
Outpost VFX is a visual effects vendor with a difference. This growing company isn't located in the bustling hub of Los Angeles or nestled somewhere in the heart of London's vibrant West End. Instead, Outpost rests on the far more relaxing southern shores of England, calling coastal beach town Bournemouth its home. It's a far more tranquil way of life - not to mention a cheaper one.
Outpost is certainly a high-end visual effects studio, but the differentiator between us and the VFX houses of Soho is that we're located outside of London, begins Duncan McWilliam, Outpost director. The benefits are somewhat rooted in the lifestyle here, but a large part of it also comes down on the financial side - we can run a larger team on lower overheads, making us more flexible when bidding our projects.
This philosophy of finding the cheaper, easier option extends beyond the choice of studio location - it also influences Outpost's approach to software. We carry this ethos right across our pipeline of work, says McWilliam. That's why we use Redshift.
Soaring above Shanghai
When Outpost set up shop in 2013 - not far from the lapping waves of the English Channel - one of the first jobs was evaluating the major renderers it could potentially adopt into its pipeline.
As a combined hardware and software cost, Redshift came out to be the most affordable solution - and not just in monetary terms, remembers McWilliam. Our biggest cost of all is artist time, and in that regard Redshift came out miles ahead.
Artist time is always a huge factor when working on render-intensive projects. Take, for example, the recent Jaguar F-Pace commercial created by the talented Outpost team. In it, the new Jaguar release is assembled piece by piece as it soars above the neon-streaked Shanghai skyline, with thumping sound effects accompanying the high-adrenaline action.
This being Jaguars first ever SUV the stakes were pretty high, says McWilliams. Creating dynamic movement through a nocturnal hyper-real city was the broad remit of the project, but a key part of it was to show off the precision design and engineering of the car without revealing its final form.
It was up to Outpost to build, texture and light the CG components of the car, also creating the dramatic animation as the vehicle constructs itself above the nocturnal city streets. It was a challenging task to say the least.
As with any shoot, on-the-day conditions can dictate the feel of the piece - in this case, the heavens opened shortly before shooting, remembers McWilliams. This added a layer of unforeseen complexity into the VFX work as now we had to build reflections into almost every shot.
The car model also contained millions of polys, and we were using lots of 8K textures, so the density was high, he continues. Thankfully, Redshift handles high poly counts with total stability - the way it manages memory is great: often the scene load time was longer than the actual render, which is crazy!
Along with its stability, Redshift's outright speed hugely impressed McWilliam. Throughout the commercial we were test rendering at five seconds a frame, he explains. When it came to final production renders, our maximum time was 10 minutes per frame and our overall average 6.5 minutes per frame - this was with global illumination, in-camera depth of focus and in-camera motion blur. That's fast.
Speed is king
It's those three words that most define the benefits Redshift has brought to the Outpost pipeline. With increased speed comes increased creativity and decreased cost, allowing the team to develop projects in a way that previously wasn't possible.
In a high-end VFX facility you have three considerations - quality, time and price, explains McWilliam. Quality is obviously key, and speed of render is intrinsically linked to this - if our artists can get 20 iterations of their lighting an hour on GPU as opposed to five or six on CPU, then they can try out more ideas and ultimately get more creative.
As well as the creative benefits, Redshift's speed also brings a host of practical benefits to the Outpost team, empowering the studio from a financial standpoint.
With Redshift, the licenses and hardware are cheaper per frame created than any CPU system - meaning once again, if I have a fast renderer, I'm running a more efficient system. For these reasons, Redshift is a huge benefit to the studio. Having that speed allows us to increase both output and quality, and that's invaluable.
Flexibility meets power
Despite the impression Redshift's speed has made on the team at Outpost, it's raw power has also been something of an eye-opener. One example of that is that there's always been an issue with depth of field and motion blur as a 2D process - for years we've had to make a compromise between depth passes and motion vectors and the results were never pretty, explains McWilliam. In the past, that would mean that for the real money shots we would have to do it all in camera and then wait a really long time for the render.
But now, with the Jaguar project, we could set up the shot, balance the lighting, do a test render - at 6 seconds per frame, no less - then turn on motion blur and DOF and hit render, and it just worked. It's incredible! he continues. These kind of capabilities are massive when it comes to the reality of a production pipeline: the speed of Redshift, along with that power and reliability, meant that we could create all of those challenging shots for Jaguar with a compact team in under four weeks, from start to finish.
In the end, the project stayed true to the brief, delivered ahead of schedule, and received a standing ovation when presented to the Jaguar team.
The right fit
During his 10 years of visual effects supervising experien
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...