
When French classmates Guillaume Jourdain, Hugo Serrat and Jules Beguerie were looking at applying AI to agriculture in 2014 to form a startup, it was hardly a sure bet.
It was early days for such AI applications, and people said it couldn't be done. But farmers they spoke with wanted it.
So they rigged together a crude demo to show that a GeForce GPU could run a weed-identification network with a camera. And next thing you know, they had their first customer-investor.
In 2016, the former dorm-mates at cole Nationale Sup rieure d'Arts et M tiers, in Paris, founded Bilberry. The company today develops weed recognition powered by the NVIDIA Jetson edge AI platform for precision application of herbicides at corn and wheat farms, offering as much as a 92 percent reduction in herbicide usage.
Driven by advances in AI and pressures on farmers to reduce their use of herbicides, weed recognition is starting to see its day in the sun. A bumper crop of AI agriculture companies - FarmWise, SeeTree, Smart Ag and John Deere-owned Blue River - is plowing this field.
Farm Tech 2.0 Early agriculture tech was just scratching the surface of what is possible. Applying infrared, it focused on the green on brown problem, in which herbicides were applied uniformly to plants - crops and weeds - versus dirt, blasting all plants, said Serrat, the company's CTO.
Today, the sustainability race is on to treat green on green, or just the weeds near the crop, said Serrat.
Making the distinction between weeds and crops and act in real time accordingly - this is where everyone is fighting for - that's the actual holy grail, he said. To achieve this requires split-second inference in the field with NVIDIA GPUs running computer vision.
Losses in corn yields due to ineffective treatment of weeds can run roughly 15 percent to 20 percent, according to Bilberry.
The startup's customers for smart sprayers include agriculture equipment companies Agrifac, Goldacres, Dammann and Berthoud.
Cutting Back Chemicals Bilberry deploys its NVIDIA Jetson-powered weed recognition on tractor booms that can span a U.S. football field - about 160 feet. It runs 16 cameras on 16 Jetson TX2 modules and can analyze weeds at 17 frames per second for split-second herbicide squirts while traveling 15 miles per hour.
To achieve this blazing-fast inference performance for rapid recognition of weeds, Bilberry exploited the NVIDIA JetPack SDK for TensorRT optimizations of its algorithms. We push it to the limits, said Serrat.
Bilberry tapped into what's known as INT8 weight quantization, which enables more efficient application of deep learning models, particularly helpful for compact embedded systems in which memory and power restraints rule. This allowed them to harness 8-bit integers instead of floating-point numbers, and moving to integer math in place of floating-point helps reduce memory and computing usage as well as application latency.
Bilberry is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster.
Winners: Environment, Yields The startup's smart sprayers can now dramatically reduce herbicide usage by pinpointing treatments. That can make an enormous difference on the runoff of chemicals into the groundwater, the company says. It can also improve plant yields by reducing the friendly fire on crops.
You need to apply the right amount of herbicides to weeds - if you apply too little, the weed will keep growing and creating new seeds. Bilberry can do this at a rate of 242 acres per hour, with our biggest unit said Serrat.
The focus on agriculture chemical reduction comes as Europe tightens down on carbon cap limits affecting farmers and as consumers embrace organic foods. U.S. organic produce sales in 2020 increased 14 percent to $8.5 billion from a year ago, according to data from Nielsen.
Potato-Sorting Problem Bilberry recently launched a potato-sorting application in partnership with Downs. Potatoes are traditionally handled by sorting potatoes moving slowly across a conveyor belt. But it's difficult for food processors to get the labor, and the monotonous work is hard to stay focused on for hours, causing errors.
It's really boring - doing it all day, you become crazy, said Serrat. And it's seasonal, so when they need someone, it's now, and so they're always having problems getting enough labor.
This makes it a perfect task for AI. The startup trained its potato-sorting network to see bad potatoes, green potatoes, cut potatoes, rocks and dirt clods among the good spuds. And applying the Jetson Xavier to this vision task, the AI platform can send a signal to one of the doors at the end of the conveyor belt to only allow good potatoes to pass.
This is the part I love, to build software that handles something moving and has a real impact, he said.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...