Sony Pixel Power calrec Sony

Adobe Delivers Sneak Peeks of Ground-breaking Creative Innovation at MAX 0

07/05/2013

Top technology explorations spotlighted, including Perspective Warp in Photoshop and Video Color Grading in After Effects SAN JOSE, Calif. May 7, 2013 Adobe (Nasdaq:ADBE) today presented a behind-the-scenes look at cutting-edge design and interactive technologies at Adobe MAX, The Creativity Conference. Focused on creativity and expressiveness, MAX brings together over 5,000 creative industry leaders, visionaries and professionals to exchange ideas and inspiration and explore how creativity is changing the world.

MAX Sneak Peeks offer a unique opportunity to see inside Adobe's engineering labs and to preview breakthrough applications and features during their early stage of development. For example, the new Camera Shake Reduction tool, that analyzes and corrects blur from camera movement, which was unveiled as part of Adobe Photoshop CC yesterday, was actually first shown publicly at MAX Sneak Peeks in October 2011.

Videos of the technology explorations spotlighted during the MAX Sneak Peeks, hosted by Rainn Wilson and special guest Mary Lynn Rajskub, with Ben Forta, director of Evangelism, Adobe, will soon be available on YouTube. Photos will be posted in the Adobe MAX online press room. Projects shown may, or may not, make it into future versions of Adobe products and services.

The Sneaks embody the spirit and passion for technology innovation that thrives at Adobe, said David Wadhwani, senior vice president and general manager, Digital Media Business, Adobe. The presentations are always a sensation at Adobe MAX; the energy and enthusiasm from the audience is electric and demonstrate that our creative customers are always ready to embrace the new.

Adobe MAX Sneak Peeks

Drawing Tools Revisited: The opening keynote introduced a hardware project named Mighty (and a related short ruler project named Napoleon ) which aims to marry traditional drawing tools with the mobility and flexibility of tablet devices. Innovative next generation hardware like these need new yet familiar software.

Responsive Design with Edge Code (Edge Code): Edge Reflow is the perfect tool for creatives who want to build modern, responsive websites. But what about developers whose workflow is highly code based? Here's an Edge Reflow-inspired experience available right inside of Edge Code.

Creative Cloud as a Service (Photoshop): As mentioned in the opening keynote, Creative Cloud makes it possible to host that "Adobe magic" as a service to power all sorts of apps and more. This sneak is an example of just that, a Photoshop feature running in the crowd, and made better over time thanks to crowdsourcing.

Playing with Lighting (After Effects & Photoshop): Photographers will often tell you that It's all about the lighting. This sneak lets you experiment and play with lighting after the fact. Tweak image lighting based on a selected sample and turn your home movies into blockbuster hits (or at least make them look the part) by adjusting lighting modeled on any movie you choose.

Code Free Website Special Effects (Muse ): Muse is a proven platform for building powerful and great looking websites without having to write any code, and we're just getting started. Next up, code-free color transformations, 3D motion, and more!

Navigating and Debugging Asynchronous JavaScript in Brackets (Edge Code): Developers, never again find yourself asking "What code runs when I click this button," "What code caused this callback to be called," or "Why didnt this code ever run?" This Edge Code plugin reveals all.

Painting with Bob : Create a masterpiece painting without, well, painting! These special brushes allow you to paint by copying a picture using a variety of special strokes and textures.

Digital Publication Special Effects (DPS): Digital publications shouldn't merely be copies of their print counterparts. After all, tablets and devices can do so much more. This sneak will wow you with just how easy it can be to add animation, special effects and even accelerometer-based movement to your digital publications.

Liquid Search: Stop searching using words to describe what you want. Instead, use a silhouette, then draw it, resize it, drag it, reshape it and Liquid Search will do the rest.

PSD Lens (Edge Code): Most websites start off as Photoshop comps which designers then turn into Web pages (which is why Photoshop includes features that assist creative professionals in quickly and easily converting their creations for Web use). But what about developers who are more comfortable in code and use a very different workflow? This sneak allows Edge Code users to open PSD files right inside their editor, exposing all that Photoshop goodness in real-time as they type.

Audio Layers: Separating desired audio from background noise is a painful process. Or rather, it was. Use a visual editor to paint the sounds you want while identifying those you don't, and this tool will do the rest.

Perspective Warp (Photoshop): Ever wished you had gotten closer to take a picture? Perhaps you were not right in front of your subject or took the picture from too high or low? This Photoshop sneak lets you adjust the perspective for parts of your shot while still keeping the rest of the image intact.

Adobe MAX, The Creativity Conference

Adobe MAX is a four-day event that includes a variety of keynotes, luminary sessions and training workshops taught by the best in the industry including legendary designer Jessica Walsh, master photographer Greg Gorman and Vasava (international design studio focused on creative experimentation and risk-taking). More than 300 breakout training sessions and labs expose attendees to new ways of thinking about creative projects and some of the coolest, boundary-pushing, experimental work out there, and provide attendees with the opportunity t
LINK: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201305/050713A...
See more stories from adobe

Most recent headlines

14/03/2025

Avid Appoints New CTO, Adds to Its Executive Leadership Team

BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...

14/03/2025

TVU Networks Celebrates 20 Years of Innovation at 2025 NAB Show

CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...

13/03/2025

You Will Leave Opus Singing the Original Bops Performed by John Malkovich

(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...

13/03/2025

How Spotify Is Driving Growth, Discovery, and Innovation in the Audiobook Market

Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...

13/03/2025

Spotify Audiobooks Launches a New Publishing Program for Independent Authors

At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...

13/03/2025

Evolving EO/IR Technology For All-Domain Airborne Law Enforcement

Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...

13/03/2025

Craft Interview: Jamie McCombs, Audio Consultant / Sr. Audio

Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...

13/03/2025

Craft Interview: Paul Sandweiss, Production Sound Mixer/Audio Director

On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...

13/03/2025

Riedel To Showcase New StageLink Smart Edge Devices At 2025 NAB Show

WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...

13/03/2025

TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring for VOS360 Streaming Workflows at the 2025 NAB Show

TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...

13/03/2025

DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage Platform that Empowers Video Teams to Scale Effortlessly

DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...

13/03/2025

FOR-A America Theme - Connecting the Present, Building the Future - Comes to Life at NAB 2025 Exhibition

FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...

13/03/2025

Ajit Pai Appointed President of CTIA

CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...

13/03/2025

NAB: FCC's 60 Minutes Investigation Is Unconstitutional, Invalid

he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...

13/03/2025

CBS Miami to Launch AR Coverage of Weather and Sports for March Madness

MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...

13/03/2025

Meet the co-founder and chief customer success & innovation officer

Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...

13/03/2025

FCC Chairman Carr Launches Massive Deregulation Initiative

WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...

13/03/2025

SDVI Integrates Rally With Spectra Vail

SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...

13/03/2025

FCC Approves Gray's Acquisition of KXLT

ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...

13/03/2025

NAB Show 2025 Exhibitor Insight: Blackmagic Design

TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...

13/03/2025

Watch Student Naomi Soleils Folk Pop Performance on The Voice

Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions. ...

13/03/2025

Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content

Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...

13/03/2025

Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew Cross

Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...

13/03/2025

SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size on Completing Customizable Studios for All Clients

SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...

13/03/2025

IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036; Add Digital Projects, Initiatives

IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...

13/03/2025

NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical Video Feed, Mascot Mode, and Popular Boss Button

NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...

13/03/2025

SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive Experience for Daytona, The PLAYERS, and March Madness

SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...

13/03/2025

Sky Business Launches Cloud Voice A New Cloud Communication Solution for UK Businesses

Sky Business, Sky's B2B division, providing connectivity and content to busi...

13/03/2025

Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark for F band applications

Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...

13/03/2025

The ICG Marketing Survey 2025

We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey. Our 2025 survey p...

13/03/2025

Harmonic Amps Up Video Streaming Efficiency with New Origin Capabilities

SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...

13/03/2025

Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025

Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025 Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...

13/03/2025

FOR-A America Theme Connecting the Present, Building the Future Comes to Life at NAB 2025 Exhibition

Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...

13/03/2025

2025-03-13

A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...

13/03/2025

Italia 90 Republic of Ireland Squad, Riverdance, Cian Ducrot & B*Witched on Friday's Late Late Show

Here is your host, Patrick Kielty! Shake your Shamrocks, Patrick Kielty will be...

13/03/2025

RT Celebrating all things Irish this St. Patrick's Weekend

This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...

13/03/2025

GTC 2025 - Announcements and Live Updates

What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...

13/03/2025

T-Mobile, Thales and SIMPL ease IoT deployments with a flexible and secure connectivity solution

Facebook Twitter LinkedIn By combining T-Mobile's robust network, Thal...

13/03/2025

Relive the Magic as GeForce NOW Brings More Blizzard Gaming to the Cloud

Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library. Prepare to weather epic gameplay in the cloud, tackling the genr...

13/03/2025

Gaming Goodness: NVIDIA Reveals Latest Neural Rendering and AI Advancements Supercharging Game Development at GDC 2025

AI is leveling up the world's most beloved games, as the latest advancements...

13/03/2025

Drop It Like It's Mod: Breathing New Life Into Classic Games With AI in NVIDIA RTX Remix

PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...

12/03/2025

Como o Impacto Cultural e Financeiro da Indstria Musical Define Seu Sucesso em 2025

O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...

12/03/2025

Cmo el impacto cultural y financiero de la industria musical define su xito en 2025

Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...

12/03/2025

Nourish Mind, Body, and Soul This Ramadan With Spotify

Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...

12/03/2025

How the Music Industry's Cultural and Financial Impact Define Its Success in 2025

Spotify has just unveiled this year's Loud & Clear report, a transparent loo...

12/03/2025

FAST now transcends back catalog content

More than 70% of FAST programming has been produced since 2010, according to new Gracenote report NEW YORK March 12, 2025 Gracenote, the content data busin...

12/03/2025

Viamedia Adopts ShowSeeker Pilot To Streamline Ad Workflows

GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...

12/03/2025

Mediagenix Appoints Wael Yasin as Sales Director Central Europe

BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....

12/03/2025

Omdia: Global Online Consumer Expenditure to Hit $6.6 Trillion by 2029

LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...

12/03/2025

Comcast Technology Solutions Upgrades to Interra Systems BATON Version 9

CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....