![](//www.4rfv.com/images/no_image.jpg)
Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announces that it has integrated Pixalate, the ad fraud protection, privacy, and compliance analytics solution, into its award-winning ViewNexa streaming platform. The incorporation of Pixalate's Post-Bid Analytics and Reporting system enables customers to eliminate wasted ad spend and rectify problems in complex and fragmented supply paths.
Almost a fifth of Supply Chain Objects (SCO) have failed verification and had a likely 32% higher invalid traffic (IVT) rate, according to Pixalate. Pixalate's Post-Bid Analytics detects, tracks, and identifies the sources and causes of IVT, unauthorized sellers, redundant supply paths, and app/domain spoofing at scale across every supply path. The tool enables ViewNexa customers to perform audits based on chain length and various reason codes, including IVT and viewability percentage metrics, which are broken down by CTV, mobile, and web. Pixalate holds Media Rating Council (MRC) accreditation for the detection and filtration of IVT across CTV, mobile app, mobile web, and desktop.
The integration of Pixalate is the latest instalment of ViewNexa's growing customer offering. This offering aims to maximize customers monetization potential by optimizing paths with high IVT and viewability percentages, enhancing brand safety and trust. Customers can then surgically block ad traffic containing specific nodes instead of blocking entire apps, publishers, users, or even sellers. This actionable insight gives media companies the ability to eliminate irrelevant and duplicated SCOs, preventing wasted ad spend and eliminating problems that persist in today's supply path.
Scott Alexander, VP of Partner Strategy, ViewNexa, said: ViewNexa has great relationships with the publishers that are powered by our technology. This partnership with Pixalate allows us to ensure that our ViewNexa advertising partners have access to safe and transparent inventory that verifies their ad spend is reaching the right audience and generating the right traffic. With Pixalate, ViewNexa delivers an enhanced tool to provide the information they need to improve SCO structural quality, which increases buying efficiency and cost savings. The integration underscores Bitcentral's commitment to giving customers the tools to harness the best monetization strategies.
More from TV-Bay
07/09/2024
Cerberus Tech, a leader in cloud-native IP contribution and distribution, today announced a series of updates that combine to increase user control in working w...
07/09/2024
Interra Systems, a leading provider of end-to-end quality assurance solutions to the digital media industry, today announced a strategic partnership with Videli...
07/09/2024
oMoVo, an innovator in AI-driven digital asset management (DAM), is launching ioPilot, a new feature in its game-changing DAM platform. Designed to streamline c...
06/09/2024
Adventurer A/V, a leading Taiwanese broadcast production company and equipment rental service provider based in Taipei City, has invested in latest-generation U...
06/09/2024
At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key te...
06/09/2024
LiveU today launched its Lightweight Sports Production solution making fully featured, professional live sports production accessible and affordable for every e...
06/09/2024
Osprey Video
IBC2024 Show Preview
Sept. 13-16
Various Partner Stands
At IBC2024, Osprey Video's encoding/decoding technology will be on display at sever...
06/09/2024
GB Labs, the leader in intelligent, centralized media storage, today announced the launch of NebulaNAS, a transformative new cloud storage solution developed fr...
06/09/2024
Suitest, provider of test automation for OTT applications, today announced the full availability of image- and object-based test automation capabilities in a si...
06/09/2024
France 3 Nouvelle Aquitaine (.3NoA) is a 100% regional channel that aims to promote culture and creativity at regional level.
At the beginning of 2024, the cha...
06/09/2024
At IBC 2024, Camera control specialists Videosys Broadcast will be announcing a new bidirectional radio camera system that will simplify wireless workflows, as ...
06/09/2024
Magnifi by VideoVerse, an AI-driven video technology company and powerful video-editing SaaS platform, has announced a partnership with Storyteller,a leading Sa...
06/09/2024
iWedia, a leading provider of software solutions for connected TV devices and services, is proud to announce its selection as the official vendor for the HbbTV ...
06/09/2024
LTN and Skyline Communications announce a new collaboration to drive enhanced broadcast monitoring and control for Tier 1 media, sports, entertainment, and tech...
06/09/2024
IBC2024 today announces the line-up of speakers and sessions for the first-ever dedicated IBC Talent Programme, taking place on Monday 16 September in the Showc...
06/09/2024
Kiloview, a leading provider of IP-based video transmission solutions, is set to make a significant impact at IBC 2024 with the unveiling of three groundbreakin...
06/09/2024
The newly combined entity of Fabric and Xytech Systems, currently known as Fabric x Xytech, is pleased to announce the appointment of Kira Baca as Chief Revenue...
04/09/2024
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced a new headless Application Programming Interface (API) offerin...
04/09/2024
Imaginario AI, a leading pioneer in transformative AI-powered video curation solutions, has announced a significant update to its multimodal AI curation and vid...
04/09/2024
Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...
04/09/2024
HNR, a market-leading software provider specialising in reducing carbon emissions and costs from businesses technology footprints, is thrilled to announce its a...
04/09/2024
Pebble, the leading automation, content management, and integrated channel specialist, will demonstrate how targeting the right technology with the right functi...
04/09/2024
Frequency, the engine behind many of the world's best-known streaming television channels, has extended its industry-leading Studio platform with the launch...
04/09/2024
Evergent, a leader in customer management and monetization for streaming and digital subscription businesses, today announced that Captivate Smart, the company&...
04/09/2024
LOGIC media solutions, a leading provider of advanced broadcast and media technology, is announcing its role in a Broadcast and Live Production demonstration at...
04/09/2024
Open Broadcast Systems, a leading provider of cutting-edge broadcast technology solutions, and Webbing, a global wireless connectivity provider for IoT and Ente...
04/09/2024
Agile Content, a leading provider of Internet television and video solutions, has today announced it will showcase its industry-leading TV-as-a-Service (TVaaS) ...
04/09/2024
Cinedeck, pioneer in integrated delivery solutions for the media and entertainment industry, has integrated its Cinedeck ingest servers, CD2 Software and Captur...
04/09/2024
MediaKind will unveil its latest portfolio advancements at IBC2024, showcasing its capabilities across live streaming, live broadcast, content production, OTT, ...
04/09/2024
At IBC 2024 Hall 5.G57, Cleeng, the Subscriber Retention Management (SRM ) software pioneer, today unveiled new AI services that solve direct-to-consumer (D2C) ...
04/09/2024
Friend MTS, the leading provider of video content security solutions, today reported that numerous video service providers in Canada have uniformly chosen Frien...
04/09/2024
The era of cord cutting continues to redefine how consumers access their favorite content, presenting both challenges and opportunities for broadcast executives...
04/09/2024
PAG will use IBC 2024 to launch its new 150Wh MPL150 battery, an addition to its MiniPAGlink range of smaller, lighter, intelligent linking batteries.
The MPL1...
03/09/2024
For over 50 years, NBC affiliate WJFW in Rhinelander, Wisconsin has been the little station that could. 1 Two years after its original transmission tower went ...
03/09/2024
FOR-A, a leading manufacturer of broadcast and production technology, announces the launch of its groundbreaking software for composing unlimited layers, the FO...
03/09/2024
EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, will show v...
03/09/2024
CYLNDR India, a leading production company for creative, production and new-age content, has launched an impactful advertising campaign for Rollick Ice Cream, a...
03/09/2024
Magewell s USB Capture family has long been the gold standard for professional video capture devices, earning a reputation for being the easiest and most reliab...
03/09/2024
Zixi, the industry leader in enabling dependable, live broadcast-quality video over any IP network, and provider of the award-winning Software-Defined Video Pla...
03/09/2024
LiveU is introducing the next-generation of LiveU Studio, the 100% cloud-native live video production solution, at IBC2024, on Stand 7.C19. The only cloud live ...
03/09/2024
VisualOn, a leading provider of streaming media solutions, proudly commemorates a decade of successful collaboration with Norlys, a prominent player in the Over...
03/09/2024
Global video solutions provider, Accedo, has worked with Sistema Brasileiro de Televis o (SBT), one of Brazil s most prominent TV networks, to refresh and launc...
03/09/2024
Broadcast Solutions, one of Europe's largest media systems integration groups, has appointed Maximilian Breder as COO of its German HQ operations. Breder br...
03/09/2024
The Institute of Professional Sound (IPS) has moved its annual free Pro-Audio Show event to a bigger, brighter and more central location at The Hub in London So...
03/09/2024
MainConcept, the leading provider of video and audio codecs, has released its first officially authorized Dolby Digital Plus Pro Plugins for FFmpeg to deliver ...
03/09/2024
Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces Viz Libero Free the free edition of its flagship s...
03/09/2024
Leading video software provider, Synamedia, today announced that POST Luxembourg, Luxembourg's largest telecommunications provider, is deploying Synamedia C...
31/08/2024
RTM, Malaysia's government-owned major broadcaster, has turned to Calrec, and its regional partner JAA Systems, to provide the technology and support across...
31/08/2024
When cinematographer Carissa Henderson joined director Sarah Dowland to shoot the award-winning documentary Sue Bird: in the Clutch, she had no idea the chall...
31/08/2024
SmallHD is excited to announce the ability for users to customize colors on their flagship onboard monitor: Ultra 7. This versatile, and ultra-bright monitor no...