DC14-106 March 20, 2014
BT to create silver selfie' marathon this Mother's day
BT's Digital Champions lead the way in educating the digitally excluded on the growing Selfie trend
BT is calling on the digitally savvy across the UK to get snap-happy with older and digitally excluded family members and friends in their community, by teaching them how to take a Selfie. This Mother's Day, a day that sees many of us with parents and grandparents, BT is encouraging internet users to help some of the 6.7 million adults 1 who have never been online and teach them something new on a computer, tablet or smartphone.
BT is urging 16-25 year olds across the UK to teach someone how to take a Selfie on Sunday 30th March and share the picture on Twitter via @BTBetterFuture using the #SilverSelfie hashtag. The most creative Selfie will win a brand new laptop and tickets to Rock Assembly, a concert held at Wembley Arena to celebrate the achievements of BT's Digital Champions. The winner will be selected by a panel of BT judges and announced on Monday 7th April.
BT Digital Champions is run in conjunction with children's charity the Transformation Trust and is part of BT's Connected Society programme 2. Over the past two years more than 26,000 11-19 year olds have pledged an hour of their time to share digital knowledge by teaching people who are not yet online a range of skills including using social media, virtual banking and shopping and even how to find a job.
Anna Easton, Programme Director of BT Connected Society, said: It's hard to imagine that there are almost seven million people in the UK alone that have never been online and many of these people are of an older generation. Younger people have a natural affinity with technology so we want to encourage them to do something fun with older members of their family and the community. We will be judging the Silver Selfie competition on creativity, setting and in some cases, humour for the chance to win two great prizes.
As a reward for helping others, BT Digital Champions win the chance to attend Rock Assembly on July 9 this year. It will be hosted by BBC Radio One's Nihal, with performances by Misha B, Angel and Franko Fraize pictured with his grandmother in the Selfie above. The full line-up for this year's event is yet to be announced - previous acts included Chipmunk, Tinchy Stryder, The Wanted and Diversity.
-ENDS-
Competition Ts and Cs:
Competition closes at 23:59 on Sunday 30th March 2014.
Competition winners announced on Monday 7th April 2014.
Entrants must be at least 16 years of age. If under the age of 16 years of age, entry will be deemed invalid.
To enter, during the Competition Period, entrants must;
1. Take a Selfie with an adult that they have taught
2. Post the Selfie using #SilverSelfie
No maximum amount of competition entries per person.
Winner will be notified through Twitter.
BT is in no way affiliated with Twitter and entrants must comply with all applicable Twitter terms of use.
1 Source Office for National Statistics - Internet Access Quarterly Update, 2013 Q4
About BT Digital Champions
The programme offers an excellent opportunity for young people to use their digital experience to help others. It also offers benefits to schools, linking to the Ofsted framework, with an emphasis on SMSC (spiritual, moral, social, cultural), RWCM (reading, writing, communication, maths), and preparing young people for future education, employment or training.
The initiative helps instil civic responsibility in young people and build community links. It is an ideal volunteering activity for courses such as the International Baccalaureate.
The programme is flexible and schools can decide how and when to run the training sessions. Students can spend their own time training a family member or friend as a homework activity, or schools can organise group training sessions.
Anyone aged 11-19 can get involved once a teacher at their school or college has registered to take part.
As a reward for completing BT Digital Champions activity, the Transformation Trust is offering free tickets for the most glamorous end-of-term pop concert, Rock Assembly 2014 which takes place at Wembley Arena, on 9 July 2014. The event also features a Futures Fair including a university and careers village to inspire young people and showcase educational and career opportunities. Past acts include Wretch 32, Misha B, Tinchy Stryder, Diversity, The Saturdays and The Wanted, and a waiting list in the thousands. Tickets are awarded on a first come, first served basis.
2 About BT's Connected Society programme
BT Digital Champions is part of BT's Connected Society programme, spreading access to the internet and helping people to develop the skills and confidence they need to make the most of it. Using BT technology, and supported by digital inclusion initiatives, BT is working to transform people's lives worldwide through better access to information and services to improve education, employability, health and more. At the heart of the programme is BT's commitment to make sure more than nine out of ten people in the UK will have access to fibre based products and services by 2020. Find out more about BT's Connected Society at www.bt.com/ConnectedSociety
About The Transformation Trust
The Transformation Trust is an independent children's charity that funds extra-curricular activities in schools in some of the most challenged parts of the country.
Since our launch in May 2009, we have supported a range of opportunities and experiences designed to help young people to fulfil their potential. Our mission is to ensure the enriching activities, which many children are fortunate enough to enjoy thanks to their background and the schools they attend, are
Most recent headlines
30/12/2024
Digital Domain Creates Groundbreaking VFX for Venom: The Last Dance, Bringing ...
30/12/2024
Internet Giant GMP Builds Tokyo Virtual Event Space with URSA Broadcast G2
Brie Clayton December 30, 2024
0 Comments
Blackmagic URSA Broadcast G2 and ...
30/12/2024
Renderboxes launches Photon, a no-compromise transportable high-performance work...
30/12/2024
Shinobi II Monitor Supports Canon, Sony, Nikon - Touch to Focus with New Feature...
30/12/2024
The pace of technology innovation has accelerated in the past year, most dramati...
29/12/2024
Gyeongnam Culture and Arts Foundation (GCAF), an active promotor of cultural and artistic diversity, has chosen Ikegami UHK-X700 camera chains for integration i...
27/12/2024
After starting 2024 with hopes that the transition to streaming might finally produce a more stable, profitable businesses, the media and entertainment industry...
27/12/2024
Broadcasters ended the year with hopes and fears about how the federal government will regulate the TV industry in 2025. While the incoming Trump administration...
27/12/2024
NVIDIA's AI Podcast gives listeners the inside scoop on the ways AI is transforming nearly every industry. Since the show's debut in 2016, it's gar...
26/12/2024
Talking about artificial intelligence in 2024 is akin to talking about the internet in 1994 everyone's excited about it and thinks it will have an enormous ...
26/12/2024
Back to All News
Netflix NFL Christmas Gameday Reaches 65 Million US Viewers
Entertainment
26 December 2024
GlobalUnited States
Link copied to clipboard
N...
26/12/2024
Back to All News
Check Out All the Must-See Trailers From Netflix's NFL Chr...
26/12/2024
Back to All News
Beyonc Delivers Epic Gift of a Halftime Performance "Beyonc...
26/12/2024
Back to All News
Get in the Game With Squid Game' Season 2 Complete Coverage Guide
Entertainment
26 December 2024
Global
Link copied to clipboard
Are...
26/12/2024
This GFN Thursday wraps up another incredible year for cloud gaming. Take a look back at the top games and new features that made 2024 a standout for GeForce NO...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
24/12/2024
WASHINGTON, D.C. The Federal Communications Commission Enforcement Bureau said Paramount Global is being fined $244,952 for violations of emergency alerting rul...
24/12/2024
NEW YORK Carnegie Hall's video-streaming channel, Carnegie Hall+, said it will celebrate the holiday season by offering a wide selection of holiday-themed o...
24/12/2024
LOS ANGELES PlayersTV, an athlete and fan-owned media company, has announced the acquisition of Cloud Media Center, an AI-driven sports adtech and media distrib...
24/12/2024
The Best Playlists of 2024 The top playlists we created in 2024, from dad rock to dembow.
By
Tara Bellucci
December 23, 2024
Image by Kelly Davidson
Tak...
24/12/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...
23/12/2024
At IBC2024, Grass Valley CTO Ian Fletcher told attendees at GV Forum that broadcast is now an IT industry. During our discussions at the show, TVBEurope heard v...
23/12/2024
According to co-director Nick Park, the production team embraced technology to help create the iconic duos latest adventure
By Jenny Priestley
Published: Dec...
23/12/2024
VFX house Lux Aeterna used wave height data from the National Oceanic & Atmosphe...
23/12/2024
We are committed to supporting and investing in Foxtel's television and streaming services, across both sports and entertainment, using our world-leading te...
23/12/2024
From AI to IP, the cloud to virtual production, key industry executives take a look back at some of the biggest trends that impacted the media and entertainment...
23/12/2024
Boost Graphics, the specialist international graphics and virtual production subsidiary of EMG / Gravity Media, the leading force in production and content & me...
23/12/2024
LucidLink, the leading storage collaboration platform revolutionizing how global teams work, proudly announces its achievement of the prestigious Trusted Partne...
23/12/2024
Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, announces the appointment of Bruno Langlais a...
23/12/2024
WCTEPublic Media Venture Group (PMVG) has announced that it is now providing real-time translation of closed captioning from English to Spanish on PMVG's Ne...
23/12/2024
Deltatre, the tech company behind the media and sporting moments that matter, has appointed Charlie Mitchell as Head of Sports for the Americas. Charlie will sp...
23/12/2024
Media Excel, a global leader in real-time video solutions, proudly announces the appointment of Matthew Goldman to its Technical Advisory Board. A distinguished...
23/12/2024
Disguise the company behind the virtual production technology used on commercials for Apple Music and Lenovo, as well as feature film Daddio starring Sean Pen...
23/12/2024
Leading AI and video search company Moments Lab is pleased to announce its integration with Bitcentral. The integration enables Bitcentral Oasis MAM users to en...
23/12/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that ABC Commercial has partnered with Amagi to la...
23/12/2024
Digital Alert Systems, the global leader in emergency communications solutions for media providers, today announced that Ed Czarnecki, the company's vice pr...
23/12/2024
Matthews Studio Equipment, known for the heftiest hardware, has a new solution to simplify mounting live production moving lights to standard grip equipment. Th...
23/12/2024
Matthews Studio Equipment expands its trusted Road-line with the launch of RoadBags, durable fillable sandbags available in three sizes. Whether in the studio o...
23/12/2024
Sport Lisboa e Benfica, one of Portugal's most prestigious football clubs, has partnered with Clear-Com to upgrade the communications system at the Est dio...
23/12/2024
At stand B6.734, Black Box will showcase its Emerald KVM-over-IP solution, which enables smarter studio control with secure remote access from anywhere, along...
23/12/2024
OOONA, a leading provider of professional management and production tools for the media localization industry, announced today a partnership with Audio Descript...
23/12/2024
Dunk The Halls: ESPN Refines Animated Altcast Tech and Ops with a Helping Hand F...
23/12/2024
With the holiday season in full swing, we are delighted to bring you a special digital event, Leading Through Change with Technicolor Group's Chief People O...
23/12/2024
Netflix Kicks Off NFL Christmas Games: Behind the Scenes With the Streaming Gian...
23/12/2024
Friendly Confines Go Frozen: TNT Sports Augments 2024 NHL Winter Classic Coverag...
23/12/2024
ESPN's Tina Thornton on Producing The Simpsons Funday Football, Upcoming Dun...
23/12/2024
Dunk The Halls: ESPN Refine Animated Altcast Tech and Ops with a Helping Hand Fr...
23/12/2024
Back to All News
NFL Christmas Gameday Live Comes to Netflix With Blimps, Hot C...
22/12/2024
News Corp Announces Agreement to Sell Foxtel to DAZN for Enterprise Value of A$3...
DC14-106 March 20, 2014 
