Samsung Unveils a New World of Poibilities at IFA 0

Samsung Unveils a New World of Possibilities at IFA 2013 on Sep 05, 2013 Samsung sets out European vision to enhance people's lives, today and in future

Samsung Electronics Co., Ltd, today at IFA 2013 unveiled its European vision for the consumer electronics market, showcasing the latest in Smart TV technology, home appliances and printers. Samsung demonstrated how deep consumer insights help its designers and engineers develop products and services that anticipate and set market trends.

One of the secrets of our success is that we go to great lengths to understand how people use technology. These insights inform everything we create. That's how we come up with products and services that make life at home just so much more comfortable and happier, said Boo-keun Yoon, President and CEO of Samsung Electronics.

Samsung is driven by three guiding principles, he added, people, innovation and society. During the past year, Samsung opened five Lifestyle Research Labs around the world that work to spot what customers need and want. These Labs are part of a research network that includes a further 33 R&D locations and six design centres. In all, over a quarter of Samsung's workforce is dedicated to product innovation.

Samsung has deep roots in Europe and plays a very active role in the region, working to train and inspire the next generation of technology leaders. In the Netherlands, Samsung trains teachers how to integrate technology in the digital classroom while in Poland, students are taught computer programming skills. These initiatives extend to France and the UK where Samsung works to support disadvantaged children. These are just a few examples of Samsung's drive to advance digital knowledge and help tackle youth unemployment.

Home Entertainment reaches new levels

Samsung has led the European TV market for the past 9 years, achieved by pioneering LED and Plasma technology able to display the brightest colours, deepest blacks and sharpest pictures. Now, Samsung is driving a new era of TV innovation with bold approaches to Ultra High-Definition (UHD) and OLED technology designed to deliver the ultimate lean-back experience.

Last year, Samsung sold two TVs every second around the world, and in Europe the company has a 41% market share. To cement its leadership in Europe, Samsung surveyed over 18000 Europeans in 18 countries to understand what they wanted from TV. The results show that extraordinary picture quality, bigger screens and a simpler, more intuitive user-experience are front-of-mind with consumers.

UHD F9000 Series TV

The Samsung UHD F9000 delivers on all three consumer desires with an unparalleled viewing experience born of pure innovation. With over eight million pixels and a resolution four times higher than Full HD, the UHD F9000 is a revolution in resolution as the most intricate of visual details are defined, clear and breathtakingly lifelike.

The unrivalled LED panel produces crisp detail, optimal colour and contrast all complemented by a Quadmatic Picture Engine, the powerful picture processing technology. No matter the source of the content - SD, HD or Full HD - the Quadmatic Picture Engine adapts the source image, eliminates visual noise, improves the detail and sharpness of the image before finally up-scaling the picture to be displayed in stunning UHD.

In addition to shaper images, the F9000 and all of Samsung's UHD TVs offer unrivalled brightness, superior contrast with the deepest blacks, and real UHD resolution using proprietary algorithms for superior images.

Designed to be a showpiece in the living room, the UHD F9000 incorporates a minimalist design with a narrow bezel, metal stand and metallic finish. The design deftly hides the built-in speakers and subwoofers for a powerful 70W sound experience and the One Connect Box removes cable clutters by aggregating all connectors from multimedia players. The innovative craftsmanship continues on the inside as the TV has ability to upgrade its software features over time to offer more services including future UHD standards through its inbuilt Evolution Kit.

The Samsung Smart Hub, a simple and intuitive five-panel layout that turns the start screen of the TV into an entertainment and social hub, has evolved to meet another customer insight Samsung discovered; live TV is no longer at the centre of the television experience. S Recommendation suggests shows and films to watch dependent on the user's tastes and watch history. Coupled with a Twin Tuner, built-in camera, video chat capability and one-button content sharing with mobile devices, the F9000 delivers a true state of the art viewing experience.

Curved OLED TV

The Samsung 55-inch Curved OLED TV breaks the barrier of innovation in home entertainment delivering an unprecedented leap forward in picture quality and design. The curved frame, inspired by the concept of a Timeless Arena', is the perfect canvas for the OLED's true-to-life colours. Each pixel illuminates itself and displays pictures with absolute blacks at a contrast ratio never seen before on conventional TVs.

The subtle curvature of the panel displays pictures with greater presence and depth than any flat-screen has ever been able to deliver. The TV screen appears as if it is floating above the metal frame, providing a sense of strength and softness at the same time. The result is a whole new way to experience TV with pristine colours, sharper contrast, and flawless image reproduction.

Alongside the intuitive Smart Hub with S Recommendation, the Curved OLED TV continues to discover new possibilities with its Multi-View capability. Two people can watch two different channels at the same time on the same screen using Multi-View glasses that come with ear buds for stereo sound. This feature, made possible by an exceptional refresh rate, is so advanced

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