GO director Christopher Guest unearths the fanatical quirks that come along with parenting a pet in the humorous new :30 The New Parents for PetSmart out of GSD&M, Austin, TX. The spot, which will debut during the 87th Academy Awards broadcast, finds a timid set of first-time pet parents cautiously doting on their duo of adopted puppies when an uninvited and brazen mother-in-law casts protective parenting to the side with a dose of fun mother time. The Partners in Pethood campaign also includes an anthem spot featuring Anna Faris hosting a dog birthday party complete with canine party hats, a bone-shaped cake, costumed puppy photo albums and overwrought pet-rearing discussions. The campaign also includes four additional spots that all take a hilarious look into the multifarious and all-consuming approaches to raising a pet. Each spot includes :15 and :30 versions as well as extended online versions.
Click
to view The New Parents and HERE to view the remainder of the campaign.
Credits:
Client: PetSmart
EVP Customer Experience: Phil Bowman
VP Marketing Communications: Shane McCall
Sr. Creative, Content Developer: Valerie Lederer
Assoc. Creative Manager, TV & Video: Tara Niederhaus
Title: New Parents
Agency: GSD&M
Group Creative Director/Art Director: Scott Brewer
Group Creative Director/Writer: Ryan Carroll
Assoc. Creative Director/Art Director: Ross Aboud
Assoc. Creative Director/Writer: Kevin Dunleavy
Account Director: Scott Moore
Account Supervisor: Brittany Hammer
Account Manager: Lauren Bradshaw
SVP, Director of Production: Jack Epsteen
Agency Producer: Monique Veillette
Associate Agency Producer: Adrian Weist
Production Company: GO
Director: Christopher Guest
Managing Director: Gary Rose
Executive Producer: Adam Bloom
Executive Producer: Catherine Finkenstaedt
Producer: Mark Hyatt
DP: Kristian Kachikis
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
About GO
Los Angeles production company GO is a go-to production partner for major global brands and advertising agencies. Top roster talent from the TV, film and comedy industries enable GO to produce award-winning work with remarkably high entertainment value.
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GO director Christopher Guest unearths the fanatical quirks that come along with parenting a pet in the humorous new :30 The New Parents for PetSmart out of GSD&M, Austin, TX. The spot, which will debut during the 87th Academy Awards broadcast, finds a timid set of first-time pet parents cautiously doting on their duo of adopted puppies when an uninvited and brazen mother-in-law casts protective parenting to the side with a dose of fun mother time. The Partners in Pethood campaign also includes an anthem spot featuring Anna Faris hosting a dog birthday party complete with canine party hats, a bone-shaped cake, costumed puppy photo albums and overwrought pet-rearing discussions. The campaign also includes four additional spots that all take a hilarious look into the multifarious and all-consuming approaches to raising a pet. Each spot includes :15 and :30 versions as well as extended online versions.
