Sony Pixel Power calrec Sony

Sports Graphics Forum: How AR, Virtual Studios Are Changing the Game for ESPN, Fox Sports, Turner, Univision

04/04/2019

Sports Graphics Forum: How AR, Virtual Studios Are Changing the Game for ESPN, Fox Sports, Turner, Univision Sports-content creators are rethinking the studio, taking it beyond the physical By Jason Dachman, Chief Editor

Wednesday, April 3, 2019 - 9:30 am

Print This Story

Story Highlights

Augmented reality and virtual studios have allowed sports-content creators to rethink what is possible inside the studio. Whether it is expanding the physical footprint, creating more-flexible multi-use sets, displaying interactive analysis tools, or teleporting on-air talent from the field into the studio, AR is allowing studio shows to go beyond the limits of the physical world.

Augmented Reality in the Studio: Expanding Beyond the Physical World: (from left) Turner Studios' Zach Bell, Fox Sports' Craig Chupinsky, Univision Deportes' Alexis Salinas, Disney DTCI's Aaron Thiel, and Ncam's Phil Ventre

Recent projects like Fox Sports' NASCAR virtual studio in Charlotte, NC, and ESPN's Around the Horn set at its New York City Seaport District Studios, along with Turner Sports' ELEAGUE efforts and Univision's AR deployments, illustrate how these technologies are dramatically changing the face of sports studio shows. Along with Ncam - one of the key vendors in the AR realm today - execs from these broadcasters took the stage at last month's SVG Sports Graphics Forum to provide a deep dive into their recent AR and virtual-studio projects.

Around the Horn Goes Virtual for Move to Seaport Studios

When ESPN decided to move Around the Horn from its existing location in Times Square to its new Seaport Studios (opened in April 2018 and home to several other ESPN programs, including First Take and Get Up), the ESPN Remote Production Operations unit, ESPN Creative Services Motion Graphics Design, and Disney DCTI Technology group teamed up to create a fully integrated, three-dimensional studio environment. The studio, which launched in November, completely reimagined interaction between host Tony Reali and the four daily panelists.

Courtesy of ESPN

When we knew [Around the Horn] was going to move, we wanted to take this opportunity to repackage the show and give it a fresh look, said Aaron Thiel, staff software engineer, Disney DTCI. We had a meeting with Tony and the showrunners, and Tony said, We want this show to look like it's from 10 years in the future.' That freed us up to take chances and break the mold of what Around the Horn was.

To accomplish this, ESPN revisited the depth-monitor technology it first deployed at the 2019 FIFA World Cup in Johannesburg. This technology allows ESPN to feature virtual monitors within the set (showing the four panelists) that dynamically adjust when a camera pans around the studio (for example, when the camera pans left, the virtual monitor adjusts its perspective to look more lifelike). As the show progresses from its opening First Word segment through its signature Showdown and Facetime ending, the panelists' images appear in-studio with Reali and can be enlarged, shrunk, isolated, and more. In addition, the higher-scoring panelists who advance through the daily competition will transition forward closer to Reali.

Although the studio footprint is just 16 x 25 sq. ft., the virtual technology (which leverages a Mo-Sys camera tracking system, Vizrt rendering engines, and computer-animated design) allows ESPN plenty of freedom - in terms of both space and flexibility to use for multiple shows.

The facility is very tight, so we really wanted to extend it out and make it feel bigger, said Thiel. We freed up Tony, got him out from behind the desk, and gave him more control over the talent. It was really a game-changer for us. We also knew. when we were done, that, if Tony could use it, then we could pop in another show afterwards. Katie Nolan or someone else could come in, and we could flip that set over in 30 seconds and reuse all this technology. It's a big technology cost, but, in the long run, it could be a cheaper production.

Fox Sports Off to the Virtual Races With NASCAR Set

Fox Sports launched one of the largest virtual-studio projects ever seen in the sports sector with a new NASCAR studio at its Charlotte, NC, production facility. Launched in February ahead of the Daytona 500, the ultra-customizable 60- x 60-ft. facility allows instant 3D analysis of racetracks, cars, race shops, and more, with the ability to create unique and changeable spaces within the high-tech studio environment in a matter of hours.

You can flip that set around so that, with the click of a button, you have a completely different set. You can put in a completely different environment for each individual show, said Craig Chupinsky, senior designer, Fox Sports. That same physical footprint can house three, four, five shows in a day. Right now, we're just doing one set, but we're using it seven days a week, and the potential is there to [expand]. Yes, there is significant up-front cost, but you end up saving [in the long run] by being able to do all those different shows.

Fox's new Charlotte, NC-based virtual studio is playing a major role in its Daytona coverage.

The virtual set features graphic elements powered by Epic Games' Unreal Engine (the technology behind the popular online videogame Fortnite) suite of tools.

[We needed it to be] photo-realistic enough so that there is the illusion that it is grounded in this physical space. If we couldn't achieve that illusion, then we wouldn't have done it, said Chupinsky. And game engines and hardware have gotten to the point when, even when I go home and watch the show, I'm fully immersed in that illusion and have that suspension of disbelief. And if it wasn't for the quality of these game engines, it wouldn't have that same impact.
LINK: https://www.sportsvideo.org/2019/04/03/sports-graphics-forum-how-ar-an...
See more stories from svg

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

19/04/2025

SDVI Earns Both Product and Project of the Year Awards at...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...

19/04/2025

Ateliere Announces CEO Transition

Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...

19/04/2025

Marshall CV574 Miniature 4K UHD Camera Revolutionizes Off...

As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...

19/04/2025

Lightware Launches Dual Screen Extended Desktop Taurus

A next-generation collaboration device that redefines connectivity for meeting environments Lightware, an industry-leading manufacturer of signal management so...

19/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for N...

Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...

19/04/2025

Appear and NBCUniversal Win Project of the Year at NAB Sh...

Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...

19/04/2025

Deity Microphones Announces The Deity THEOS DIFB at NAB 2...

Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...

19/04/2025

LiveU IQ Technology Delivers Breakthrough Network Perform...

A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...

19/04/2025

BitFire Wins 2025 NAB Show Project of the Year and Produc...

BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...

19/04/2025

BitFire Wins Three Top Awards at 2025 NAB Show

BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...

19/04/2025

Moments Lab and Satisfaction Group Form Unique Strategic...

AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...

19/04/2025

The Infrastructure of Creative Flow DigitalGlues creative...

As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...

19/04/2025

Miri Technologies Wins Two Prestigious Awards for X510 Bo...

Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...

19/04/2025

Tablo Adds 45 New FAST Channels From Warner Bros. Discovery

CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....

19/04/2025

Court Overrules FCC's $57 Million Fine Against AT&T

In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...

19/04/2025

FCC Chair Carr Blasts Comcast Over MSNBC Coverage

WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...

19/04/2025

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...

18/04/2025

Everyone Is Cordially Invited to Celebrate Queer Joy in The Wedding Banquet

Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...

18/04/2025

U.S. Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

TV News Outlets See March Spike in Social Media Usage

Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....

18/04/2025

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition. By Maddie...

18/04/2025

Boston Conservatory Alums Bring Real Women Have Curves to Broadway

Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...

18/04/2025

UPDATED: Broadcasters Urge FCC to Hit the Delete Button on Antiquated Regs

WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...

18/04/2025

Federal Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement

PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...

18/04/2025

Netflix Reports Strong Q1 Revenue, Operating Income

Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...

18/04/2025

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile Units from NEP Group, Game Creek Video

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...

18/04/2025

EVS's Sbastien Verlaine on U.S. Expansion, Next-Generation Products

EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...

18/04/2025

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...

18/04/2025

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...

18/04/2025

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remote-Production Models in U.S., Canada

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...

17/04/2025

The Ugly Stepsister: A Cinderella Body Horror Story That Will Leave a Crowd in Shambles

Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...

17/04/2025

Why Resilient GPS (R-GPS) Matters for US Military Superiority: We Must Address GPS Vulnerabilities

R-GPS gives warfighters a decisive battlefield advantage by punching through adv...

17/04/2025

What NAB told us about the future of media tech

This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...

17/04/2025

Changing Sustainable Production in Wales and Beyond

class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...

17/04/2025

Roku to Collaborate with Adobe on Real-Time Customer Data

SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...

17/04/2025

IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024

NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...

17/04/2025

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show Brie Clayton April 17, 2025 0 Comments Left to right, Geoff Stedman, CMO, SDVI...

17/04/2025

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions with AJA

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...

17/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0 Brie Clayton April 17, 2025 0 Comments Image: The Calrec True Control 2.o on ...

17/04/2025

In Return to Berklee, Lucius Looks Back and Moves Forward

In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...

17/04/2025

MyFree DirecTV Adds 8 NBCU Channels

DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....

17/04/2025

GameChanger Launches in the U.S.

LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...

17/04/2025

IBCAP Launches Automated VOD Monitoring and Takedown System

DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...

17/04/2025

Pixalate: Roku Continues to Dominate U.S. CTV Device Market

Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...

17/04/2025

Edward J. Lewis III Named Senior Vice President of Institutional Advancement

Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...

17/04/2025

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...

17/04/2025

Tribeca Festival 2025 Announces TV and NOW Lineup

April 17th, 2025 Press Materials Available Here Tribeca Festival 2025 Announces TV & NOW Lineup World Premieres and Exclusive Cast Panels with Apple TV '...

17/04/2025

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clients, How Industry Trends Impact Workflows

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...