
FOR-A To Feature Cutting Edge Technology Showcase at NAB 2016
New Booth Area Underscores Company's Theme of FOR-A World of Possibilities
April 12, 2016
Cypress, CA, April 12, 2016 At the upcoming NAB Show, taking place April 16-19 in Las Vegas, FOR-A will feature a new cutting edge technology showcase in its booth (C5117). Aligning with the company's NAB theme of FOR-A World of Possibilities, the product area will highlight the latest video industry trends, including 4K 2SI, 12G-SDI, High Dynamic Range, Wide-Gamut RGB Color Space and 8K products.
In the 4K 2SI area, FOR-A will display its HVS-2000 video switcher. The unit offers a software option for 4K 2SI signal support that enables switching with less delay than SQD systems and is advantageous in 4K productions. FOR-A has also newly developed a 4K 3D DVE expansion card for the HVS-2000, allowing real-time 3D DVE effects in 4K SQD or 2SI -- producing the world's first 2SI 3D DVE! The HVS-2000 features automatic input/output and 4-bus pair switching in 4K mode, which eliminates troublesome 4K system settings and allows for an easy transition to 4K system operation.
FOR-A's 12G-SDI NAB booth section shows off the direction that the company is headed next. Jay Shinn, Vice President of FOR-A America, explains why FOR-A is focused on the future with 12G-SDI technology: As 4K use becomes more common, system builds involving surface wiring for 4 x 3G-SDI output are becoming a major issue operationally. With 8K, 16 cables need to be utilized to handle one image, even for FOR-A, and we have many baseband-related products. We feel that this issue needed to be seriously addressed, so we've been developing equipment focused on new 12G-SDI technology that'll benefit our customers. With this technology, users have the ability to transmit 4K video through just one cable.
Three 12G-SDI enabled products will be displayed in the booth, including the MFR-4000 routing switcher. The unit features a 72x72 matrix and offers 1.5G, 3G, 6G, and 12G-SDI automatic recognition and input/output, as well as a GearBox function that offers 12G interconversion, 2SI and SQD, 3G-SDI and Level-A/B mutual conversion. Another FOR-A product in the 12G-SDI booth area is the MV-4220 multi viewer, which comes standard with 2 inputs and 2 outputs of 12G-SDI or 8 inputs and 8 outputs for SD/HD/3G-SDI. An optional input card can be used to allow a maximum of 5 inputs of 12G-SDI or 20 inputs of SD/HD/3G-SDI. The new FA-9600 signal processor will also be displayed in the 12G-SDI technology area. The unit features 4K frame synchronizing and 12G-SDI and HDMI input/output, along with Dolby-E and MADI audio options, as well as IP and optical interface options.
Another area of FOR-A's cutting edge technology section will focus on High Dynamic Range (HDR) and Wide Color Gamut (WCG) imaging. Addressing the growing interest in HDR and WCG with the continued increase in popularity of 4K resolution, FOR-A is migrating towards HDR processing technology in the form of (traditional) SDR-inter-conversion technology. For WCG imaging, FOR-A is developing traditional ITU-R BT.709 and new ITU-R BT.2020-standard inter-conversion technologies. In this area, FOR-A will showcase new advances to its FA-505 multi-channel signal processor, including WCG and HDR matrices support and a dynamic range conversion function that allows SDR-to-HDR conversion and vice versa. The company will also introduce its new USF-1044UDC 4K Up/Down/Cross Converter and LMCC-8000 UHDTV 8K signal color gamut/dynamic range converter in this area of the booth.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...