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Online Filmarket Hub platform is renewed to better adapt to the needs of its users

22/06/2017

Online Filmarket Hub platform is renewed to better adapt to the needs of its users Las nuevas funcionalidades y las mejoras en usabilidad permitir n a las empresas cubrir sus necesidades espec ficas a la hora de buscar proyectos o socios internacionales, al mismo tiempo que incentivar n a los creativos para mantener un continuo desarrollo de sus proyectos

Filmarket Hub, el mercado online de proyectos de cine y televisi n con m s de 10.000 profesionales inscritos de Espa a y Am rica Latina, renueva su plataforma web para potenciar el desarrollo de ideas originales y facilitar que sean descubiertas por productores y empresas del sector audiovisual.

Las nuevas funcionalidades y las mejoras en usabilidad permitir n a las empresas cubrir sus necesidades espec ficas a la hora de buscar proyectos o socios internacionales, al mismo tiempo que incentivar n a los creativos para mantener un continuo desarrollo de sus proyectos a trav s de permanentes convocatorias.

Tras la actualizaci n de la plataforma, la cofundadora y CEO de Filmarket Hub, Andrea Giannone, aborda los nuevos retos de la compa a: Los ltimos cambios nos van a permitir afrontar el salto a todo el continente europeo, captar m s proyectos de series de ficci n y aumentar los casos de xito .

Junto a las mejoras en la web, la compa a va a reforzar su apuesta por las convocatorias para eventos de pitching y presentaciones de proyectos ante empresas del sector audiovisual, faceta en la que colaboran estrechamente con festivales internacionales de cine.

En este sentido, Bernardo G mez, cofundador y director de operaciones de Filmarket Hub, recuerda que en lo que resta de 2017 celebrar n cuatro convocatorias m s. Y estamos trabajando con el objetivo de que en 2018 podamos ofrecer cada mes una convocatoria para presentar proyectos ante empresas , afirma G mez.

Las empresas de Filmarket Hub con cuenta Pro podr n filtrar de forma mucho m s precisa los proyectos disponibles en el mercado, ya que ahora se puede especificar si el proyecto tiene director, qu porcentaje del presupuesto tiene asegurado, si busca coproductor de alg n pa s en concreto, inversi n privada, agente de ventas o distribuci n.

La nueva plataforma tambi n integra un apartado donde las empresas que buscan proyectos pueden dejar indicadas sus preferencias y recibir recomendaciones personalizadas con las propuestas m s afines a sus gustos.

Otra novedad es la secci n Selecciones', que recoge y organiza los mejores proyectos del mercado, incluyendo rankings, guiones con evaluaci n excelente o proyectos que han sido seleccionados en convocatorias anteriores.

Las mejoras implementadas en Filmarket Hub se centran en el matching entre proyectos y empresas, de forma que aumentan considerablemente las opciones de alcanzar acuerdos de gui n, coproducci n, ventas internacionales o distribuci n.

Novedades para creativos

En cuanto a las novedades orientadas a los creativos que exponen sus proyectos en el mercado, Filmarket Hub ofrece un dise o m s visual y ordenado, optimizando la usabilidad y la venta del proyecto.

La plataforma incentiva al usuario a mantener sus proyectos en un continuo desarrollo gracias a un renovado calendario de convocatorias. Incluye los tradicionales eventos de pitching y sumar adem s una nueva modalidad de convocatoria online, abierta todo el a o y en la que el usuario podr enviar su proyecto a grandes empresas de contenidos.

La base de datos de profesionales registrados en Filmarket Hub se mantiene en la nueva plataforma y pasa a llamarse Industria'. Cuenta con perfiles y portfolios m s completos, y permite contactar directamente a trav s de un sistema de mensajer a privada totalmente renovado.

Un marketplace audiovisual

Filmarket Hub lanz a principios de 2015 su novedoso mercado online de proyectos. Desde entonces ha reunido a m s de 10.000 profesionales, incluyendo empresas de la talla de Studiocanal, RTVE, Movistar, Tripictures, Vaca Films o Filmax, entre muchas otras.

Se trata de un marketplace audiovisual que opera tanto en la fase inicial del desarrollo, conectando guionistas y directores con productores que puedan estar interesados en sus ideas, como en fases m s avanzadas del desarrollo, conectando proyectos que ya tienen productor con coproductores, agentes de ventas internacionales, distribuidores y commission editors de cadenas de televisi n o plataformas de v deo bajo demanda.

El objetivo de sus fundadores es eliminar las barreras del sector audiovisual para conectar de manera f cil y r pida los proyectos creativos con empresas de todo el mundo que puedan convertir en realidad esas ideas originales.

Establecido ya como el mercado online m s grande de Espa a y Latinoam rica, Filmarket Hub cuenta en sus tres primeros a os de vida con varios casos de xito en acuerdos de gui n y de coproducci n internacional.
LINK: http://www.panoramaaudiovisual.com/en/2017/06/22/la-plataforma-online-...
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