Agama extends DTV Monitoring Solution with analytics applications at IBC04

Agama extends DTV Monitoring Solution with analytics applications at IBC2014 SEPTEMBER 4, 2014

Agama launches two applications for mission-focused analytics that support TV operators in reaching higher operational efficiency and achieving better customer understanding Agama Technologies, the video service quality assurance expert, today announced it is adding mission-focused analytics applications to its industry-leading Agama DTV Monitoring Solution at IBC2014. By focusing on specific use cases, such as device troubleshooting, change management and content offering optimisation, these applications enable new insights for TV operators in a fast, interactive and efficient way.

Todays sophisticated video delivery and service monitoring solutions, especially those covering customer viewing devices, generate vast amounts of data. By applying mission-focused analytics with built-in domain specific knowledge to this data, it is possible to efficiently create a multitude of valuable insights for TV operators. These insights should provide significant bottom-line savings if used to support continuous service quality improvements, trend analyses and other processes reliant on discovering patterns based on often complex, non-obvious relations. The key, however, is to be able to extract relevant actionable insights from the wealth of data and not get stuck in the sheer mass of it.

Our new Operational Analytics applications combine intelligent processing and analytics with data exploration and interactive visualisation, tailored to each use case, explains Johan G rsj , Director of Product Management at Agama Technologies. This gives completely new possibilities from which to draw conclusions and shortens time to insight. It speeds up daily analysis tasks too. Were convinced that this kind of mission-focused analytics offers great potential to TV operators looking to increase operational efficiency, as well as enhance customer understanding.

At IBC2014, Agama launches Operational Analytics for Devices, an application to interactively explore how viewing device aspects and metrics are correlated within the total customer base; and, the resulting impact on end-user quality. Its exploratory user interface allows for detection of differences and correlations in service quality and device behaviour for combinations of aspects, such as software and hardware versions, chipset, device model and firmware which with traditional methods would be very difficult or even impossible to discover.

The intelligent processing and aggregation of metrics and properties enables interactive visualisation and correlation of Quality of Service (QoS) and Quality of Experience (QoE) metrics, supporting millions of devices. This empowers, for instance, technical analysts, third line support staff and development teams to faster troubleshoot and analyse issues. The application supports advanced troubleshooting, root-cause analysis, change management and continuous service quality improvements in OTT, IPTV and cable deployments.

The second application that Agama launches at IBC2014 is targeted at customer behaviour analytics: Operational Analytics for Media Consumption. By creating and visualising media consumption metrics, this provides objective customer analytics information down to per-service level that can support an operators marketing, sales and product management teams. The detailed insight into how and when services are used by the customers, with metrics such as reach and rating, can be used to streamline channel packaging, support content negotiations, and to understand customer engagement. The Operational Analytics for Media Consumption application scales to the largest size of operators.

Agama is showcasing its complete solution, including these latest innovations, at the industry trade show IBC2014 in Amsterdam on September 12 16. For a live demonstration of cutting edge QA for OTT, IP and cable video services; and, to learn how to easily create the actionable insights that help to efficiently manage service quality and customer satisfaction, visit stand 4.A75.

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