Globosat come a a operar com IBMS da Pilat Media para gerenciar seus 32 canais
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Maior fornecedora de TV paga da Am rica Latina substitui sistemas internos antigos pelo IBMS para gerenciar planejamento e aquisi o de conte do, programa o e m dia
LONDRES 10 de janeiro de 2012 A Pilat Media Global plc [AIM: PGB], fornecedora l der de softwares de gest o empresarial no segmento de m dia, anunciou hoje que a Globosat iniciou a utiliza o do software Integrated Broadcast Management System (IBMS) da Pilat Media em toda a sua rede.
A Globosat, empresa das Organiza es Globo, a maior fornecedora de conte do de televis o paga da Am rica Latina e a l der do mercado brasileiro de programa o multicanal via cabo e sat lite. No dia 1 de dezembro de 2011, a Globosat passou todos os seus 32 canais para o IBMS Content, um sistema centralizado e duradouro que gerencia e integra a aquisi o e o planejamento de conte do, a programa o e a reprodu o de ativos de m dia, al m do invent rio de conte do e da gest o de direitos para as principais empresas de m dia do mundo. O IBMS substitui um conjunto de sistemas desenvolvidos pela pr pria empresa, os quais vinham sendo usados para a aquisi o e a programa o de conte do havia mais de 15 anos.
Depois de muitos anos usando os nossos pr prios sistemas internos, chegou o momento de levar a nossa empresa, e seus mais de 400 usu rios diretos, para uma solu o com padr es que pudesse combinar todos os nossos diferentes processos de programa o de conte do em uma plataforma nica e vers til, disse o CFO da Globosat Programadora Ltda, Manuel Belmar. Para come ar a prepara o para os importantes eventos esportivos que ser o transmitidos do Brasil, a Copa do Mundo de 2014 e depois os Jogos de 2016, decidimos come ar com os 32 canais simultaneamente. A convers o de um dia para o outro ocorreu sem nenhum sobressalto e nos deu a confian a de que escolhemos a plataforma ideal para gerenciar toda a programa o atual e para acelerar o lan amento de novos canais e servi os.
Nesta primeira fase de implanta o do IBMS, o sistema assume as fun es de aquisi o e programa o de conte do, al m da gest o de m dia de todos os canais da Globosat. Al m disso, o IBMS gerencia contratos, licenciamento e direitos das m sicas que acompanham a programa o da Globosat, de forma que todas as can es sejam usadas de acordo com os direitos negociados e todos os contratos sejam projetados para um maior custo-benef cio. Componente fundamental dos neg cios da Globosat, o IBMS est muito bem integrado com sistemas externos de venda de espa os publicit rios e de gest o financeira usados pela empresa. Assim, proporciona um processo perfeito para programa o, reprodu o e faturamento final de publicidade.
A escolha da Pilat Media pela Globosat, depois de muitos anos usando um sistema pr prio e personalizado, uma confirma o de que o IBMS capaz de unificar e melhorar muitas fun es cr ticas em uma opera o de m dia, afirma o CEO da Pilat Media, Avi Engel. L der na ind stria de entretenimento no Brasil, a Globosat oferece uma base poderosa para a Pilat Media no mercado sul-americano e uma forte tend ncia para a continua o da nossa expans o na regi o.
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Sobre a Globosat
Com 32 canais e mais de mil funcion rios, a Globosat a maior fornecedora de televis o paga da Am rica Latina e a l der de mercado no Brasil. Ela tem uma audi ncia de 30 milh es de espectadores distribu dos por mais de 10,5 milh es de resid ncias no pa s. Para mais informa es, visite http://globosat.globo.com.
Sobre a Pilat Media
A Pilat Media Global plc [AIM: PGB] desenvolve, comercializa e oferece suporte a softwares de gest o empresarial para fornecedores de conte do e prestadores de servi os do segmento de m dia. Projetados com o envolvimento direto de transmissoras de primeiro n vel, os sistemas da Pilat Media elevam o desempenho empresarial, aceleram o per odo pr -comercializa o e permitem a diversifica o e o crescimento da programa o, do faturamento com publicidade, do tr fego e das opera es de m dia para servi os lineares e sob demanda em m ltiplas plataformas. Mais de 50 grandes empresas de m dia no mundo todo usam as solu es da Pilat Media, entre elas CBS, Corus, Discovery, Chello DMC, Sky Italia Media General, ESPN Star Sports e Foxtel. Estas e outras instala es representam a gest o de bilh es de d lares em receita de publicidade e uma programa o que chega a centenas de milh es de espectadores. Mais informa es est o dispon veis em www.pilatmedia.com.
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Globosat come a a operar com IBMS da Pilat Media para gerenciar seus 32 canais 
