SVG Sit-Down: Telstra Broadcast Services' Andreas Eriksson Focuses on Large-Scale Deployments, Managed Services Hybrid delivery platform, personalized workflows are part of the solutions offered By Ken Kerschbaumer, Editorial Director
Tuesday, May 14, 2024 - 12:30 pm
Print This Story | Subscribe
Story Highlights
Telstra Broadcast Services CEO Andreas Eriksson and the Telstra team around the globe continue to respond to an ever-changing broadcast-contribution and -distribution world. At NAB 2024, Eriksson sat down with SVG to discuss some of the company's new initiatives, evolving partnerships and alliances, and the future of the industry.
Telstra Broadcast Services' Andreas Eriksson: [With] tier-two or -three sports, there's a hunger to grow a whole sport or women's sport. Technology has enabled a lot of things that help [the quality].
What are some of the big themes for Telstra this year?
The big theme is, on the media-networks side, to continue to build out our internet delivery platform to have large-scale deployments, not just one-to-one, SRT-style deployments. It's about combining that into hybrid offerings with fiber, internet, and satellite so that we can offer a fully managed end-to-end service. That allows the rights owners to provide that service to the broadcasters, and they can pick and choose what is best for them.
The other thing we are doing is continue to build the portfolio around managed services on top of the media network. The virtual-advertising work we're doing with Supponor is a good example of that: we continue to work with technology partners focused on technology, and, being a managed-service provider, we provide managed services around that core technology. We're also working on our offering for [the AMPP platform] with the Grass Valley team, taking the core of that technology and providing it as an end-to-end managed service. We see that being a continuing trend.
There are more options than ever with respect to workflows that can be personalized for the client's specific needs. Are you finding that your conversations are becoming more personalized as you offer multiple ways to solve a workflow?
Yes, absolutely. We have the high-end fiber platform, an internet-based platform, and a very strong satellite offering with partners, as well as bespoke fiber solutions. And you have all those building blocks for a managed service located in three centers around the world that can do the booking and operation 24/7. Then it becomes a conversation around how you want to do the contribution, budget, risk appetite, and so forth. And it might end up a mix of high-end fiber solutions and maybe internet delivery for certain parts. It's a very customer-based solution built on standard components that are scalable for us. It's about having the Lego blocks that we can assemble into something specific.
Where do you see the cloud fitting in?
The reality is that no one has the money to just scrap what they have and move 100% to the new way, so we are in a transition as all this legacy hardware needs to be paid off and amortized. We see the cloud on deployments that have hybrid solutions because of performance requirements.
Actually, we are having more discussions around a software layer that can be deployed on-prem in a private cloud in combination with the public cloud for the same use case on something like archives. Cloud use is going to burst up and down, and when we look at working with vendors, they offer us floating licenses that we can mix and match based on the deployments. As a service provider, we want to be able to mix and match.
Three- or four-year market trends suggest that smaller federations and leagues are realizing that they want to have a global presence. And broadcasters are looking to have more-personalized services, which means that, in four years, they could be trying to transport many signals home from productions around the world versus just one signal. Does that make sports potentially a growth segment between now and 2030 with events like the 2026 World Cup and the Olympics in 2028?
It depends on how you look at the tier-one-style events. Of course, they will continue to want to bring more content out of an event and make different packages and so forth. The whole OTT use case is a 365/24/7 experience, so it's not the old days of appointment viewing. It requires more content and a different kind of content, and that's why you need to be able to bring more and more content out from an event. The tier-one events will want to bring more content, but will they have the budgets to do it right?
Of course, the cost of production is going down, but, with new technology, you can make a better production. [With] tier-two or -three sports, I think, there's a hunger to grow a whole sport or women's sport, which is great. Technology has enabled a lot of things for those sports that help [the quality].
How do you see AI playing a role at Telstra?
Today, it's a little bit of hype, and everyone talks about using it or having it. In three or five years, I think, it will be a little more ingrained, and companies will have more intelligence in their solutions. In our case, it would be how we manage and run network monitoring or things like predictive monitoring or virtual operators. It is a very powerful technology, and it will be used for different things. It might not be revolutionizing, but there will be logical things where it will be useful.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
SVG Sit-Down: Telstra Broadcast Services' Andreas Eriksson Focuses on Large-Scale Deployments, Managed Services Hybrid delivery platform, personalized workflows are part of the solutions offered By Ken Kerschbaumer, Editorial Director 
