Banijay Group COO Francois de Brugada has today stepped into a new operational role as CEO, Banijay Group France in which he will be responsible for all of Banijay's French operations. He will oversee the Group's three France-based production companies - Air Productions, Banijay Productions France, and H2O as well as the Canal Sat channel co-venture Non-Stop People and future Group development in France.
De Brugada joined Banijay Group at launch in 2008, alongside its founder, former Endemol France head St phane Courbit. As EVP of Content and later Group COO de Brugada has played a pivotal role in leading Banijay through the first six years of its development. He now transitions into a new role to reflect Banijay's rapid and on-going expansion in France.
Banijay Group has just been ranked the #1 producer in France, delivering more than 1500 hours of new content to broadcasters in 2014. Banijay has a particularly strong presence in entertainment and game shows with brands such as France's longest-running game show, Tout le Monde Veut Prendre sa Place; N'Oublier Pas les Paroles, the very successful French version of Don't Forget the Lyrics; and the recently revived local version of The Weakest Link, Le Maillon Faible; in Reality TV with Les Ch'tis (11th season) one of the most successful original DTT programmes ever), and in talk-shows with Touche Pas Mon Poste, a wildly popular daily panel show.
Marco Bassetti, CEO Banijay Group, said, We have consolidated our position in multiple territories and France is now a very important part of our business that we want to invest in growing further. There is a lot more that can be achieved with the right leadership in place. Francois' experience, knowledge and contacts in the French market are second to none and I am delighted that he will be leading our French teams going forward. With Francois focusing on this part of our business we will develop even more opportunities for the Group as a whole.
Francois de Brugada added, I am thrilled to take up this new challenge. We run four successful operations in France, with first class talent in front and behind the camera. We now have the critical size to extend to new slots, new genres, and new clients. We will also focus on delivering to the Group and the rest of the world some big bold new formats.
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Banijay Group COO Francois de Brugada has today stepped into a new operational role as CEO, Banijay Group France in which he will be responsible for all of Banijay's French operations. He will oversee the Group's three France-based production companies - Air Productions, Banijay Productions France, and H2O as well as the Canal Sat channel co-venture Non-Stop People and future Group development in France.
