Grass Valley Intros LDX 100 Camera, K-Frame XP Switcher; Lays Out Vision for Virtualized Services By Ken Kerschbaumer, Editorial Director
Wednesday, April 15, 2020 - 2:00 pm
Print This Story
Grass Valley took the wraps off an impressive vision for an IP and virtualized future while also rolling out some new hardware, including the LDX 100 camera platform that is native UHD and high-speed shooting capable, the K-Frame XP production switcher that can handle UHD without impacting I/O count, and a sneak peek at the GV Media Universe, an ecosystem of cloud-based tools and services.
Tim Shoulders, Grass Valley, president, says GV is looking to help clients spin services up and down as needed.
What is the GV Media Universe? The concept is an ecosystem of cloud-based tools and resources that can offer complete control over what the company refers to as media factories (think workflows).
The Media Factory can be a set of applications to capture, curate and distribute content and they can be built up for peak capacity on something like the Olympics and then scaled up and down as needed with the [client] just paying for what they need, says Tim Shoulders, Grass Valley, president.
An HTML5-based interface allows for a show to be produced from anywhere, including functions like graphics and replay. It can run on Microsoft Azure, a private cloud, or both.
We would be excited under normal conditions [by the launch of the GV Media Universe] but it's needed now more than before, says Tim Shoulders, Grass Valley, president. He adds that there has been growing interest in remi production but that customers will be under more economic pressure to reduce travel costs.
Hardware will also play a part as the LDX 100 camera platform, a high-speed, native UHD camera built specifically for the rigors of IP-connected workflows like the GV Media Universe can connect directly into the contribution network, eliminating the need for an external control unit.
And the K-Frame XP features true single-stream, full raster processing at 2160p, removing the processing power barriers that have existed that forced compromises in I/O count and even in the on-air look of a 4K UHD production. Popular Grass Valley switcher control surfaces Kayenne, Karrera, GV Korona and KSP are compatible with K-Frame XP, allowing customers to leverage their existing investments.
Marco Lopez, Grass Valley's senior vice president of live production, adds, Our customers have seen big increases in demand for 4K UHD content and many of them are using IP workflows to support this growing demand. These two new platforms deliver on the Grass Valley promise to enable storytellers to unleash their creativity while increasing their workflow efficiency.
Grass Valley also launched GV STRATUS One Pro, an all-in-one production suite that allows content creators to be faster and more efficient with a small- footprint solution. The new platform is one of two new additions to the GV STRATUS One product family, alongside the new GV STRATUS One Express.
Grass Valley says production teams can now harness more storage, processing power and rendering abilities to deliver compelling content to multiple linear and digital delivery platforms with a single click. The Pro and Express options also include groups of licenses with the users' choice of editor whether it be Grass Valley's EDIUS software included or Adobe Premiere connect licenses.
GV STRATUS One Pro handles recording, transcoding, storage, editing, streaming, and playout functionality in one 2RU box. The automated rules engine and social media management tools mean production teams can easily manage, organize and distribute content to a variety of platforms.
Peter Semerak, Grass Valley's vice president of production, says, Production teams across the board, regardless of size, are now managing a rapidly growing volume of content across a wide range of functions and channels. This can add huge amounts of complexity to operations, often requiring several individual systems to support each aspect of the workflow - and the technical know-how to set up and manage them. With GV STRATUS One Pro we're giving customers the opportunity to streamline their production workflows, providing more power and flexibility to meet viewers' demands for more content
An integrated hardware-software solution, GV STRATUS One Pro includes over 500 hours of 100Mbit storage, eliminating the need for additional equipment and saving on time. Key features include four channels of playout and record; SDI ingest and playout at 720P or 1080i; editing licenses for EDIUS or Adobe, and more.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Grass Valley Intros LDX 100 Camera, K-Frame XP Switcher; Lays Out Vision for Virtualized Services By Ken Kerschbaumer, Editorial Director 
