COMMUNIQUE DE PRESSE
LE MIPTV ET YOUTUBE SASSOCIENT POUR PRESENTER
LES ORIGINAL ONLINE CONTENT SCREENINGS
Paris, le 26 mars 2013 Le MIPTV sassocie YouTube pour proposer les tout premiers Original Online Content Screenings, un vnement unique pour toute une nouvelle gnration de producteurs cratifs qui redfinissent le contenu et le futur de la tlvision. Organis par Reed MIDEM, le MIPTV 2013 se droulera Cannes, du 8 au 11 avril.
Les producteurs sont au cur cratif du MIPTV qui largit son champ daction la crativit numrique et une nouvelle gnration innovante qui a fait ses armes sur le web, inventant de nouvelles faons de raconter des histoires et de rassembler une audience.
En partenariat avec YouTube, cette projection exceptionnelle prsentera des exemples russis de chanes YouTube travers le monde.
Cet vnement exclusif sera anim par Michael Stevens, Fondateur et Animateur de Vsauce, la plus suivie des chanes YouTube sur la technologie et la science. Michael Stevens participait rcemment la confrence TED avec un discours intitul How Much Does a Video Weigh?.
Parmi les crateurs de contenu en ligne qui prendront part lvnement, Christian Stevenson, aka DJ BBQ, le matre-barbecue prsentateur de la chane Food Tube de Jamie Oliver. Il partagera une slection dextraits de la chane YouTube qui propose des recettes de cuisine du clbre chef britannique et ses amis.
Philippe Laude, le crateur de la chane Ponk, prsentera la plus grande chane originale non anglophone de YouTube, qui mlange comdie et frasques de la vie relle de cinq jeunes gens qui partagent un appartement Cologne, en Allemagne. Il prsentera galement Y-Titty, la chane en langue allemande ayant le plus dabonns sur YouTube, un mix loufoque de comdie, parodies de chansons et fausses publicits.
Les deux talentueuses artistes maquilleuses Sam et Nic Chapman, prsenteront Pixiwoo, leur chane britannique de conseils en maquillage qui bnficie dune immense popularit avec 6,5 millions de vues par mois. Sur un sujet trs diffrent, Tim Livewire Shieff prsentera Flow - The Parkour Network, la chane numro un pour les sports urbains sur laquelle il officie.
Lorenzo Benedetti, Prsident de The Social Company Production, nous offrira un avant-got de Studio Bagel, une chane franaise de comdie qui propose des parodies, des sketchs et de fausses bandes-annonces, et qui se dveloppe considrablement en France.
Egalement Franais, Adrien Labastire, Directeur Adjoint de Golden Moustache, donnera un aperu de cette nouvelle plateforme digitale de comdie en langue franaise qui propose des vidos, des photos et des articles, et qui est distribue la fois sur son propre site web et sur YouTube et diffuse bientt sur la chane franaise W9.
Les Original Online Content Screenings ont pour but de montrer lindustrie de la tlvision, la crativit dynamique et innovante qui abonde sur la toile, et dencourager les interactions entre ces chanes du web et les autres plateformes dclare Laurine Garaude, Directrice de la Division Tlvision de Reed MIDEM, organisateur du MIPTV.
Les Original Online Content Screenings auront lieu le lundi 8 avril au MIPTV (8-11 avril, Cannes) de 10h45 11h30, dans le Grand Auditorium du palais des Festivals.
Pour des informations sur les temps forts du MIPTV, cliquez ici.
A propos du MIPTV Fond en 1963, le MIPTV est le march international et le forum de la cration des contenus sur tous les crans. Organis chaque anne Cannes, il rassemble les professionnels de lindustrie de la tlvision et des contenus online pendant quatre jours dvnements, de confrences, de projections et de rencontres. Au cur du MIPTV, le MIPCube est le programme ddi la crativit et linnovation pour les contenus multiplateformes. Le MIPDoc et le MIPFormats sont les vnements cls pour les programmes documentaires et factuels; ils se droulent le weekend prcdant le MIPTV. En 2013, le MIPTV fte son 50e anniversaire.
www.miptv.com
CONTACTS PRESSE REED MIDEM
Jane GARTON, Directrice de la presse Entertainment : +33 1 79 71 94 39 > jane.garton@reedmidem.com
Philippe LE GALL, Responsable des vnements presse : +33 1 79 71 96 48 > philippe.legall@reedmidem.com
Joanna KIRK, Responsable Presse: +33 1 79 71 95 82 > joanna.kirk@reedmidem.com
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