SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Magento Commerce, a market-leading commerce platform, for $1.68 billion, subject to customary purchase price adjustments. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.
Adobe is the leader in designing and delivering digital experiences through content and data. At the core of every great experience are content and data, which enable the consistent, personal, intuitive experiences consumers have come to expect. Commerce is also integral to the customer experience. Consumers and businesses now expect every interaction to be shoppable - whether on the web, mobile, social, in-product or in-store.
Magento brings Adobe Experience Cloud digital commerce enablement and order orchestration for both physical and digital goods across a range of industries, including consumer packaged goods, retail, wholesale, manufacturing and the public sector. The Magento Platform is built on proven, scalable technology supported by a vibrant community of more than 300,000 developers. The Magento partner ecosystem provides thousands of pre-built extensions, including payment, shipping, tax and logistics. This level of flexibility gives businesses the ability to quickly ramp and iterate their commerce capabilities for their unique business needs.
Current Magento customers include brands like Canon, Helly Hansen, Paul Smith and Rosetta Stone. Adobe and Magento share joint customers including Coca-Cola, Nestl and Cathay Pacific.
Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce - enabling real-time experiences across the entire customer journey, said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe. Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable.
Adobe and Magento share a vision for the future of digital experiences that brings together Adobe's strength in content and data with Magento's open commerce innovation, said Mark Lavelle, CEO, Magento. We're excited to join Adobe and believe this will be a great opportunity for our customers, partners and developer community.
Upon close, Magento CEO Mark Lavelle will continue to lead the Magento team as part of Adobe's Digital Experience business, reporting to executive vice president and general manager Brad Rencher.
The transaction, which is expected to close during the third quarter of Adobe's 2018 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.
Conference Call Scheduled for 2:00 p.m. PDT Today
Adobe executives will comment on the acquisition of Magento today during a live conference call, which is scheduled to begin at 2:00 p.m. PDT. Analysts, investors, press and other interested parties can participate in the call by dialing 877-376-9431 and using passcode 9448279. International callers should dial 402-875-4755. The call will last approximately 30 minutes and an audio archive of the call will be made available later in the day. Questions related to accessing the conference call can be directed to Adobe Investor Relations by calling 408-536-4416 or sending an email to ir@adobe.com.
Forward-Looking Statements Disclosure
This press release includes forward-looking statements within the meaning of applicable securities law. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements. Forward-looking statements relate to future events and future performance and reflect Adobe's expectations regarding the ability to extend its leadership in the experience business through expansion of its commerce platform and other anticipated benefits of the transaction with Magento. Forward looking statements involve risks, including general risks associated with Adobe's and Magento's business, uncertainties and other factors that may cause actual results to differ materially from those referred to in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: Adobe's ability to embed Magento technology into Adobe Experience Cloud; the effectiveness of Magento technology; potential benefits of the transaction to Adobe and Magento customers, the ability of Adobe and Magento to close the announced transaction; the possibility that the closing of the transaction may be delayed; and any statements of assumptions underlying any of the foregoing. The reader is cautioned not to rely on these forward-looking statements. All forward-looking statements are based on information currently available to Adobe and are qualified in their entirety by this cautionary statement. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not assume any obligation to update any such forward-looking statements or other statements included in this press release.
About Magento Commerce
Magento Commerce is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integ
Most recent headlines
30/01/2025
Steven Yeun and Kristen Stewart at the Love Me premiere (photo by George Pimentl...
30/01/2025
The supply capability of SGL Carbon, a leading international supplier of carbon-...
30/01/2025
Highlights*
2024 orders of $24.2 billion; book-to-bill of 1.14x
2024 revenue o...
30/01/2025
BOSTON - November 7, 2024 - Brightcove (NASDAQ: BCOV), the world's most trus...
30/01/2025
BOSTON - January 16, 2025 - Brightcove (NASDAQ: BCOV), the world's most trus...
30/01/2025
NEW YORK, Jan. 29, 2025 - Black audiences spend 32 hours on apps and websites on...
30/01/2025
Auckland - January 30, 2025 - Data released today by Nielsen Ad Intel and Nielse...
30/01/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2025/01/David-Pasko-...
30/01/2025
WUPPERTAL, Germany Riedel Communications has announced the acquisition of MECSware, a leading specialist in Private 5G technologies, and the launch of the priva...
30/01/2025
When it comes to current TV-viewing trends, viewers worldwide prefer scripted content to unscripted content, according to a new study from BB Media. But which p...
30/01/2025
COLOGNE, Germany RTW today made available its V 1.3 software for its TouchControl 5 hardware meter, offering support for dialog-gated loudness measurement....
30/01/2025
Ateliere Expands Live Production Workflows with Rapid Integration API for Techno...
30/01/2025
Blackmagic Design Powers More than 40 Sundance 2025 Projects
Brie Clayton January 30, 2025
0 Comments
Independent filmmakers relied on Blackmagic Desi...
30/01/2025
Sony Captures Every Angle of Super Bowl LIX to Elevate the Fan Experience
Brie Clayton January 30, 2025
0 Comments
Over 100 Broadcast Cameras plus Ext...
30/01/2025
LONDON & LOS ANGELES ThinkAnalytics has announced that Dish Network has selected the Think360 content discovery platform, along with ThinkContentExplorer to str...
30/01/2025
NEW YORK Three-fourths of viewers who watch free ad-supported streaming television (aka FAST channels) want to be able to watch all of those channels on a sin...
30/01/2025
The department will be overseen by Hotcams head of engineering, Hugo Santos
By Jenny Priestley
Published: January 30, 2025
The department will be overseen...
30/01/2025
The solution provides users with remote low latency colour grading as part of Baselight 6.0
By Matthew Corrigan
Published: January 30, 2025
The solution p...
30/01/2025
Proposed expansion plans include new film stages and a data centre
By Matthew Corrigan
Published: January 30, 2025
Proposed expansion plans include new fi...
30/01/2025
According to reports, MFE has submitted a non-binding bid to acquire news channels TVN24 and TVN24BiS
By Jenny Priestley
Published: January 30, 2025
Accor...
30/01/2025
SAN DIEGO Sony said a record number of its cameras will be trained on the Super Bowl Feb. 9, when the Kansas City Chiefs meet the Philadelphia Eagles in New Orl...
30/01/2025
LONDON FilmLight has officially launched FilmLight REMOTE, a remote color-grading solution that allows post houses and colorists to work remotely without sacrif...
30/01/2025
LOS ANGELES Cineverse has announced that JoySauce is using its streaming platform Matchpoint to license, monetize and distribute their full library of original ...
30/01/2025
Pliant Technologies, a leading provider of professional wireless intercom solutions, announces an important, new distribution agreement with Leading Technologie...
30/01/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, has made available a new Application Programming Interface (API) for Ateliere ...
30/01/2025
NAKIVO Inc., a leading provider of data protection solutions for physical, virtual, cloud, and SaaS environments, announced today strong Q4 2024 results, highli...
30/01/2025
TAG has announced a partnership with Tencent Cloud, the cloud business of the leading global technology company Tencent.
Through this partnership, TAG will all...
30/01/2025
Today, Chaos launches V-Ray 7 for Maya and V-Ray 7 for Houdini with new features that accelerate everything from fast 3D environment creation to production shad...
30/01/2025
Supercars Media and EMG / Gravity Media, a world leading global provider of complex live creative production and media services, today outlined the broadcast an...
30/01/2025
Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, is contributing to the media and broadcasting world's undergoing rev...
30/01/2025
30 Jan 2025
VEON Gets Unanimous Support from Noteholders Voting in Consent Soli...
30/01/2025
Super Bowl LIX: Beyonc 's Holiday NFL Halftime Show Resets the Wireless-Audi...
30/01/2025
NHL Launches New Weekly Animated Recap Show NHL HOCKEYVERSE Matchup of the Week...
30/01/2025
Super Bowl LIX: Telemundo Announces Programming for the Big Game News, entertainment shows will lead up to the game's largest Spanish-language distribution ...
30/01/2025
Riedel Acquires MECSware, Allowing Customers To Tap Into Private 5G More Easily The Private 5G specialist will be part of Riedel Group but remain an independent...
30/01/2025
ESPN To Deploy Two Live Drones for Broadcast of Pro Bowl Weekend Festivities Access is key in coverage of skills competitions and flag football game By Mark J ...
30/01/2025
Disney Entertainment & ESPN Creates Product Engineering Group; Hires Andre Rohe ...
30/01/2025
SVG New Sponsor Spotlight: ProximaVision Aerospace Systems' Walter Raps on t...
30/01/2025
ESPN and ACC Re-Up Media Rights Deal Through 2035-36 The ESPN and ACC relationship has spanned more than 35 years and includes ACC Network By Jason Dachman, Ed...
30/01/2025
From tough guy to tux: Danny Dyers butler transformationEast End geezer lands new role as a butler alongside fellow actor JosephThursday 30 January 2025
Danny ...
30/01/2025
Enabling connections, empowering innovations: Rohde & Schwarz presents its mobil...
30/01/2025
Wuppertal January 30, 2025
Riedel Expands 5G Expertise with MECSware Investmen...
30/01/2025
Back to All News
Reza Rahardian and Sheila Dara Aisha Light Up the Screen: Netf...
30/01/2025
Back to All News
Trailer for Dalah: Death and the Flowers' Reveals More Cl...
30/01/2025
Back to All News
Are You in for the Final Game?: Squid Game' Season 3 to Premiere on June 27
Entertainment
30 January 2025
GlobalSouth Korea
Link copi...
30/01/2025
Back to All News
The First Season of The Eternaut Will Release Globally on Netf...
30/01/2025
Integrated into New Neopix and UHD Finepix LED Panels, Enhanced Tech Will Also B...
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Magento Commerce, a market-leading commerce platform, for $1.68 billion, subject to customary purchase price adjustments. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries. 
