New Jersey-Based Davideo Multimedia Fields Event/Corporate Projects with Panasonic s New AJ-PX70 P HD Handheld

Dave Hall, principal of Davideo Multimedia (Berkeley Heights, NJ) recently invested in Panasonic's new AJ-PX270 P2 HD camcorder for his roster of corporate/event assignments, including ongoing work shooting performance videos for the New Jersey Performing Arts Center.

Dave Hall, principal of Davideo Multimedia (Berkeley Heights, NJ) recently invested in Panasonic's AJ-PX270 P2 HD camcorder for his roster of corporate/event assignments, including ongoing work shooting performance videos for the New Jersey Performing Arts Center. Hall has already used the PX270 to shoot weddings and a quinceanera celebration.

Hall, a longtime Panasonic shooter and owner of an AG-HPX300 shoulder-mount and AG-HMC150 AVCCAM camcorder, has already used the PX270 to shoot weddings and a quinceanera celebration.

At only five pounds, the PX270 is significantly lighter than the HPX300, but it delivers big camera performance, said Hall. I'm quickly making the PX270 my go-to camera, including for my high-profile NJPAC work.

Hall praised the PX270's impressive image quality, 22x long-range zoom, live streaming capability, shockless white balancing and its ability to record on both microP2 and standard size P2 cards (with an SD card slot for impromptu AVC-Intra50 recording).

With remote control, I can zoom very slowly, which I haven't been able to do with competitive cameras, Hall said. And with the PX270's jacks for two remotes, I can control zoom and iris simultaneously, which isn't possible with the older HPX300.

The quinceanera was a challenging environment, with big groups of people dancing while facing away from me, he continued. Using a monopod, I was able to tilt the LCD screen down to capture the action while I was holding the PX270 over my head, which I certainly can't do with a shoulder-mount.

What's more, the lighting at the birthday celebration was horrible, but when I engaged the PX270's auto white balance I was able to pan over to bluish daylight, then pan back to dark, and it all looked very natural. It's an incredible feature.

Hall has also pushed the PX270's audio functionality, At a recent wedding, I outfitted the camera with a Lectrosonics wireless receiver, which allowed me to use both XLRs for two wireless channels - one on the groom and one on the podium for readings, he noted, and then I still had the built-in stereo camera mics for crowd reaction.

Hall typically shoots in AVC-Intra 50 and edits in Adobe Premiere.

About the AJ-HPX270

The AJ-PX270, Panasonic's first P2 HD handheld camcorder with AVC-ULTRA recording, combines the high quality and incredible efficiency of low bit rate recording and the flexibility of

3G/4G/LTE wireless mobility. The five-pound PX270 provides all the key functionality of Panasonic's high-end, shoulder-mount camcorder, and features newly-developed high-sensitivity, low-noise 1/3 3-MOS imagers to produce stunning pictures, even in low light conditions.

With its innovative AVC-ULTRA codec, the PX270 features a wide range of recording modes, including high-quality 100Mbps AVC-Intra100, as well as optional 200 Mbps AVC-Intra200. For applications where file size is critical, the camcorder incorporates a choice of AVC-LongG quality levels; for high-speed file exchange, the PX270's high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing,

For more information about the AJ-PX270 and other Panasonic professional video products, visit http://www.panasonic.com/broadcast or contact Panasonic.

Panasonic Solutions for Business

Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes-for our customers and our customers' customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North

America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained at us.panasonic.com/business-solutions.

About Panasonic Corporation of North America

Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual Best Global Green Brands report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at http://www.panasonic.com.

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