copied...
31/01/2025
Back to All News
Caught, Netflixs New Argentinian Thriller, Premieres on March 26Play Video
Play Video
Entertainment
31 January 2025
GlobalArgentina
Link ...
31/01/2025
The recently released DeepSeek-R1 model family has brought a new wave of excitement to the AI community, allowing enthusiasts and developers to run state-of-the...
31/01/2025
Facebook
Twitter
LinkedIn
Thales will be present at Aero India 2025 (3.3 i...
31/01/2025
Watch our promo: RT Supporting the Arts | What's on
This February, RT is delighted to support Dublin International Film Festival, along with 17 other ama...
30/01/2025
Steven Yeun and Kristen Stewart at the Love Me premiere (photo by George Pimentl...
30/01/2025
The supply capability of SGL Carbon, a leading international supplier of carbon-...
30/01/2025
Highlights*
2024 orders of $24.2 billion; book-to-bill of 1.14x
2024 revenue o...
30/01/2025
BOSTON - November 7, 2024 - Brightcove (NASDAQ: BCOV), the world's most trus...
30/01/2025
BOSTON - January 16, 2025 - Brightcove (NASDAQ: BCOV), the world's most trus...
30/01/2025
NEW YORK, Jan. 29, 2025 - Black audiences spend 32 hours on apps and websites on...
30/01/2025
Auckland - January 30, 2025 - Data released today by Nielsen Ad Intel and Nielse...
30/01/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2025/01/David-Pasko-...
30/01/2025
WUPPERTAL, Germany Riedel Communications has announced the acquisition of MECSware, a leading specialist in Private 5G technologies, and the launch of the priva...
30/01/2025
When it comes to current TV-viewing trends, viewers worldwide prefer scripted content to unscripted content, according to a new study from BB Media. But which p...
30/01/2025
COLOGNE, Germany RTW today made available its V 1.3 software for its TouchControl 5 hardware meter, offering support for dialog-gated loudness measurement....
30/01/2025
Ateliere Expands Live Production Workflows with Rapid Integration API for Techno...
Digital Cinema Pioneers UFO and Qube to Create Joint Ventures for Advertising and Content Services 
